MxMIndia

Tag: Sabrina D’Souza

  • The programme will provide six entrepreneurs a platform to help them reach their business goals through a digital campaign

    Colors Infinity partners with Ketto for Pitch Please

    By A Correspondent

     

    Inspired by Shark Tank and the growing start-up movement in India, Colors Infinity has partnered with Ketto – a popular crowdfunding platform, to support six passionate entrepreneurs raise funds for their start-up initiatives.

     

    The channel has created a series of videos with the selected entrepreneurs that will be published across the digital network of the channel, enabling them to garner financial support and visibility for their unique business ventures.

     

    Looking forward to the campaign, Sabrina Dsouza, Head of Marketing, English Entertainment at Viacom18 said: “Since inception, Colors Infinity has continually been involved in innovative yet meaningful initiatives. The Pitch Please initiative will create a unique platform for six aspiring and zealous businesses to reach their goals, and we’re proud to be associated with Ketto to help these entrepreneurs in their mission.”

     

    Added Varun Seth, Founder – Ketto: “Ketto was born out of a belief to enable visionaries achieve their goals and create a change. This association with Colors Infinity is a step in that direction, and our combined efforts aims at enabling six entrepreneurs reach their goals, and eventually inspire many more businesses.”

     

  • Vh1 launches Vh1 All Stars programme to expand advertiser outreach

    Vh1 offers new outreach platform

    By A Correspondent

     

    The most important thing for any brand is to hold on to the consumer’s attention. And, to facilitate that Vh1 has crafted Vh1 All Stars – a strategic programme for the benefit of advertisers and brands across the country.  This programme aims to provide customised solutions to clients and brand campaigns taking their message to the relevant target group across on-ground outlets spanning 60 cities.

     

    Said Sabrina D’Souza, Head – Marketing, English Entertainment Cluster, Viacom18: “Vh1 All Stars is a strategic programme designed to help brands reach out to their audience in an effective and impactful manner. With a reach of over three million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts.”

     

    The program has partnered with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt & Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as with local brands such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few.