MxMIndia

Tag: Sab group

  • The agency will manage the brand enhancement, strategic PR,and media duties for the brand as a consultant

    Media Mantra will manage Sri Adhikari Brothers PR

    By A Correspondent

     

    Media Mantra has bagged the Public Relations mandate of the Sri Adhikari Brothers  (SAB) Group. Media Mantra will be managing the brand enhancement, strategic PR,and media duties for the brand as a consultant.

     

    On the appointment of the new PR team, Markand Adhikari, MD and Vice Chairman of Sri Adhikari Brothers group said: ” We believe working with Media Mantra, an experienced PR firm composed of creative minds and young professionals, will assist us intensify our brand’s enhancement in the industry and streamline our communication with our stakeholders, media, employees and masses.

     

    Added Udit Pathak, Founder and Director, Media Mantra: “We are elated to have Sab Group as our new client. Being a pioneer in the industry, the firm is already hugely popular and we are looking forward to raising its profile even further by using our The talented minds at Media Mantra have extensive experience in successfully managing PR of firms across a wide range of industries and with our expertise, we will help the firm in articulating their value proposition to the media.”

     

     

  • Mastiii enters into an exclusive linear feed deal with PEN India Ltd. for their latest Mobile App

    Mastiii partners Pen India to expand its digital presence

     

     

    Music and youth channel Mastiii has expanded its digital footprint with an exclusive content association with Pen India and will now be available on the Bollywood Times mobile app.

     

    Commenting on the association, Jayanti Lal Gada, Chairman and Managing Director, Pen India said: “In a bid to ensure that digital-first audiences of today have access to the best of entertainment, we are glad to come into this association with India’s No1 Music & Youth channel Mastiii in an exclusive linear feed sharing deal, that will be available on our latest Bollywood Times App. The relentless efforts of the team and particularly my younger son Akshay Gada, in the creation of this app catered to Bollywood enthusiasts and lovers has culminated in fruition of this association. With the backing of an established industry name like Mastiii the premier music channel from SABGROUP, we are confident the launch of the app will see success.”

     

    Manav Dhanda

    Talking about the tie-up, Manav Dhanda, Group CEO, Sab Group said: “The association with Pen India Ltd. comes at a time when the mobile app industry is booming in India and has shown tremendous growth with over six billion apps downloaded in 2016 alone. The launch of the Bollywood Times app and the streaming of our content on it will not only strengthen each brand individually but help give the youth of India a variety of content on a single platform.”

     

     

  • In addition to the above development the board also appointed him as the Additional Non-Executive Director of SAB Events & Governance Now Media Limited

    Manav Dhanda appointed CEO of TV Vision

    By A Correspondent

     

    TV Vision, the broadcasting arm of Sri Adhikari Brothers, has announced the appointment of Manav Dhanda as CEO. Dhanda was CEO of Sri Adhikari Brothers Television Network Limited before the realignment.

     

    In addition to the above development the board also appointed him as the Additional Non-Executive Director of SAB Events & Governance Now Media Limited, under the umbrella brand of Sabgroup. Meanwhile, Rakesh G. Jain has been appointed as the Additional (Independent) Director of Sri Adhikari Brothers Television Network (SABTN).

     

    Speaking on the development, Markand Adhikari, Vice-Chairman and Managing Director of Sab group said: “Manav has helped create the Subgroup brand and contributed enormously to its growth and with our vision to expand and strengthen our broadcasting arm, we would want him to lead the broadcast business of the group i.e. TV Vision This move has been attributed to formalise processes.”