MxMIndia

Tag: Sachin Kamble

  • For their no-gas deodorant range with Smart Perfume Burst

    Leo Burnett creates TVC for Cuticura Fragrance

    By Our Staff

     

    Cuticura, a beauty and personal care brand from Cholayil, has launched a new television commercial for their no-gas deodorant range with Smart Perfume Burst. The commercial designed by the Leo Burnett. The brand ambassador for Cuticura is actor Deepti Sati.

     

    Said Ashish Ohlyan, Vice President Sales and Marketing at Cholayil Private Limited: “We wanted to create something disrupting in the category of no gas deo popularly known as Body Perfume. There’s a huge need gap in the category right now where ordinary deodorant are not able to provide long lasting fragrance and consumers either have to carry deo in the purse or feel the constant fear of smelling bad due to ever evolving fast lifestyle. The newly launched Body Perfume range addresses this need gap and provides product that can give upto 24 hours fragrance. It gives mesmerizing fragrance when applied and works even better with sweat.”

     

    Added Sachin Kamble, National Creative Director, Leo Burnett: “Today’s generation is always on the go.  And while they are working hard and multi-tasking their way to their goals, they are also looking for solutions which help and support them in achieving their dreams. The latest range of body perfumes by Cuticura, with its groundbreaking smart perfume burst technology which releases fragrance every time you sweat, is the perfect partner to keep you fresh all day long. Our film featuring popular actor Deepti Sati, shows how the perfume works throughout the day whether you are outdoors, working out or at a party.”

     

  • The campaign is titled #SpiceUpYourHealth

    Tata Sampann Spices launches integrated campaign with Chef Sanjeev Kapoor

    By A Correspondent

     

    Tata Sampann Spices has launched its latest integrated marketing campaign, #SpiceUpYourHealth featuring brand ambassador Sanjeev Kapoor.

     

    Said Richa Arora, President- Packaged Foods, Tata Consumer Product: “With the growing importance of boosting one’s immunity backed by a ‘for better’ and ‘nutrition first’ approach in India,  we are seeing spices become a focus point among household kitchens. For Tata Sampann, we have since launch, positioned the household Indian spice box as a treasure chest of traditional wisdom with multiple health benefits.  Our new campaign continues with this theme by educating consumers on the importance of natural oil as a key quality marker that gives Spices their characteristic goodness for numerous health benefits. We also understand the homemaker’s need of the hour in fortifying the family’s health and hence our focus is to reiterate our brand’s commitment in delivering superior quality products packed with wholesome goodness. We believe #SpiceUpYourHealth will educate and encourage consumers in using the right quality spices with natural oils intact, especially at a time when we are seeing a strong revival in the traditional Indian food wisdom as families bond over home cooked dishes as a healthier and happier experience at home’’.

     

    Added Sachin Kamble, National Creative Director, Leo Burnett India: “Today more than ever we need to focus on the quality of food we eat. And an important part of the Indian kitchens is our spices. Spices are a treasure trove of wellness and Tata Sampann ensures only the best for its consumers. And who better than celebrity chef Sanjeev Kapoor, who with his years of experience can authentically tell the difference between good and the best to explain this. Our campaign hopes to help educate the consumers about the importance of quality in spices and opt only for the best for themselves.”

  • They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia

    Leo Burnett elevates Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to NCDs

    By A Correspondent

     

    Top L-R – Rajdeepak Das, Sachin Kamble Bottom L-R – Spiky, Prajato Guha

    Leo Burnett India has announced the promotion of Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to National Creative Directors. They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia, and Dheeraj Sinha, Managing Director – India and Chief Strategy Officer, South Asia. Prior to their promotions, the trio has been Executive Creative Directors in Leo Burnett’s Mumbai office.

     

    Speaking about the elevation, Rajdeepak Das said, “Sachin, Projo (Thakurta) and Spiky (Pandey) have been the engines driving the creative culture at Leo Burnett. They have been leading the Fight Club (the creative brain trust of the agency) to produce and incubate new-age work done for some of our biggest brands – ‘The Nation’s Bike’ and ‘Invincible Indians’ for Bajaj V, ‘Salaam Loans’ for Tata Capital – among so much more for Google, HDFC Life and others. They have been responsible for winning multiple Cannes Lions, One Show and D&AD awards for our clients. Most importantly, they have been the true flag-bearers of the Humankind philosophy and the open-collaboration culture of the agency. It is this spirit that has helped name Leo Burnett India as the Agency of the Year 2018 among our 86-office network.”

     

    Dheeraj Sinha

    Speaking about the promotions, Sinha said: “The greatest thing about Leo Burnett is the ‘boundarylessness’ of our talent. Our best talent is available for our clients irrespective of their geography. Projo, Sachin and Spiky have done a spectacular job of the creative product which has won accolades at Cannes Lions, Spikes Asia and consistently gotten a 7+ on the Leo Burnett GPC scale. They have contributed hugely to the new business wins of the agency and have added value to clients across offices. These promotions are a formalisation of the roles that they are already playing. These elevations are timely as we enter 2019 on the back of great momentum of 2018, both, in terms of business growth and global recognition.”