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Tag: Saatchi & Saatchi

  • Rolls our UPES On – a new entrant in learning space

    Saatchi & Saatchi launches campaign for online degrees

    By Our Staff

    Saatchi & Saatchi Propagate, part of Publicis Groupe India, has conceptualised the launch campaign for UPES On, a new entrant into the online degrees and learning space. This two-film campaign showcases inspiring stories of individuals who have transformed their lives with an additional online degree. The films have been shot in Hindi, English and Telugu for better reach.

    Said Prachi Bali, EVP and Business Head of Saatchi & Saatchi Propagate: “We aimed to create a campaign that not only exhibited the transformative capability of education but also connected with the viewers on an emotional level. Through these films, we have knitted a yarn of touching and inspiring stories, each reflecting the success that comes with knowledge.”

    Added Sumanth Palepu, Sr Director Global Sales & Marketing and Business Head of UPES On: “The stories from the two campaigns, ‘Driving Tomorrow’ and ‘REBEL,’ highlight how education can make a big difference in people’s lives. Both campaigns tell us that education can shape your future, no matter how you choose to learn. UPES On is all about supporting unique journeys and encouraging people to choose online degrees that match their dreams. It’s a call to action to rethink education and take charge of your own path in a world that’s constantly evolving and creating new and innovative ideas.”

  • To spearhead development and execution of winning strategies

    Saatchi & Saatchi Propagate appoints Isha Kapoor as VP

    By Our Staff

     

    Isha Kapoor
    Isha Kapoor

    Digital agency Saatchi & Saatchi Propagate, part of Publicis Groupe India, has appointed Isha Kapoor as Vice President (VP). She will be based in the agency’s Mumbai office and report to Prachi Bali, Executive Vice President and Business Head of Saatchi & Saatchi Propagate India.

     

    Kapoor recently worked with What’s Your Problem, where she on-boarded clients despite the challenges posed by the pandemic and spearheaded noteworthy campaigns for brands such as Future Generali.

     

    Said Bali on the appointment: “Isha’s extensive experience in successfully creating new business opportunities for digital agencies makes her a valuable member of the team. As a proven team leader, she possesses a deep understanding of the importance of nurturing client relationships and its impact on the growth of our business. With Isha’s addition, I believe that the leadership at Saatchi & Saatchi Propagate is more powerful than ever, prepared to offer the best solutions to our clients.”

     

  • The most effective campaign of 2019 is It's A Tide Ad, by Saatchi & Saatchi New York

    WARC unveils Effective 100 rankings

    By A Correspondent

     

    The WARC Effective 100, an annual ranking of the world’s most awarded campaigns and companies for marketing effectiveness, has been published by WARC.

     

    The Effective 100 Ranking is compiled by WARC, the international marketing information company, and is produced by combining the results of the industry’s most important global and regional award shows for effectiveness throughout 2019.

     

    The most effective campaign of 2019 is It’s A Tide Ad, by Saatchi & Saatchi New York / Hearts & Science New York / MKTG New York for laundry detergent brand Tide. Tide became the most loved brand of the Super Bowl and grew consumer loyalty in the US by hijacking other popular ads with the message that if there are clean clothes, it’s got to be a Tide ad. Within two weeks, sales of Tide products increased by 35% and within a year, sales increased to over $75m.

     

    Said Andrea Diquez – Chief Executive Officer, Saatchi & Saatchi New York: “We’re so incredibly proud that TideAd has ranked #1 for effectiveness. I can only attribute our success to an extraordinary partnership with a very brave client, an amazing and highly diverse agency team and a group of partners that helped us push boundaries and make this idea even bigger than we could have ever imagined. TideAd embodies everything we strive to achieve as an agency. It changed the way other brands behave in the Super Bowl, blurred the boundaries between media, entertainment and marketing and engaged the audience in a compelling and unprecedented way. In the end, this is just more great proof that powerful ideas drive business results.”

     

    In second place is Oyster Kanji Dictation for Hiroshima Tourism by I&S BBDO Tokyo / BBDO J West Hiroshima. The campaign increased oyster consumption by launching a workbook that educated citizens about the food. In third is National Safety Council’s Prescribed to Death, a campaign by Energy BBDO Chicago / PHD Chicago to raise awareness of prescription opioid overdose in the US.

