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Tag: Sachin Bhalla

  • Mandate includes integrated media services for the brand

    Luminous onboards Wavemaker India

    By Our Staff

     

    Luminous Power Technologies has appointed Wavemaker India as its integrated media partner for all categories across inverters, batteries, solar and home electricals. Wavemaker India will manage the brand’s traditional and digital media duties including media strategy and planning, media investment, media activation and content. Wavemaker India won the account post a comprehensive multi-agency pitch. The account will be handled from their Gurugram office.

     

    Said Sachin Bhalla, Senior VP marketing and Solar Business, Luminous Power Technologies: “In today’s scenario, consumers are moving increasingly towards all kinds of media for both discovery and decision-making. Wavemaker appealed to us with their experience and clarity of thought when understanding our business. With the new agency onboard, we would like to leverage their strategic thinking and execution for both traditional and digital media. We look forward to aggressively strengthening our presence and portfolio online and offline, and accelerating our growth,”

     

    Speaking on the win, Ajay Gupte, CEO – South Asia, Wavemaker added: “Luminous is a strong and trustworthy brand with an array of products in the power backup, home electrical and residential solar space. We are thrilled to partner with them and create relevant engagement for the brand with our full-service media offering. This is a perfect opportunity for us to bring in our expertise and deploy our bespoke integrated planning approach that is supported by strong measurement capabilities. We look forward to creating value for Luminous and supporting its growth momentum.”

     

     

  • Campaigns for Luminous Technologies

    Sachin Tendulkar has a special message for World Environment Day

    By Our Staff

     

    Luminous Power Technologies has launched a campaign for World Environment Day with a special message global restoration. The campaign is conceptualized by AutumnGrey and has the voice over by Sachin Tendulkar urging viewers to begin a journey of rebuilding the world. The #ShuruvaatEkNayiDuniyaKi initiative emphasises use of sustainable energy with its Solar range and energy efficient appliances.

     

    Said Sachin Bhalla, Sr. Vice President, Luminous Power Technologies: “At Luminous, we pride ourselves in creating sustainable solutions like Solar, energy-efficient fans, and LED bulbs. The occasion of World Environment Day gave us the opportunity to repledge our commitment into fighting climate change. And with that, asking our consumers to join us in the mission of #GlobalRestoration.”

     

    Added Swati Balani, Executive Creative Director : “With these thought-provoking words narrated by Sachin, we want to remind our audiences how a new sustainable world is within our reach. While the conversations about climate change seem overwhelming to many, we show our audience how small actions by you and me are all what it takes to restore the world!”

     

  • The new campaign promotes Luminous’ inverter batteries in a quirky and unconventional way

    Luminous unveils summer campaign with Tendulkar

    By A Correspondent

     

    Luminous Power Technologies announced the launch of its new TVC campaign featuring brand ambassador Sachin Tendulkar. Through this campaign, Luminous intends to draw more attention to its inverter batteries which it claims are long-lasting, in a striking, unconventional and appealing manner.

     

    Introducing the campaign, Sachin Bhalla, Senior Vice President, Marketing, Luminous Power Technologies said: “Luminous is considered to be one of the most reliable brands when it comes to inverters and batteries. Our campaigns so far have been focused more on our inverters than our batteries. Through our new campaign, we wish to put emphasis on Luminous’ high-performance batteries which are amongst the longest lasting batteries in the country. We are thankful to Sachin for his continued patronage with the brand. His presence on the screen brings great value and helps us building a greater brand connect with our end users.”

     

    The TVC has been conceptualised by 82.5 Communications. Talking about the campaign concept, Chandana Agarwal, President, 82.5 Communications said: “Working on communications for inverters and batteries is never easy as they tend to get very dull and clinical. This time fortunately for us, we had a very interesting brief which was single-minded and emphasised on long-lasting inverter batteries. We took this as an opportunity to humanise the product and bring about humor and nostalgia alongside our key proposition. We have attempted to make it crisp and universally understood. We had a great time working on the creatives as it brought out the child in all of us and we hope that it brings out the same emotion in everyone who sees it.”