DDB Mudra brings onboard Saad Khan as President and Managing Partner – Growth & Strategy. He will lead business and build on strategic capabilities for the West region of the Group.
Commenting on the new appointment, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said: “For us, strategic thinking and creativity aren’t departmental functions. We’ve always believed our core to be great creativity built on strong thinking. And Saad embodies the same and will strengthen this belief; not just in the kind of work that we do, but in the conversations we have.”
As the cricket frenzy catches the nation by storm Housejoy, the leader in home services category in India, releases a video on cricket that show both men and women watching cricket. The difference is that they show women enjoying cricket in their own style. In the ad, women are seen enjoying beauty services at their home while watching cricket.
The film has been directed by Saad Khan, founder and creative head of Centerstage.
Nikhil Kumar, Head of Marketing-Housejoy says, “Being the leader in beauty services at home, we have received many requests this season. Women love to order our beauty services and get pampered at home while watching cricket with friends/family. Strangely this insight has never been showcased on any cricket ad or spots who mainly reflect it as a game only viewed or enjoyed by men of all ages across the country. Since IPL is the flavour of the season, we decided to feature this unique consumer insight in this videoâ€
Talking about the film, Saad Khan Creative Director at Centrestage says, “Women enjoying cricket hasn’t been depicted before and with this film we really wanted to celebrate women. We have tried to bring an emotional aspect to the film and show the love of cricket from the nation. It was great to work with these lovely bunch of ladies who really know how to have funâ€
FCB Ulka Advertising announced the appointment of Saad Khan as Vice President, Strategic Planning. Saad has spent over 17 years building brands and has worked with some of the biggest advertising houses in India like Leo Burnett, Lowe Lintas, Dentsu Marcomm and Euro RSCG. In 2011, he founded ‘Marketing Unplugged’ along with Suman Srivastava.
Commenting on Saad’s appointment Suman Srivastava, Vice Chairman – Strategic Planning, FCB Ulka Group said, “Saad is one of the most creative planners that I have ever worked with. Many creative people have told me that they love working with Saad because he makes their job easy. To me that is the highest compliment that a planner can get. I have worked with Saad almost continuously for the last 10 years and it is great to have him as part of the strategic planning team at FCB Ulka.â€
Suman Srivastava
Saad started his career as a management trainee at Leo Burnett. His passion for brands and finding innovative strategic solutions for clients led him to being given independent charge of Coca-Cola regional and key account businesses. He has a rich cross category experience having worked on brands like Coca-Cola, Wills Lifestyle, Honda, Jack Daniel’s, Voltas, Max New York Life, Volvo and Reckitt Benckiser. Saad loves to challenge formulaic marketing. Being inspired by the fresh wave thinking happening in the sphere of behavioural economics and consumer understanding, Saad brings in a larger perspective beyond just advertising. He strongly advocates the philosophy of ‘helping businesses innovate’.
Speaking on his new role, Saad Khan, Vice President, Strategic Planning, FCB Ulka said, “Excited to be back in the business of advertising after consulting. It is like coming back to the alma mater. There is a lot of energy and fervour at FCB Ulka which is infectious, and this agency culture driven by Rohit Ohri and Suman Srivastava, will propel me to do work which is distinctive and brave and will help client businesses stand out and grow.”