     

    There are three agency rankings in the Effective 100: creative, media and digital/specialist. Ranked #1 creative agency is FP7 McCann Dubai, which climbed 13 places to first place after working on six of the Top 100 campaigns. AMV BBDO London is up from 11th place last year to second. CHE Proximity climbs from 9th to third.

     

    Last year’s 21st placed media agency, Hearts & Science New York, leaped up to the top spot this year through work with Procter & Gamble and AT&T, also contributing to the #1 campaign, It’s A Tide Ad. Two new entrants to the top 50 since last year take second and third place: Mindshare Mumbai and PHD Chicago.

     

    In top position of the digital/specialist agency ranking is Dentsu Aegis Network’s MKTG New York, having worked on top placed campaign, It’s A Tide Ad. MRM/McCann Shanghai takes second place and Ayzenberg Los Angeles third. All three agencies are in the rankings for the first time.

     

    McCann Worldgroup holds its position at the top of the networks ranking for effectiveness for a second year in a row, significantly ahead on points of BBDO Worldwide in second place. Ogilvy is in third.

     

    Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, said: “Our mission of helping brands earn a meaningful role in people’s lives is not just mantra to us. It’s a methodology and approach that helps our teams around the world create amazingly impactful work. This top ranking recognizes that focus, and, of course, the great clients with whom we have the honor of working with every day to drive those results.”

     

    The top nine places in the holding companies ranking remain unchanged from last year,with WPP remaining at the top for a second year. Omnicom Group follows in second place and Interpublic Group is in third.

     

    Regularly top of the table, last year’s top two brands for effectiveness switched places with McDonald’s coming out on top, ahead of Coca-Cola. Ikea is in third. Despite McDonald’s having one campaign in the top 100 – The McDelivery Pin – a further 30 other campaigns from around the world earned points for the fast food retailer.

     

    Added Colin Mitchell – Senior Vice President, Global Marketing, McDonald’s: “We’re honoured to be recognised for the effectiveness of our marketing in this prestigious ranking. Effectiveness is what we strive for day in and day out. In an industry often fixated by the short-term, this gives a sense of the long-term value of what our marketers do.”

     

    For a third consecutive year, Unilever is the top advertiser in the Effective 100 Rankings by a significant margin over The Coca-Cola Company in 2nd place. Unilever’s Lifebuoy is ranked 11th in the brands’ table and a further 32 brands collected points contributing to its first place ranking.

     

    USA retains the top spot in the country table, but for the first time since the Effective 100 ranking began in 2014, the UK has dropped from second into third place, with India moving up to take its place. The UAE is the biggest mover in the top 10, rising from 29th last year to 5th this year. 71 different countries registered points.

     

    The most highly ranked campaigns and companies in the 2020 WARC Effective 100 are:

    Top 10 world’s most awarded campaigns for effectiveness

    Rank Campaign title Brand Agency Points
    1 It’s a Tide Ad Tide Saatchi & Saatchi New York / Hearts & Science New York / MKTG New York 75
    2 Oyster Kanji Dictation Hiroshima Tourism I&S BBDO Tokyo / BBDO J West Hiroshima 69.1
    3 Prescribed to Death National Safety Council Energy BBDO Chicago / PHD Chicago 65.9
    4 Vodafone Sakhi Vodafone Ogilvy Mumbai 62.6
    5 Unforgettable Bag Tesco Grey Kuala Lumpur 55.2
    6 The Adaptive Data Lighthouse Lifebuoy Mindshare Mumbai 52.8
    7 Project 84 CALM adam&eveDDB London 51.1
    8 Black Supermarket Carrefour Marcel Paris 50
    9 Everyone is an Amazing Book Amazon Prime McCann Shanghai / MRM//McCann Shanghai 41.1
    10 Faces of the City Coca-Cola McCann Shanghai 40.2

     

