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Tag: Saatchi & Saatchi Propagate

  • Rolls our UPES On – a new entrant in learning space

    Saatchi & Saatchi launches campaign for online degrees

    By Our Staff

    Saatchi & Saatchi Propagate, part of Publicis Groupe India, has conceptualised the launch campaign for UPES On, a new entrant into the online degrees and learning space. This two-film campaign showcases inspiring stories of individuals who have transformed their lives with an additional online degree. The films have been shot in Hindi, English and Telugu for better reach.

    Said Prachi Bali, EVP and Business Head of Saatchi & Saatchi Propagate: “We aimed to create a campaign that not only exhibited the transformative capability of education but also connected with the viewers on an emotional level. Through these films, we have knitted a yarn of touching and inspiring stories, each reflecting the success that comes with knowledge.”

    Added Sumanth Palepu, Sr Director Global Sales & Marketing and Business Head of UPES On: “The stories from the two campaigns, ‘Driving Tomorrow’ and ‘REBEL,’ highlight how education can make a big difference in people’s lives. Both campaigns tell us that education can shape your future, no matter how you choose to learn. UPES On is all about supporting unique journeys and encouraging people to choose online degrees that match their dreams. It’s a call to action to rethink education and take charge of your own path in a world that’s constantly evolving and creating new and innovative ideas.”

  • To spearhead development and execution of winning strategies

    Saatchi & Saatchi Propagate appoints Isha Kapoor as VP

    By Our Staff

     

    Isha Kapoor
    Isha Kapoor

    Digital agency Saatchi & Saatchi Propagate, part of Publicis Groupe India, has appointed Isha Kapoor as Vice President (VP). She will be based in the agency’s Mumbai office and report to Prachi Bali, Executive Vice President and Business Head of Saatchi & Saatchi Propagate India.

     

    Kapoor recently worked with What’s Your Problem, where she on-boarded clients despite the challenges posed by the pandemic and spearheaded noteworthy campaigns for brands such as Future Generali.

     

    Said Bali on the appointment: “Isha’s extensive experience in successfully creating new business opportunities for digital agencies makes her a valuable member of the team. As a proven team leader, she possesses a deep understanding of the importance of nurturing client relationships and its impact on the growth of our business. With Isha’s addition, I believe that the leadership at Saatchi & Saatchi Propagate is more powerful than ever, prepared to offer the best solutions to our clients.”

     

  • Will be key partner in helping Jio-bp grow its digital footprint

    Saatchi & Saatchi Propagate (SSP) wins mandate for Jio-bp

    By Our Staff

     

    Saatchi & Saatchi Propagate (SSP), the specialist digital agency, has won the digital marketing mandate for Jio-bp, a fuels and mobility joint venture between Reliance Industries Limited (RIL) and bp.

     

    Said Paritosh Srivastava, Chief Executive Officer, L&K Saatchi & Saatchi: “We are excited to collaborate with Jio-bp in realizing their ambitious goals for the Indian market. Our partnership seeks to further accelerate Jio-bp’s trajectory in the upcoming years to continue building on the amazing growth it has demonstrated over the past several years.”

     

    Added Prachi Bali, Executive Vice President & Business Head, Saatchi & Saatchi Propagate: “Jio-bp is working on reimagining mobility in the country and we are thrilled to partner with them on this transformative journey. Together, we seek to build a seamless digital experience that resonates with customers, propels the growth of Jio-bp, and paves the path for a new era of mobility solutions in India.”

     

  • …as Priya Jayaraman steps down as CEO

    Victor & Iqbal assigned leadership roles at Saatchi & Saatchi Propagate

    By Our Staff

     

    Saatchi & Saatchi Propagate, the full-service digital agency of the Publicis Groupe, has announced the departure of its CEO, Priya Jayaraman. Taking over the reins is Charles Victor, who has been elevated as the Chief Operating Officer at Saatchi & Saatchi Propagate. Victor will be responsible for driving business growth and strategic direction at the agency while also continuing to serve as the Executive Director of L&K Saatchi & Saatchi. He will continue to report into Paritosh Srivastava, MD of L&K Saatchi & Saatchi.

    To further strengthen the team, the agency has also announced the appointment of Sabah Iqbal as Senior VP & Head – S&S Propagate. She will report into Charles Victor and will play a key role in furthering business growth at the agency. Iqbal joins the agency from Digitas where she was Senior VP – West & South and managed some of the key brands at the agency including Puma, Hindustan Unilever, Nivea, Nissan, Mondelez among others.

    Commenting on the development, Srivastava said: “Would like to thank Priya immensely for her contribution and hard work in making SSP into a powerful digital offering with a national footprint with some amazing client partners and talent.”

    Adding further he said, “Charles Victor has been with LKSS for 15 years, working across creative, mainline and digital. He’s got a perfect mix of business, creative and technology that one could have asked for to take on SSP. He’s a trusted and true partner for clients and agency alike. Joining him will be Sabah Iqbal, who with 15 years of enviable pedigree brings with her a unique creative lens combined with astute knowledge and expertise across mainline, digital and media. I am excited to partner the duo in the next chapter of growth at the agency.”