MxMIndia

Tag: Ryusuke Fukushima

  • The PR mandate includes re-iterating and emphasizing Sony's business strengths and technology leadership

    Sony India appoints Avian Media to handle strategic communications

    By A Correspondent

     

    Avian Media has been awarded the PR mandate for Sony India. The development comes in the backdrop of a multi-agency pitch process held in New Delhi.

     

    It will be responsible for developing and managing strategic communications for the company. The PR mandate includes re-iterating and emphasizing Sony’s business strengths and technology leadership, as well as building online advocacy amongst the relevant stakeholders.

     

    Nitin Mantri

    Commenting on the new business win, Nitin Mantri, CEO, Avian Media said, “We have a diverse portfolio across industries and geographies. A new win in the space where our rich experience and expertise provides us a winning edge over competition will further augment and strengthen our position in the market. Working for a brand like Sony India is a great honor and it will amplify our capabilities with innovative planning and execution of successful campaigns for the brand.”

     

    Ryusuke Fukushima, Deputy General Manager Marketing Communications, Sony India said, “We look forward to work with Avian Media in successfully driving the strategic communications campaign in India.  We wanted a public relations partner which has a deep understanding of our sector and could support us strategically to meet our business goals.”

     

  • The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set

    Hakuhodo Percept unveils new campaign for Sony Bravia Triluminos TV

    By A Correspondent

     

    Hakuhodo Percept has created a new television commercial for SONY Bravia Triluminos HD LED TV.

     

    The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set. The unique treatment of TVC is in keeping with the brand philosophy “Be Moved” with the tone centering on the USP of the Triluminos Display and is aptly brought to life through an interplay of cricket, colour and emotions by involving children and placing them in a fantasy world filled with vibrant colours.

     

    The TVC is an everyday story about three young children who are ridiculed by the big boys playing cricket in the field. And what transpires when these children discover their own spectacular field of colours- how they feel the magic when they land in the world of colours.

     

    Elvis Sequeira

    Speaking on the campaign Elvis Sequeira, COO, Hakuhodo Percept, said, “With the SONY Bravia Triluminos HD LED TV it was a unique opportunity to take the true-to-life colour experience to a new level. In fact, its innovative technology makes for extremely stunning and colourful visuals.”

     

    Commenting on the new campaign, Ryusuke Fukushima, Head Marketing Communication, Sony India, said, “We wanted to highlight the incredible colours that mark our New Triluminos technology. These colours can enrich the complete cricket viewing experience manifold. At the time of World Cup, this was the center of our communication and the TVC has conveyed it effectively”