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Tag: Sa Re Ga Ma Pa

  • With an all-new brand film

    Zee set to launch new season of Sa Re Ga Ma Pa

    Zee TV’s singing reality show Sa Re Ga Ma Pa is all set to launch its latest season with a brand film that touches upon the season’s promise Nayi Aawaaz, Naya Andaaz.

    Mangesh Kulkarni
    Mangesh Kulkarni

    Said Mangesh Kulkarni, Chief Channel Officer, Zee TV: “As India’s longest-running singing reality show, Sa Re Ga Ma Pa has consistently reinvented itself, setting trends across the industry. This season, we’re infusing freshness by introducing a new set of mentors who have their finger on the nation’s musical pulse, alongside diverse voices and a contemporary vibe that resonates with our evolving audience. Our brand film beautifully captures the emotional connection people have with music, and we promise to celebrate those emotions with performances that touch hearts across India.”

    Kartik Mahadev
    Kartik Mahadev

    Added Kartik Mahadev, Chief Marketing Officer, Content SBU, Zee: “Earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their preferences and craft content that truly resonates. The upcoming season of Sa Re Ga Ma Pa is a reflection of this initiative, offering a refreshed experience with Nayi Aawaaz, Naya Andaaz—new voices will be shaped by new mentors whose music captures the full spectrum of emotions across India. With a fan-first mindset, we empowered our viewers to decide the best talent from over 50 audition videos posted on Sa Re Ga Ma Pa’s Instagram page. With our integrated marketing campaign creating even more digital touchpoints for engagement, we’re confident this season will connect deeply with our viewers.”

  • Maruti Suzuki partners with show

    Zee TV’s Sa Re Ga Ma Pa back with new season, sponsors

    By Our Staff

     

    Zee TV’s Sa Re Ga Ma Pa returns with new season, and sponors. The show has brought on board a line-up of 18 sponsors for its upcoming season. Some of the sponsors include Maruti Suzuki India Limited: Co-Title, Dabur India Limited: Co-Presenting & Associate Sponsor, Mondelez India Foods Limited: Co-Powered By, Hindustan Unilever Limited: Co-Title & Special Partner, Rajdhani Flour Mills: Special Partner, Procter & Gamble: Special Partner.

     

    Said Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee: “As the pioneer of music reality shows in India, Zee’s Sa Re Ga Ma Pa has become an iconic brand in itself and has been among the most-watched shows across India in its run of more than two decades. In the new season of Zee TV’s Sa Re Ga Ma Pa, we have added extra layers of uniqueness which stems from our profound expertise in creating content that resonates deeply with our audiences across India. With our hyper-local approach of scouting talents, the show has created a strong connection with our viewers as the top contestants face tough musical challenges to release their own original song on Zee Music Company. This provides the perfect opportunity to seamlessly integrate the brand communications of our sponsors led by our anchor, judges and the contestants. We are extremely delighted with the response from the brands and I whole-heartedly welcome all the 18 sponsors on board – who have continued the trust in our platform, as we embark into the festive season together. With our curated multimedia promotion plan, each sponsor will get phenomenal 360-degree exposure and innovative brand engagement opportunities in every phase of the show to bring out the brand’s core propositions effortlessly and leave a long-lasting impression among our viewers in this vibrant festive season. I am certain that this new season of Sa Re Ga Ma Pa will re-ignite the musical spark among millions of our viewers and generate immense value for our esteemed partners.”

     

    Added Aparna Bhosle, Business Head, Zee TV: “We are delighted to see an exceptional response from advertisers for our new season of Sa Re Ga Ma Pa. A combination of some remarkable fresh talent coupled with a revamped format has elevated our appeal with both the audience and brands alike. Our team is poised to bring you the OG voices of India who, basis their performance in the season, are already getting opportunities to record their original singles to be released by Zee Music Company. With so much excitement in store every episode, Sa Re Ga Ma Pa remains an unparalleled platform for brands to leave a lasting impact with audiences, given our extensive reach and dedicated viewership.”

     

    Said Shashank Srivastava , Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Ltd: “This marks the beginning of an interesting partnership between Maruti Suzuki Arena,  India’s  largest automotive channel and the iconic television show – Sa Re Ga Ma Pa. We believe in bringing the joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena brings this vision to reality with a modern, tech-enabled and youthful experience. Now, “Find Your Match” with our wide array of cars and network. Sa Re Ga Ma Pa shares a similar journey where talent meets opportunity. This collaboration elevates our brand positioning amongst the relevant audience. Hoping, together, we deliver a great season.”

     

  • The show will felicitate and honor the best singing talent from the country

    Big Ganga to launch its reality show ‘Sa Re Ga Ma Pa Rang Purvaiya’

    By A Correspondent

     

    The Sa Re Ga Ma Pa franchise needs no introduction to Indian television-watchers. Now Big Ganga is set to launch its own version of the singing reality show – Sa Re Ga Ma Pa Rang Purvaiya. The started airing over the weekend and will air on Saturdays and Sundays from 8 to 9 pm.

     

    The show’s promotion will be driven by a 360-degree marketing approach to reach out to the target markets through its various campaigns across TV, radio, on-ground and digital platforms.

     

    Speaking on the launch of the show, a channel spokesperson said: “Big Ganga’s innovative show formats have time and again leveled it as the No.1 regional GEC in Bihar, Jharkhand and Purvanchal. Our association with Zee will further amp up our show offerings through apt integrations between the biggest brand in Bihar and biggest singing reality show, Sa Re Ga Ma Pa Rang Purvaiya.  It will make for a perfect entertainment led time band for the viewers.”