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Tag: Ruth Stubbs

  • 88 per cent of marketers will make trust in their brand a priority for 2019, notes the iProspect annual whitepaper

    Searching for Trust in Digiland

     

    By A Correspondent

    Dentsu Agency Network arm  iProspect has released its fourth annual whitepaper, 2019 Future Focus: Searching for Trust, built to help marketers navigate and master the notions of truth and authenticity in the hyper-sensitive global media landscape today. The report predicts that those businesses grounded in credibility, relevance and reliability across all their marketing channels will see trust at the very foundation for their success in the digital economy.

    Here’s the Executive Summary of the Report:

    The digital economy has brought new opportunity for development and innovation in every business sector. While the majority is “good innovation”, we continue to see a significant gap at a societal level, driven by a continued disparity in access to technology based on socio-economic factors. In today’s hyper-sensitive media landscape, how should brands and publishers navigate the notion of truth and authenticity? If we are to derive one truth from the digital economy it is this: trust is not an issue, it is the issue.

    The fourth annual edition of iProspect’s Future Focus explores how the consumer experience and the intricacies of personalisation influence the role of convenience in commerce. Brands that are built on credibility, relevance, and reliability will see trust as the very foundation for their success in the digital economy.

     Global Marketers move Trust to the Forefront in 2019.

    The 2018 iProspect Global Client Survey, comprised of interviews of more than 300 global marketers and brand leaders, including CMOs and marketers of FTSE 100 and Fortune 500 companies, found that 88% of marketers are responding to these polarised times, making trust in their brand a priority for 2019.

    • 76% say trust is important to keep consumers buying their brand
    • 47% define trust as brand loyalty and 47% define trust as consumers being ambassadors
    • 62% don’t have a proactive role in approaching online reviews, although they think reviews represent the greatest risk to consumer trust
    • 88% say trust is a priority in 2019
    • 62% say the quality of their purchase experience and after-sales service will be a priority for 2019
    • 69% think the rise of digital assistants represents an opportunity to become closer and develop stronger relationships with consumers
    • 83% don’t believe brands will dominate over convenient experiences in the future

    The report also includes exclusive interviews with global leaders from businesses such as The New York Times Company, IBM, Microsoft, Hilton, The Economist, Rachel Zoe, Inc., and AccorHotels.

    Feedback shows that trust is at the forefront globally with 88 per cent of marketers making trust in their brand a priority in 2019. Marketers see gaining consumer trust as vital to business growth with 76 per cent stating that trust is important to keep consumers buying their brand.  Digital will play a clear role in this with 34 per cent stating that Voice Search is their priority emerging marketing channel in 2019, and a further 60 per cent believing that the rise of AI will increase consumer trust as it allows for more relevant and personal experiences.

    Said Ruth Stubbs, Global President, iProspect: “As businesses continue to transform in the digital economy, successful brands will be differentiated through their ability to establish unique relationships with their most valuable customers, ensuring time is well spent and value is equitably exchanged. As technology further blurs the line between information and value exchange, consumer trust is paramount.”

    Added Rubeena Singh, CEO, iProspect India: “In our latest edition of iProspect’s Future Focus, we examine how commerce is influenced by consumer experience and the ramification of personalisation. In our view, brands that focus on credibility, relevance, and reliability will be successful in establishing trust with consumers. Trust, we believe, is the foundation for successful brands in the digital economy.”

     

     

  • Global business performance agency focuses on innovation and transformation with appointment

    iProspect names Rohan Philips as Global Chief Product Officer

    By A Correspondent

     

    Rohan Philips

    iProspect has announced the appointment of Rohan Philips as Global Chief Product Officer. In his new role, Philips will direct and oversee iProspect’s roadmap for central product development, adoption and commercialisation across its 52 markets. He will report to Global President, Ruth Stubbs, and will be based in Singapore.

     

     

     

    Ruth Stubbs

    Said Ruth Stubbs, Global President, iProspect:“Our ambition is to drive business performance for our clients. This requires a mindset that is inspired by the future, delivered today, and Rohan fully encapsulates this.  A dynamic approach to the development and evolution of our global product set is a vital component in our ability to engage audiences across all platforms and connect brands to consumers. As a business, we must become more sensitive to the challenges clients are facing. With Rohan’s hire, we have now finalised a recalibrated leadership team – specifically designed to address delivering these capabilities for our organisation, Dentsu Aegis Network and the clients that we serve.”

     

    Philips joins iProspect from GroupM, where he served as Vice President at [m]Platform and Xaxis.

     

  • Ruth Stubbs, CEO of iProspect Asia Pacific, will be running the initiative with an extended leadership team

    Dentsu Aegis teams up with Dentsu Ventures and iProspect to mentor and fund start-ups set up by women

    By A Correspondent

     

    As part of One@DentsuAegis, a programme developed to support diversity and innovation across the business, Dentsu Aegis Network has formalised an initiative to mentor, develop and help fund female start-ups in South and Southeast Asia. Partnering with other female led diversity initiatives such as Female Founders, Women Unlimited and She Means Business, Dentsu Aegis Network will run a three-part program launching in August 2016.

     

    Ruth Stubbs, CEO of iProspect Asia Pacific, will be running the initiative with an extended leadership team from across Dentsu Aegis Network and strategic business partners which include clients and other third parties. A blueprint has been developed to recruit, mentor and fund female founded start-ups that display `innovation, diversity, social sustainability and tech leadership’ at their core.

     

    In partnership with some of the leading institutions, foundations and associations focused on the empowerment and promotion of female leadership in both start-ups and across the industry, the programme will culminate with an opportunity for successful candidates to pitch their business for secondary funding, often the hardest to land, through Dentsu Ventures.

     

    “We believe this initiative will allow Dentsu Aegis Network to lead the industry towards a more socially conscious approach to the onset of the digital economy, especially highlighting the role women and emerging markets are set to play. Digital convergence and an emerging generation of female entrepreneurs are changing the shape of traditional business as we know it. Understanding these women, their motivations and how we can help them is critical to the success of us all,” said Ruth Stubbs CEO iProspect Asia Pacific.

     

    “This initiative will facilitate a working partnership with our clients, the investment community and our industry at large. It will support female founders of start-ups by providing access to tools and connections, skills to develop commercial infrastructure, training to scale platforms and mentorship to hone softer skills – allowing them to thrive as businesses and continue innovate,” Nick Waters CEO Dentsu Aegis Network Asia Pacific added.