MxMIndia

Tag: S Prasanna Rai

  • Film showcases how Glucovita Lemony Bolts helps build immunity

    Ogilvy creates ad campaign for Glucovita Bolts

    By Our Staff

    Wipro Consumer Care has launched Glucovita Bolts Vitamin C energy tablets with its new TVC campaign.

    Said S Prasanna Rai, Vice President, Marketing, Wipro Consumer Care & Lighting: “A child’s immunity is always a top priority for the mothers, especially with the rising risks of them being prone to different and new strains of viruses, germs and bacteria. In an environment where kids stand a higher risk to fall sick or lose stamina, ensuring that their immunity stays strong in an enjoyable form became critical for the brand. With this objective, we launched the Lemony Glucovita Bolts with Vitamin C that provides instant energy, boosts immunity with a refreshing taste that aims to end all her troubles.”

    Added Mukesh Kumar, Group Creative Director, Ogilvy South: “In today’s uncertain times, every mother wants to protect her child with various homemade immunity boosters but children being children, they always look for taste in everything they consume. The idea is to add taste to immunity with Glucovita Lemony Boltz. Our film showcases the challenges mothers face to feed their children with immunity led food or beverage and how refreshing Glucovita Lemony Bolts helps mother to put immunity into her children with some great taste.”

     

     

  • The film is conceptualised by Brand David

    #BeAyurvedaProtected, says Chandrika Ayurvedic Soap in new campaign

    By A Correspondent

     

    Chandrika, the Ayurvedic soap, has launched the #BeAyurvedaProtected campaign with an aim to highlight that Ayurveda and Chandrika “hold age-old solutions to many of today’s new age problems”.  The film is conceptualised by Brand David.

     

    Commenting on the new campaign, Mr. S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting, said: “Chandrika’s new Ayurveda Protection TV campaign has been developed keeping in mind that Ayurveda and Chandrika have trusted been trusted for generations. In the current scenario and information overload on how one needs to take care of themselves, it was important to remind consumers that the trusted and age-old solutions that are well-known secrets are packed with natural goodness. Handcrafted with twice the goodness of coconut oil and seven Ayurvedic herbs, Chandrika Ayurvedic soap has always remained and will provide the required Ayurvedic Protection.”

     

    Added Sharat Kuttikat, Group Creative Director, Brand David: “We are living in the middle of a pandemic, and every minute, we are introduced to a new solution to tackle health contingencies – thanks to social media. Every solution promises to be the best. In such a scenario, what information do you trust? We wanted to reassure people that the solution they should always trust is something that they’ve always known.  Chandrika has been their trusted Ayurvedic soap for generations. Using the device of a secret being shared, we brought to life a warm exchange between friends who are in different locations but have the same strong belief in Ayurveda, and therefore, Chandrika Ayurvedic Soap.”