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Tag: SABMiller India

  • Captures the journey of Haywards 5000 in India

    SABMiller traces the legacy of Haywards in five-part documentary series

    By A Correspondent

     

    SABMiller India has launched a five-part documentary series that traces the history and legacy of the Haywards brand from a family brewed spirit to one of India’s most popular beer brands.

     

    The video series titled ‘2 Men and a Beer’ features the exploratory journey of Benjamin Hayward (the grandson of Sir Anthony Hayward) across India, tracing the origins and heritage of the brand that was founded by his grandfather.

     

    A BBC news channel report on one of India’s famous beer brands – Haywards 5000 – caught the attention of Ben Hayward, a young member of the Haywards family. Based in the UK in Birmingham, Ben was curious to understand his family’s journey in India and got in touch with SABMiller (the holding company of Haywards 5000) to help him understand more about his family’s past. SABMiller helped him travel through India and discover his family roots as well as the evolution of Haywards 5000 beer. This journey has been captured into a video series by the Bengaluru-based Happy Creative Services.

     

    The video has been released on online entertainment platform TVF Play as well as on both Facebook and YouTube.

     

    Said Ben Hayward: ‘’I am delighted to learn that Haywards is one of India’s most reputed beer brands. As I spent time understanding tracing my family’s journey, I felt very proud of my legacy. I am thrilled to bring this story to you.’

     

    It was such a fantastic experience to travel around India exploring the heritage of the Haywards 5000 brand. The journey gave me an appreciation for the sheer size of both the country and scope of the brand; and I particularly enjoyed meeting the many people that brew, distribute and enjoy the beer on a daily basis. It was a really special trip that enabled me to see, first hand, the legacy that my great grandfather has left in a country he loved so much”

     

    Added Karthik Iyer, Co-Founder, Happy Creative Services: “There is nothing more powerful and inspiring than a true story. When we heard that Ben Hayward saw a BBC documentary about the iconic Indian beer Haywards 5000 sitting in Birmingham and realised it was started by his grandfather, it actually prompted him to apply for an internship at SABMiller – the parent company in India. We knew right then it was a fabulous opportunity to document Ben’s journey to trace the actual roots of the brand and his family. It’s not every day such things happen. This journey goes beyond an advertising idea or a content opportunity. It is the true story of a great Indian beer, its founder and the family pride of a young man from England. Two Men and a Beer is easily one of the most exciting projects we have worked on as an agency. It has history, transcends geography and gave us the opportunity to create visual poetry. It is a story that deserves to be told, so it can live on forever.”

     

  • Italian beer Peroni Nastro Azzurro has appointed Eulogy! India as its PR and communications partner.

    Eulogy! India wins PR mandate for Peroni

    By A Correspondent

     

    Italian beer Peroni Nastro Azzurro has announced the appointment of Eulogy! India as its PR and communications partner. As part of the mandate, the agency will develop and handle strategic communications for the brand and will start with launching their campaign ‘Storie di Stile’ that celebrates an exciting milestone.

     

    Commenting on the association, Darioush Afzali, Marketing Director, SABMiller India, said, “With its robust set of lifestyle clients we feel, Eulogy! has a good understanding of the national lifestyle media landscape and will be able to create the positioning we are looking for. We are happy to announce this partnership and look forward to exciting times ahead”

     

    Said Rohan Srinivasan, Director, Eulogy! on winning the account: “Peroni Nastro Azzurro is an iconic Italian brand and I am delighted to partner with them on their ambitious vision that could transform the beer industry in India.”