MxMIndia

Tag: Ryan Fernandes

  • The 360-degree campaign will be amplified across TV, print, outdoor, digital, radio

    Pantaloons unveils Doston Wali Diwali ad campaign

    By A Correspondent

     

    Pantaloons has geared up to celebrate the festival of lights with the Doston Wali Diwali campaign.

     

    Talking about the new campaign, Ryan Fernandes, Head of Marketing & E-Commerce, Pantaloons, said: “Diwali is one of the most important festivals across the country and it is the perfect occasion for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. Diwali is an occasion when a lot people buy new clothes and as a fashion retail brand, it is important for us to strengthen our connection with consumers at this time. Our campaign Doston Wali Diwali re-enforces the celebratory mood and festive fervour as we present our rich ethnic collection that showcases the vibrant colours of Diwali. We are grateful to our consumers for the phenomenal response that we have received so far and we will continue to work towards creating enriching experiences that bring us closer to our consumers.

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “This Diwali we decided to celebrate the lives of doston wali family. The story beautifully brings alive the brands promise of partnering and styling the moments of change in the lives of our consumers.”

  • The campaign captures the spirit of its consumers who wish to make every moment of their life stylish

    Pantaloons unveils latest summer campaign, ‘Holiday in Style’

    By A Correspondent

     

    Pantaloons has unveiled its new campaign, ‘Holiday in Style’ for this summer.

     

    Talking about the new campaign created by Ogilvy, Ryan Fernandes, Vice President, Marketing and E-Commerce, Pantaloons – Aditya Birla Fashion and Retail Limited said: “Planning a holiday is hugely exciting. This holiday season, Pantaloons launched a new campaign ‘Holiday in Style’ to enable its consumers to travel in style. The campaign resonates with the consumers’ need for stylish clothes which helps them always be social media ready. Our endeavour is to strengthen our connect with millennials, and be a part of their moment of style journey.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Life is a series of big or small changes and every change opens up new possibilities. Pantaloons believes that a consumer should be able to own and celebrate these moments of change. This holiday season we wanted to encourage millennials to style their change. We chose to bring this alive on TV by showcasing an endearing story of a girl on a solo trip and how she is never really alone.”