MxMIndia

Tag: Saavn

  • Strategic partnership with AdsWizz and Omnicom Media Group enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising

    Saavn launches programmatic audio advertising

     

     

    Saavn announced the launch of programmatic audio advertising in India. This new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimization, and reporting of audio ad inventory into a few simple steps.

    “Digital audio advertising represents one of the largest untapped opportunities for brands to generate new demand and grow their businesses,” said Gaurav Kaushik, VP Advertising Platform at Saavn. “We had over 1.8 billion real ad impressions in Q4 and each one of them is unmatched in terms of sophisticated targeting capabilities and helping deliver insights for brands. Our programmatic solution can simplify the otherwise complex process of planning, executing and reporting dynamic digital audio campaign on mobile devices.”

    “We are excited to partner with Saavn as the industry leader in music entertainment to launch programmatic audio in India for the first time.  We’ve worked hard to build a world-class platform exclusively focused on audio that brings buyers and sellers together and creates a fluid market,” said Alexis van de Wyer, CEO at AdsWizz.  “Given the complexity of programmatic advertising, it was important to work with a technology-focused company like Saavn to bring this offering to the India market.”

  • The arrangement with AudioBoom will provide Saavn account holders across 196 countries with access to various podcasts

    AudioBoom partners Saavn for content distribution

    By A Correspondent

     

    AudioBoom seeks to increase its distribution and monetization of on-demand audio content through a new partnership with Saavn, India’s leading multimedia entertainment streaming platform.

     

    The arrangement with AudioBoom will provide Saavn account holders across 196 countries with access to podcasts such as The Comedy Score, Hip Hop Saved My Life with Romesh Ranganathan, The Cricket Podblast, The Football Forum, Undisclosed, and Walsh on Film among others.

     

    “This is another step in Saavn’s journey to grow beyond music,” said Gaurav Wadhwa, Vice President of Originals and Entertainment at Saavn. “Partnering with AudioBoom has enabled us to continue to provide exciting audio shows to our consumers across sports, true crime and entertainment.”

     

    Since establishing their Mumbai office in spring 2015, AudioBoom has signed content partnerships with broadcasters BBC India and Red FM along with podcasts Bollywood is for Lovers and Bollywood Project. The deal with Saavn will boost AudioBoom’s engagement of on-demand content consumers throughout South Asia.

     

    “The partnership with Saavn was finalized just as AudioBoom reached a milestone of one billion plays worldwide,” said Head of India Operations, Aditya Kuber. “With Saavn’s help we’ll be able to monetize and distribute our top podcasts and on-demand audio content, reaching the millions of listeners who don’t use iTunes and Google Play.”

     

  • Vinodh Bhat is a serial entrepreneur, who co-founded Saavn, which is a revolutionary streaming music service, reinventing how people listen to and share music, in India and around the world

    IAMAI names Kunal Shah as its new Chairman

    By A Correspondent

     

    Kunal Shah

    The Internet and Mobile Association of India (IAMAI) has named Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge as the new Chairman of IAMAI. The move was necessitated following Nishant Rao’s move to join Freshdesk as the global Chief Operating Officer, from Linkedin.

     

    The Association has also announced Vishwas Patel, Chief Executive Officer – CCAvenue as the new treasurer. Vinodh Bhat, Co-founder, President & Chief Strategy Officer at Saavn remains the Vice-Chairman of the Association.

     

    Vinodh Bhat is a serial entrepreneur, who co-founded Saavn, which is a revolutionary streaming music service, reinventing how people listen to and share music, in India and around the world.

     

  • Saavn's previous campaigns, featuring Bollywood star, Ranbir Kapoor, were launched in India and select international networks, and generated more than 7 million combined YouTube views

    ‘They listen to me’, says Saavn in new brand campaign

    By A Correspondent

     

    Saavn has announced a new campaign with renowned ad film visionary and lyricist, Prasoon Joshi. Saavn has collaborated with Joshi and his team at McCann to help drive the music company’s evolution as one of the most innovative advertising voices across India’s top technology brands. The first campaign created under the association is on air now and features a comical series of five spots that promote Saavn’s innovative social features: Tag, Chat, Follow, and Share.

