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Tag: Russell Barrett

  • To help deliver disruptive brand experience solutions for its clients

    TBWA\India appointed Russell Barrett as CCEO

    By Our Staff

     

    Russell Barrett
    Russell Barrett

    TBWA\India has appointed Russell Barrett to the newly created position of chief creative experience officer, a further nod to the agency’s commitment to delivering disruptive brand experience solutions for its clients.

     

    Previously at BBH India, Barrett brings close to 27 years of experience creating some of the markets most impactful work for brands like Abbott, Google Chrome, Red Bull, Audi, Skoda, Uber, Mahindra Racing, Marico, UNIQLO and Johnny Walker to name a few.

     

    Barrett will be charged with setting the creative vision and delivering TBWA\India’s total brand experience approach to the agency’s portfolio of clients. Barrett will work closely with the key management team in India and the global creative leadership to drive the global ambition for TBWA’s creative product.

     

    Said Govind Pandey, chief executive officer: “There is a need to deliver modern brand experiences to our clients, and I’m confident Russell will elevate our disruptive creative thinking that our environment and our clients demand. His depth of experience and varied skill set will sharpen our creative thinking and deliver ongoing value across the entire brand experience for our clients.”

     

  • Himanshu Saxena appointed COO & MD

    Russell Barrett bids adieu to BBH India

    By Our Staff

     

    BBH India, a Publicis Groupe agency, bids adieu to Russell Barrett, CEO and CCO BBH India, who will be moving on from the agency to pursue other opportunities. Himanshu Saxena Chief Operating Officer (COO) & MD, BBH India will helm the agency’s leadership team.

     

    Barrett has been with BBH for 12 years and has been instrumental in making BBH India one of the most sought-after creative agencies, winning several accolades including Cannes Lions, One Show Pencils, Andy’s, Spikes, D&ADs and London Internationals.

     

    Speaking about the announcement Dheeraj Sinha, CEO Leo Burnett, South Asia & Chairman BBH India said: “We would like to thank Russell for his invaluable contribution towards making BBH India the powerhouse it is today. He has laid down a very strong creative foundation and has been a fantastic partner to me in the time we’ve worked together. I wish him all the very best. We are fortunate that we have a stellar team of business, creative and strategy leaders at BBH who continue to run our businesses, relentlessly chasing growth and living up to the black sheep creative reputation. We are in the process of finalizing the new creative leadership at BBH India and will be making our announcement soon.”

     

  • Kamath will work on strategic initiatives for Publicis Groupe

    Subhash Kamath moves to advisory role. Dheeraj Sinha will also be Chairman of BBH, Russell Barrett is CEO & CCO

    By Our Staff

     

    Publicis Groupe India announced that it has appointed Dheeraj Sinha as the Chairman of BBH India in addition to his existing mandate as CEO & CSO, Leo Burnett, South Asia. Partnering Sinha will be Russell Barrett, as CEO & Chief Creative officer, BBH India. Subhash Kamath moves into an advisory role for the group on other strategic initiatives.

     

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “I would like to thank Subhash for his leadership and contributions on BBH. Today BBH India is synonymous with truly world-class advertising. With Russell as CEO and CCO of BBH India and Dheeraj taking additional charge as Chairman, BBH India, we will further accelerate the agency’s spectrum of capabilities and creative product to deliver unmatched value to clients. Dheeraj comes with an impeccable track-record on growth, and this is also a testament of the strong leadership talent we have”

     

    Added Kamath: “It’s been a fantastic journey of 13 years, having founded this agency from scratch in India. It’s an agency built on a very strong people’s culture with creative excellence & strategic thinking at its very core. But I’ve been doing this for a very long time and as I enter the twilight of my 35-year career in advertising, I believe it’s time to hand over the baton to the next generation of leadership as I transition into an advisory role for Publicis Groupe. I’ve known Dheeraj for many years, and I know his passion for strategy & creativity. Along with Russell and Sanjay and many of the talented ‘black sheep’ in the organisation, I know I’ll be leaving BBH in very safe hands.”

     

    Said Sinha: “BBH is a dream brand amongst creative agencies. The brand has always believed in great work powered by sharp thinking. I have been a great admirer of its philosophy and the work that BBH has done globally. I am very excited with this opportunity. We have some great work, clients, and teams at BBH. Our goal will be to be one of the topmost agencies in the BBH network globally, creating work for our clients that brings them growth and glory.”

     

    Added Barrett: “BBH is an amazing brand, and this is an exciting new chapter in the exceptional story that has been scripted so far. I’ve enjoyed an enriching partnership with Subhash, Sanjay and Arvind, as we’ve done some proper black sheep work together. I now look forward to partnering with Dheeraj, who I’ve worked with before, and I can say from experience, that he brings a lot of energy and dynamism to every interaction and piece of work he touches.”

     

  • To manage the integrated creative duties for newly launched ProClean

    Publicis and Godrej enter partnership again

    By Our Staff

     

    Publicis India has won the mandate for Godrej Consumer Products Ltd (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly launched range of floor, toilet and bathroom cleaners. The account will be managed out of the agency’s Mumbai office.

     

    Somasree Bose
    Somasree Bose

    Said Somasree Bose, Category Head, VP Marketing, Godrej Consumer Products Ltd.: “In an intensely contested pitch, Publicis Worldwide stood out with their strategy, creative approach and enthusiasm for the brand. Godrej ProClean aims to cater to the rising demand for home hygiene products and earn its fair share in the industry. The team at Publicis understood our goals and their outlook was in sync with our thought process. Their performance across other brands made our decision much easier. We look forward to working together and fulfilling our vision of making Godrej ProClean a leading player in the market.”

