MxMIndia

Tag: Sachin Jain

  • The campaign will debut on TV with 30 and 50 second commercials, to be screened September 15th onwards

    Forevermark’s new campaign highlights the concept of self determination

    By A Correspondent

     

    Forevermark has launched the ‘The Better Half Within’ campaign which is a reflection of the poised, powerful, and self-determined personality of the woman of today.

     

    Talking about the campaign, Sachin Jain, President, Forevermark India said: “Diamonds are symbols of a wider range of emotions, including pride, joy and achievement. Most women these days are breaking clichés by buying diamonds for themselves. With this campaign, we aim at giving these empowered women the choice of the half carat diamond as a precious, long lasting representation of their individuality, and a mark of their achievement at an attractive price point. Women can purchase a half carat Forevermark diamond with the same assurance that they will be getting their money’s worth with the most beautiful, rare and responsibly sourced diamonds that go beyond the 4Cs.”

     

    The campaign film has been developed and conceptualised by J. Walter Thompson India (JWT, India) and the media agency for the campaign is Mindshare. It has been produced and directed by Native.

     

    Added Nandita Chalam, Senior Vice President & Executive Creative Director, J Walter Thompson: “J Walter Thompson’s campaign for Half Carat Diamonds from Forevermark is based on a simple insight – whenever a woman is about to give up on her dreams, something deep within her urges her to go on. This is her better half. Half carat diamonds from Forevermark are a tribute to this bold, bright and beautiful better half within every woman. The television commercials tell two charming stories of a doctor and a food blogger who harnessed their inner better halves. Through TV, film, print, radio and digital, the campaign will urge every woman to let her better half shine.”

     

     

  • The campaign addresses the concerns of potential buyers

    Forevermark makes a point with its ‘Credential Campaign’

    By A Correspondent

     

    Forevermark has announced the launch of its ‘Credential Campaign’ that lists out to consumers, the benefits of buying a Forevermark diamond. The campaign also addresses the concerns of potential buyers and reassures them, that when they purchase a Forevermark diamond it is always the most beautiful diamond.

     

    The campaign has been developed and conceptualised by J Walter Thompson and the media agency for the campaign is Mindshare. It has been produced and directed by Jaydeep Sarkar of Native Films.

     

    Talking about the campaign, Sachin Jain, President, Forevermark India said: “India is one of the top performing markets for diamond jewellery in the world. Despite this, the consumer when buying diamond jewellery is looking for validation of the choice of diamond, whether from family, the retailer, or a third-party certificate. Forevermark provides this validation, with the brand promise and the Forevermark inscription. With this campaign, we aim to reinforce consumer confidence and create brand awareness by highlighting the benefits and differentiating factors of Forevermark, thereby creating trust and loyalty for the brand in the minds of our audience.”

     

    Said Nandita Chalam, Senior Vice President & Executive Creative Director at JWT: The task of J Walter Thompson’s new campaign for Forevermark diamonds was to tell consumers that Forevermark goes beyond the 4 Cs of cut, carat, colour and clarity – to bring them diamonds of exceptional beauty. That is why less than 1 per cent of the world’s diamonds are eligible to be Forevermark. Both the TV and print highlight the De Beers legacy, allay consumer fears of not knowing what is a genuine diamond and reassure them on the benefits of buying Forevermark diamonds – all in a simple and beautiful manner.”