     

    Saavn’s previous campaigns, featuring Bollywood star, Ranbir Kapoor, were launched in India and select international networks, and generated more than 7 million combined YouTube views, while attracting millions of new users to the Saavn app. Until now, Saavn’s ad creative had been completed entirely in-house. Saavn’s Creative Director Teddy Stern and Vice President and Editor-in-Chief, Sneha Mehta, independently conceptualized, directed, and co-wrote each spot. The new campaign, titled “They Listen to Me” was also directed and written by Stern and Mehta, but this time the duo’s sensibilities and creative execution is combined with the McCann team’s globally-renowned expertise. The result is a unique and fresh concept that builds on Saavn’s history of pushing groundbreaking creative.

     

    “The last year has been pivotal for Saavn as both a brand and advertiser, starting with the Ranbir Kapoor TVC in August. The next step in our brand evolution is collaborating with the immensely-talented Prasoon Joshi and his team at McCann,” Stern said. “Music connects people, and Saavn amplifies that connection. Our app empowers our listeners to share in the joy of music with each other. That’s the Saavn ethos, and McCann is the perfect team to help us broadcast that message to millions of music lovers, in Saavn’s own quirky and innovative way.”

     

    The new “They Listen to Me” campaign is a series of five short TVCs, plus creative for radio, theatrical, and digital platforms. The spots demonstrate how people of all walks of life are empowered by Saavn, through the app’s new social features. The spots feature multiple genres of music, with tracks ranging from “Jumme Ki Raat” from Kick, starring Salman Khan, to “Uptown Funk” by Bruno Mars.

     

    “From concept phase to production, and now to launch, the Saavn team has been a joy to work with on this campaign,” Prasoon Joshi, CEO and Chairman of McCann, APAC Region, said. “When Saavn’s creative team came to us with the idea of empowering users through Saavn Social, McCann’s creative and strategic team knew we wanted to deliver something that not only reflects Saavn’s unique and progressive brand mentality, but also tells the stories of their users – everyday people who have the power to influence their peers on a daily basis through music.”

     

    The five spots range from 20- to 30-seconds in duration, and were shot in just three days. Each spot will air in three languages (Hindi, Tamil, and Telugu), for a total of 15 television commercials. The five spots, which will roll out throughout the summer across key networks in India, are titled: “The Wrestlers,” “The Office,” “The Professor,” “The Newsroom,” and “The Dentist.”

     

     

  • Rao would be taking over from Rajan Anandan, Managing Director – Google India

    LinkedIn’s Nishant Rao appointed IAMAI Chairman

    By A Correspondent

     

    Nishant Rao

    Nishant Rao, Country Manager – LinkedIn, is the new Chairman of Internet and Mobile Association of India (IAMAI). Rao would be taking over from Rajan Anandan, Managing Director – Google India.

     

    Nishant Rao takes over at a time when the industry is going through a growth trajectory with more than 300 million internet users and more than 200 million mobile internet users. He said: “This is an exciting phase in growth story of internet in India. The digital industry is growing steadfastly and with that we now have regulatory and policy issues cropping up. IAMAI has been working persistently towards the growth of the medium and is also working with all stakeholders to create a conducive digital eco-system. It is our vision to work closely with the government, agencies and members to ensure a healthy growth and functioning of the digital eco-system.”

     

    Vinodh Bhat, Co-Founder & President – Saavn is the new Vice-Chairman, who will take over his new role from Kirthiga Reddy, Managing Director, Facebook India. Kunal Shah, Founder – FreeCharge has been elected as the new Treasurer.

     

    The new team was announced at the 11th Annual General Meeting, which was held today.

     

  • The digital music service is featuring recording artists Daft Punk and Justin Timberlake to promote new mobile data services for Indian consumers.