    Top 10 world’s most awarded creative agencies for effectiveness

    Rank Agency Location Points
    1 FP7 McCann Dubai, United Arab Emirates 138.7
    2 AMV BBDO London, UK 98.8
    3 CHE Proximity Melbourne, Australia 91.5
    4 DDB Auckland, New Zealand 80.3
    5 Ogilvy Mumbai, India 80
    6 adam&eveDDB London, UK 78
    7 Saatchi & Saatchi New York, USA 77.2
    8 McCann New York, USA 75.3
    9 Energy BBDO Chicago, USA 74.4
    10 I&S BBDO Tokyo, Japan 69.1

     

    Top 10 world’s most awarded media agencies for effectiveness

    Rank Agency Location Points
    1 Hearts & Science New York, USA 70.3
    2 Mindshare Mumbai, India 70.1
    3 PHD Chicago, USA 62.5
    4 Mindshare Istanbul, Turkey 62.3
    5 OMD New York, USA 47.7
    6 Starcom Chicago, USA 44.7
    7 Starcom Warsaw, Poland 40
    8 UM Toronto, Canada 39.7
    9 Reprise Petaling Jaya, Malaysia 39
    10 Wavemaker Warsaw, Poland 34.7

     

    Top 10 world’s most awarded digital/specialist agencies for effectiveness

    Rank Agency Location Points
    1 MKTG New York, USA 57.8
    2 MRM//McCann Shanghai, China 41.1
    3 Ayzenberg Los Angeles, USA 40
    4 R/GA New York, USA 25.9
    5 Arc Worldwide Chicago, USA 25
    6 Fullsix Lisbon, Portugal 24

     

  • Bauli Moonfils are available in four flavours – choco cream, strawberry, vanilla and orange

    Bauli launches TVC promoting core offering, Bauli Moonfils

     

     

    Italian confectionary brand Bauli has launched its first ever TVC in India for its signature product, Bauli Moonfils.

     

    Commenting on the commercial, Rohit Malkani, Executive Creative Director, Saatchi & Saatchi said: “For the film we played on the unique shape of Moonfils and created a story around it. It’s been a great ride and a fabulous immersion for us all! From croissant tasting and baking to sourcing the perfect looking chef for the film. Here’s hoping the film will have Bauli Moonfils flying off the shelves”!

     

    Added Raghav Ravichandar, Senior Marketing Manager, Bauli India: “Bauli has been loved globally and we are extremely excited about entering India. Our brief to Saatchi&Saatchi was for a campaign that would generate intrigue for Bauli Moonfils, and highlight the delicious offering Bauli has. This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups.”

     

     

  • The step may be the next step towards L&K S&S being a wholly owned Publicis Groupe company

    Anil Nair in Saatchi global leadership team

     

    By A Correspondent

     

    Anil S Nair, CEO and Managing Partner of L&K Saatchi & Saatchi India, has been inducted into the global leadership team of Saatchi & Saatchi. The team, under the leadership of Magnus Djaba, Global President, Saatchi & Saatchi, is looking at building  the future of the Saatchi brand and its business.

     

    The new  global leadership team represents Saatchi & Saatchi’s major offices and clients, all within the Publicis Groupe’s crucial path of transformation under the  Publicis Communications (PubCom) umbrella.

     

    Praveen Kenneth

    It may be recalled that the Publicis Groupe had acquired the then independent Law & Kenneth in early 2014 and merged it with the Indian operations of Saatchi & Saatchi. As part of the merger process, the management of the new entity was that of the old L&K team, even though it was part of the Saatchi & Saatchi and hence Publicis Groupe. The step may be the next step towards L&K S&S being a wholly owned Publicis Groupe company. The earn-out period for Praveen Kenneth,  Co-Owner, Chairman and Managing Director L&K Saatchi & Saatchi is due to end later this year.

     

    Said Kenneth in a statement: “[I] am extremely pleased and proud of  L&K Saatchi & Saatchi being among the Top 10 countries in the Saatchi World and having our CEO and Managing Partner Anil Nair on the global leadership team of Saatchi & Saatchi Worldwide. When Magnus and I spoke, recently, we had no doubt that Anil Nair will be the worthy flagbearer going forward,  of what has been a brilliant adventure over the last 15 years, and more importantly as he leads L&K | Saatchi & Saatchi into the future. He is also an integral part of PubCom India.”

