MxMIndia

Tag: S Suresh

  • Reinforces its market leadership position with focus on ease of app ordering

    #DontCallJustInstall, says foodpanda

    By A Correspondent

     

    Foodpanda is all set to kick-start its latest ad series to turn the spotlight on mobile app ordering.The ad campaign has been conceptualised by Percept India. Produced by HOUSEFULL MOVIES and directed by SharatKatariya of Dum LagaKeHaisha fame, the TVC reflects the ease of ordering food with a few taps on one’s phone. Reinforcing the message of the ad film, the visuals rightly capture the tagline “Don’t Call,JustInstall”

     

    The six week long campaign has rolled out already and will span through radio ads, mall activations and corporate activation programs.

     

    The witty ads showcase the nightmarish the food ordering process can get via phone. Bad connections, wrong addresses, late deliveries and limited options are some problems that customers can combat while booking through the app. The ads further leverages its mascot- the Panda, playfully to add the required spunk.

     

    Saurabh Kochhar CEO(India) and CBO (Global), foodpanda said, “Our constant endeavor at foodpanda is to curb food ordering ruckus in India. Through the TVCs, we aim to capture the value additions that our services bring to the customer via our app. The availability of an app like ours, not only nicks down the cumbersome task of searching for phone numbers and ordering, but also provide the ease of choosing from a slew of options as per one’s taste and needs”.

     

    S. Suresh, Senior Vice President, Percept said “foodpanda wanted to reinforce itself as the go-to place for customers primarily for the diverse options they offer and for the convenience of ordering. To achieve the same, we have tried to create fun commercials through some everyday situations that all foodies will relate to. At a time when we rely on technology for everything, there’s no reason why we should resort to obsolete ways for ordering food.”

     

    Available on iOS, Windows phone and Android, the foodpanda mobile app promises convenience, speed and fuss-free food ordering and delivery. The new TVC urges customers to download the app now and satiate one’s hunger pangs in a jiffy.

     

  • Real estate developer from Chennai, X S Real has appointed Aegis Media's Vizeum India as its media AOR.

    Vizeum bags media duties of X S Real

    By A Correspondent

     

    Real estate developer from Chennai, X S Real has appointed Aegis Media’s Vizeum India as its media AOR. Vizeum India will handle X S Real’s media mandate to help them talk to their consumers in as captive a manner as possible.

     

    Having carved a niche for themselves with refreshing home ideas, the three brands of X S Real – xqsit, Vibe and Fairsquare – aim to meet unique requirements of home seekers. The flagship brand xqsit offers luxury thematic bungalow apartments while Vibe focuses on designing mid sized dwellings that are elegant yet vibrant. Fairsquare delivers compact little dreams for the first time home buyers.

     

    S Suresh, Chief Marketing Officer, X S Real said, “This is not one of the best times for our industry and we needed a partner who will understand our business and think on our behalf. With Vizeum, we found their thinking contemporary and their team passionate.”

     

    Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “We are thankful to the X S Real management for considering us worthy to partner them in realising their ambition.” This business, according to Mr Yesudas, will be handled out of Vizeum’s Chennai office.