    Saavn & Tata Docomo launch multi-channel mktg prog

    By A Correspondent

     

    Digital music service Saavn has announced the rollout of a pop culture marketing campaign to complement its recent data partnership with telecom operator Tata Docomo. Docomo’s target audience in India is comprised of more than 80 percent youth, resulting in a conscious effort to roll out a marketing campaign featuring US artists Justin Timberlake and Daft Punk. Saavn and Docomo have taken a joint initiative to run the campaign aimed at increasing the level of awareness through various touch points. The campaign will include TV, in-store, social and a massive SMS marketing programme.

     

    The marketing campaign is an extension of a deal between Saavn and Docomo that kicked off earlier this month, bringing Indian mobile users a music-integrated data plan for the first time ever. Docomo’s subscribers will now have access to Saavn’s catalogue of 1.1 million songs via a special stream-anywhere data plan – no WiFi necessary. Three monthly plans are available for Docomo’s GSP Prepay customers: 500 minutes, 1,000 minutes and 2,000 minutes.

     

    Both companies believe the campaign and new data service will create more value for Indian consumers to adopt smartphone data services while enjoying free social music services.

     

    With 700 million mobile users, India boasts one of the largest mobile phone user bases in the world. This partnership marks the first-ever streaming music and carrier deal in India following a global trend of similar deals in America, Brazil, Scandanavia and France. Slacker and Muve recently teamed with carriers in the US, and Spotify and Deezer have launched similar programmes in Scandanavia and France respectively.

     

    “In India, consumers need an emotional reason to purchase data plans – music is the answer,” Paramdeep Singh, Co-founder and Managing Director of Saavn, said. “The combination of Docomo’s stellar reputation as a carrier, our vast Indian music catalog, and the appeal of global pop brands like Justin Timberlake, Daft Punk, Pink, Michael Jackson and Rihanna will only amplify the benefits of a worldwide shift in the way mobile users consume data.”

     

    Content-integrated data plans are emerging as a three-way win: content providers can win millions of users out of the deal, carriers further substantiate date packages and open themselves up to a mobile advertising market worth billions of dollars, while consumers retain the freedom to consume data without being penalized.

     

  • Indian music service Saavn has announced the launch of its new advertisement platform, Impact, which enables brands to identify, connect and engage with its users

    Saavn launches new ad platform

    By A Correspondent

     

    Indian music service Saavn has announced the launch of its new advertisement platform, Impact. This platform enables brands to identify, connect and engage with its 10.5 million users in India and across the globe.

     

    Impact is an innovative approach to digital and mobile advertising that gives brands 100 percent share-of-voice. Using Impact, brands get complete and exclusive access to all advertisement units on the Saavn web site and mobile apps for a set time period. These include Custom Skin, Web Display, Web Audio, Mobile Spotlight, Mobile Display, and Mobile Audio. Impact is a powerful model that allows brands to build positive associations with their products and services through music. The model has proven to create strong brand awareness, shape brand preferences and increase purchase consideration through undivided mindshare of listeners of Saavn across platforms.

     

    “In India, we all know that music plays an integral and meaningful part in every individual’s life. Impact is a powerful solution that enables the advertisers to build an emotional connection with their target audience during a passionate, social and engaging musical experience,” Vinodh Bhat, co-founder and CEO of Saavn, said. “The Saavn Impact model is based around engagement, curation and social sharing rather than the archaic click-through. Brands are able to measure ROI in meaningful ways, such as increases in perception, awareness, recall and purchase intent. The byproduct of our strong focus on the consumer experience is helping brands grow their businesses.”

     

    Some of the major brands utilizing Saavn to reach million of engaged users in India include: Samsung, Lay’s, Pantene, Pepsi, Nokia, Vodafone, Airtel, Hyundai, Domino’s Pizza, 7Up, Nielsen, MakeMyTrip, Max NewYork Life, Google Plus, Nokia, Vanish, Groupon, Intel and several others.

     

    Saavn delivers a comprehensive catalogue of Bollywood, Indian and regional South Asian music, licensed from more than 200 content providers. Saavn users can search, browse, and play a catalog of more than 1 million tracks; create and save their own playlists; and share their music tastes seamlessly via Facebook.