     

    Magnus Djaba

    Commenting on this appointment, Djaba said: “The Indian market is crucial to our business and Anil represents the next generation of leadership for our network. I’m really looking forward to working more closely with him”

     

    Reacting to his appointment, Nair added: “For me this invitation is a huge validation and recognition of the team at L&K Saatchi & Saatchi India and their hard work. It’s an honour to be a part of the leadership team that shapes the future of an iconic network like Saatchi & Saatchi.

     

  • The campaign aims at bringing positive change to Mumbai and its infrastructure

    Digital L&K Saatchi & Saatchi conceptualises social campaign on online medium

    By A Correspondent

     

    This Independence Day, one message that was trending on the internet was the one conceptualised by Digital L&K Saatchi & Saatchi in association with Mumbai based NGO, Free A Billion. Titled ‘The Boy Who Will Not Stand For The National Anthem’, this simple video caught attention with it’s unique title and also it’s message. It was the touching story of Prakash, the young 16 year-old who lost his life last year because of a pothole.

     

    The aim of Free A Billion is to turn India’s commercial capital into the city it should be. The NGO aims to mobilise the Municipal Corporation, the State Government and the Central Government into taking action to halt the rapid decay of the city.

     

    Free A Billion’s strategy to rebuild the broken system is the Swatantra vote bank, and the film ends with urging citizens to unite and vote and therefore take the first step towards bringing positive change to Mumbai and its infrastructure.

     

    Aarti Samant, Associate Director – Planning & Strategy, Digital L&K | Saatchi & Saatchi said, “Free A Billion approached us with a clearly defined problem that of basic civil rights. We all face these issues in our day to day lives but more often then not fail to pay heed. We wanted this to become a peoples movement and therefore it was imperative to tell a true story. The campaign is not just meant for shares and hits but to give every mumbaikar a reality check. A reality check that would appeal to his conscience and drive him to take action.”

     

    For this purpose, the two organisations got in touch with Mr. and Mrs. Bilhore, the parents of Prakash. Via a simple, but hard hitting video, Digital L&K Saatchi & Saatchi along with Free A Billion decided to tell the story of how he will not stand up for the National Anthem this year along with the rest of us.

     

    Anoorupa Bose, Associate Creative Director, Digital L&K | Saatchi & Saatchi said, “This Independence Day, when people stand up for the national anthem, we wanted them to remember victims like Prakash who would not be standing with us. To realise that it’s not just government inefficiency, but our indifference that contributes to our broken system.”

     

    Charles Victor, National Creative Director, Digital L&K | Saatchi & Saatchi said, “We were very clear that we needed to be sensitive, not sensational. With communication like this, it’s easy to make it unecessarily dramatic and emotional. We didn’t need to. The theme and the story of Prakash were emotional enough. We were glad his parents actually held themselves together on this emotional shoot without breaking down like they did the previous day. In the end, we do hope we’ve helped in some small way to move people into action.”

     

  • Saatchi & Saatchi China’s successful track record with Mondelez led to the decision to consolidate rest of the APAC gum and candy business with the agency

    L&K Saatchi & Saatchi bags creative mandate for Mondelez Gum & Candy Brands

    By A Correspondent

     

    Following APAC regional alignment, L&K Saatchi & Saatchi has come on-board as a lead agency for strategy and creative work for Mondelez Gum and Candy brands in India.

     

    Saatchi & Saatchi China’s successful track record with Mondelez led to the decision to consolidate rest of the APAC gum and candy business with the agency. Saatchi & Saatchi will take charge of all gum & candy business for whole APAC region with key markets like China, Japan, Thailand and India and others, effective immediately.

     

    Commenting on this win, Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi India said, “Choclairs and Halls are iconic brands in India and we look forward to building a winning partnership with Mondelez in India. We are all very excited with the opportunity to create excellent work and together we hope to grow the brands and our clients’ business in India”

     

    Commenting on new partnership, Amit Shah, Associate Director – Marketing – Gum, Candy & Powdered Beverages from Mondelez India said, “We look forward to creative excellence and work that will help grow and strengthen our brands. Saatchi & Saatchi has delivered impressive work in APAC region and we hope to see the same in India.”

  • The campaign has been conceptualised by Law & Kenneth | Saatchi & Saatchi

    Varun Dhawan aims to popularise new collection from Skybags

    By A Correspondent

     

    Skybags has announced the launch of its latest backpack collection and has unveiled a campaign to promote the same. The campaign was unveiled by brand ambassador Varun Dhawan recently.

     

    The campaign, which is conceptualised by Law & Kenneth | Saatchi & Saatchi, the film features Varun Dhawan showcasing the collection. Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, V.I.P Industries says, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.”

     

    Commenting on the campaign, Sudip Ghose, Vice President – Marketing, V.I.P Industries says, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.”

     

    Explaining the rationale behind the campaign, Rahul Nangia, National Creative Director, Law & Kenneth | Saatchi & Saatchi says, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

     

    The campaign will be a 360 degree one programmed for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor. It is also being supported by a new microsite and online contest through several social media platforms.

     

  • The agency's Mumbai office will manage the mainline creative services for the high-end home appliances company

    L & K Saatchi & Saatchi bags mandate of Siemens home appliances

    By A Correspondent

     

    BSH Home Appliances has assigned its Siemens Home Appliances brand mandate to L&K Saatchi & Saatchi India, following a multi-agency pitch. The agency’s Mumbai office will manage the mainline creative services for the high-end home appliances company, who’ve been retailing aspirational kitchens appliances in India since 1997.

     

    Anil S. Nair, CEO & Managing Partner, L&K Saatchi & Saatchi said, “Siemens is a very respected brand in the home appliances category and we are honored that they have chosen us to be their creative partner. We hope to work closely with the marketing team to strengthen their leadership in the premium segment in the coming years.”

     

    On appointing L & K Saatchi and Saatchi, Bhavya Shah, Head of Brand Marketing, BSH Home Appliances said, “We are glad to welcome onboard L&K Saatchi & Saatchi to manage the mainline creative services of Siemens appliances in India. We as a company are driven by innovation and cutting edge technology, and Saatchi & Saatchi matched our expectations on scale, experience and the same drive to redefine the market. We are positive that this partnership will help us strengthen our position in India and go on to redefine Indian Homes.”

     

  • The marketing mix also features a sustained radio campaign, on-ground activation and key outdoor promotions across top cities

    Pepperfry greets consumers with ‘Happy furniture to you’ insight

    By A Correspondent

     

    Online furniture and home marketplace Pepperfry has launched an integrated brand campaign. It features a series of high impact television commercials supported by a 360-degree media mix consisting of print, digital, outdoor, radio, social and on-ground activation. Through this campaign Pepperfry plans to enter homes this festive season with “Happy Furniture to You” as its unique brand proposition.

     

    Basis extensive consumer insights gained over the last two and a half years, Pepperfry understands that furniture shopping for consumers can be a tedious process. It is often beset with quality and service related apprehensions. Discerning new-age Indian couples are therefore, looking for an alternative that helps them to buy the best for their homes without any of the hassles involved.

     

    The campaign has been conceptualized by Saatchi & Saatchi and consists of a theme film and two supporting films that highlight Pepperfry’s value propositions of “Free Delivery and Assembly” and “100% Satisfaction or Money Back Assurance” for consumers.

     

    Talking about the new campaign, Debarjyo Nandi, Vice-President Saatchi & Saatchi said, “Creating differentiation in the online shopping space is a huge challenge today, but what helped us was to understand Pepperfry’s approach to furniture and consumers – ‘we get it done just like you would get it done yourself.’ He further adds, “This in essence is beyond business, it becomes personal and this assurance coupled with features like free delivery and assembly is what will help consumers overcome any mental barriers towards buying high-value items like furniture online. We attempted to bring this spirit and the benefits alive in the communication.”

     

    The marketing mix also features a sustained radio campaign, on-ground activation and key outdoor promotions across top cities. The campaign will also come alive on digital and social platforms like Google, YouTube and Facebook.

     

    Kashyap Vadapalli

    Commenting on the campaign Kashyap Vadapalli, Chief Marketing Officer, Pepperfry says, “We want to make the experience of buying furniture online a delightful and easy process”. He further elaborates, “The campaign will multiply our brand reach and build confidence in the minds of our prospective customers. We are already the market leaders in online furniture segment and this campaign will help us further strengthen our leadership in the furniture industry.”

     

  • 956 entries were submitted across 75 categories spanning creative, media, digital, social media, mobile, healthcare and PR

    Big Bang rewards achievers at event in Bengaluru

    By A Correspondent

     

    Ad Club Bangalore hosted the Big Bang Awards 2014 for excellence in communication and media last week at The Ritz Carlton, Bengaluru. As many as 956 entries were submitted across 75 categories spanning creative, media, digital, social media, mobile, healthcare and PR. Apart from these, clients and young professionals also participated for the coveted heads.

     

    Saatchi & Saatchi Focus Network was named Creative Agency of the Year. Maxus was the biggest winner of the night bagging awards for Media, Digital, and Social Media Agency of the year. Saatchi & Saatchi Health & Wellness was the Healthcare Agency of the Year and Aim High Consulting was the PR Agency of the Year. Infosys was awarded the Client of the Year winning across several categories.

     

    The event also featured a book release of Pavan Padaki’s Brand Vinci, a definitive book on the various facets of branding.

     

     

     

     

  • Brian Sheehan, former CEO of Saatchi & Saatchi, predicts the beginning of integration or consolidation in agencies

    Need to focus on Consumers: Brian Sheehan

     

    By Pritha Mitra Dasgupta

     

    Although he quit advertising in 2008, Brian Sheehan, a former CEO of Saatchi & Saatchi, is still a part of the network as chairman of the Saatchi & Saatchi WW Toyota Executive Board, which works exclusively on the Toyota account. Sheehan spent 25 years with the agency, 15 of which were as CEO leading its business in markets including Japan, Hong Kong, Australia and Los Angeles.

     

    In his maiden trip to India, Mr Sheehan spoke on the shifts in advertising and his association with Toyota, the agency’s biggest client. Edited excerpts:

     

    What’s your association with Saatchi & Saatchi right now?

     I run the Toyota worldwide board for Saatchi & Saatchi. And much of my 25-year career I have worked with them (Toyota).

     

    So, when I left Saatchi, Kevin Roberts, who is the worldwide CEO, asked me if I would continue coordinating the Toyota business on a global level. So I chair and run probably four-five meetings in a year with all the global people who run the Toyota business.

     

    You spent a major portion of your career in Japan, Hong Kong and several other markets in the Asia-Pacific. What kind of shift in advertising do you see now?

    It’s totally different from when I was here. I was in APAC from 1988 to 1999 and that was really the era of traditional advertising.

     

    What we are going through right now is a number of revolutions happening at the same time. The digital revolution that led to the social media revolution which led to the mobile revolution which has ultimately led to the data revolution.

     

    So all of those things have created a lot of fragmentation in the market. While that’s quite natural, clients don’t want to deal with so many different agencies to come up with one campaign. So we will see the beginning of integration or consolidation in agencies.

     

    Globally, can you talk about one or two key trends that will define the future course of advertising?

    That’s a tough one because if I could read the future, I would be a rich man. But I think the key trend that we are going to see is a return of the focus to the consumer.

     

    Right now there is a real focus on technology, data and things that help you reach consumers.

     

    But what is lost in all of those is what’s the real need of the consumer.

     

    In one of your previous interviews you said big data without Love marks is meaningless. What do you mean by that?

    If you have big love without big data, you will never reach your full potential. However, if you have big data without big love, it’s a complete waste of time. Because you don’t have a message that consumers care about. And the problem is so many people are now obsessed with data but they forget why we want the data. But I must also admit that data is extremely valuable but people are misusing it. They are in love with the data instead of the consumers.

     

    Source:The Economic Times

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