     

    Subhash Kamath
    Subhash Kamath

    Added Subhash Kamath, CEO, Publicis Worldwide & BBH, India: “It was a very interesting challenge in an increasingly relevant and growing category: home hygiene. It needed a fine blend of strategy and creativity across platforms, in an integrated solution. We’re thrilled to be chosen as their partner by Godrej and our mandate is across mainline and digital thinking. We look forward to creating some insightful work going forward.”

     

    Russell Barrett
    Russell Barrett

    Sharing his views on the win, Russell Barrett, CEO & CCO, Publicis Worldwide & BBH, India said: “When a product or a venture is born out of a real and specific consumer need, the job of any creative agency needs to be that much more relevant. We were genuinely excited to work on a brand like Godrej ProClean for exactly that reason. Sharp, compelling, engaging advertising that speaks across platforms and media to the audience is the need of the hour. We look forward to creating some category defining work along with our brilliant client partners at Godrej.”

     

    Suraj Pombra
    Suraj Pombra

    Highlighting the communication objective for the brand, Suraj Pombra, Executive Director, Publicis Worldwide India said: “This is a special win for us. Godrej ProClean is a brand born in and of the pandemic – and it feels special to be chosen to co-nurture it. As an integrated mandate, it allows us to bring the full might of our thinking into play across platforms, so it’s special for that reason as well. Publicis & Godrej have had successful partnerships before, so this is also special as a homecoming of sorts. As we welcome Godrej ProClean into our fold, we look forward to this being the start of a long term partnership built on growth and success.”

     

  • Indigo to continue focus on building digital business transformation solutions

    Indigo is now part of Publicis WW

    By Our Staff

     

    Publicis Groupe has announced the integration of Indigo Consulting’s digital marketing teams with Publicis Worldwide, thereby creating a strong 300-member agency capable of providing the entire suite of brand building communication services from strategy to creative across mainline, digital and social, with data at the centre. Rajesh Ghatge (CEO) and Jose Leon (COO) will continue to helm the organisation.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, Group CEO, South Asia: “This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic & creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the centre of our solutions approach.”

     

    Subhash Kamath
    Subhash Kamath

    Added Subhash Kamath, CEO, BBH & Publicis Worldwide: “I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and a more seamless brand custodianship. It’s a transformative move.”

     

    Russell Barrett
    Russell Barrett

    Said Russell Barrett, CEO & Chief Creative Officer, BBH & Publicis Worldwide, “We need to be absolutely modern and future-facing when it comes to the creative work we produce and digital has to be at the heart of it. I don’t see traditional and digital work needing separate thinking. I want our creative leaders to be able to think across all platforms in answering a brand’s needs. By the coming together of these two teams, it’s a potent force of talent.”

     

    Rajesh Ghatge
    Rajesh Ghatge

    Added Ghatge: “The tremendous traction that we have got for our digital business transformation and technology practice in the last year has propelled our plan to invest disproportionately to scale this practice. We are making a choice to focus (back) on our DNA. The top ranked digital marketing practice that we had built over the last few years, hence forth being housed in PWW will continue to deliver impactful cross-platform digital marketing solutions for the composite client roster. It is a win– win for our transitioning team, PWW, and our clients.”

     

     

  • Its agency PWW-BBH India has conceptualised a campaign

    Taco Bell new campaign

    By A Correspondent

     

    Taco Bell, the Mexican-inspired restaurant brand, has announced the launch of its new Best Of Bell menu, which offers Taco Bell’s signature menu items at attractive prices. And to launch it, its agency PWW-BBH India has conceptualised a campaign.

     

    Said Russell Barrett, CCO & CEO, PWW-BBH India: “Taco Bell is one of the most exciting brands to work on in the world and has a rich history of making disruptive moves in the market and disruptive advertising too. We needed to land the unbelievable value that the #BestofBell carries and we needed to do it with the Taco Bell wink. It was quite a challenge to make this film happen with the current constraints, but a brilliant team led by Nivedita Agashe in creative and Chetan Mane in account management, along with the director Siva made it possible.”

     

     

  • Opens up school curriculum learning through virtual classes on Paathshala Funwala app

    Nihar Shanti Amla provides free access to education to rural students

    By A Correspondent

     

    Nihar Shanti Pathshala Funwala has announced ‘Padhai Par Lockdown Nahi’- an initiative that ensures students can keep learning English even at home through the ‘Phone Uthao India ko Padhao’ programme that was launched last year. Free virtual classes are available for the next two months for grades 6-10 through the Paathshala Funwala app on Google Playstore.

     

    Commenting on these initiatives, Koshy George, Chief Marketing Officer, Marico Limited said: “Nihar Shanti Amla has always believed that education is the foundation of nation’s growth. COVID-19 pandemic has posed serious challenges to continuity of learning. We understand this and to ensure that learning doesn’t stop even during the lockdown, we have launched Padhai Par Lockdown Nahi campaign. This programme gives an opportunity to urban adults sitting at home to teach spoken English to a rural child who can access it anytime, anywhere through a simple, convenient phone based intervention. In addition, the partnership with AAS Vidyalaya helps make all other subjects available free on our app for 2 months. It covers 6th-10th grade curriculum designed as per CBSE, UP State Board and NOIS board. Together we all can make a difference to these children’s lives and strive towards building a confident, educated young India.”

     

    Added Russell Barrett, CCO & Managing Partner, BBH India: “Nihar Shanti Amla has been built on the promise of Look good, Do good. And for years now the brand has dedicated itself to doing good by educating India’s underprivileged children through various on- ground and digital initiatives. During these exceptional times, exceptional brands reinforce their worth by their actions and Nihar Shanti Amla has dedicated itself to ensuring there is no lockdown on learning. We’ve used technology to give children in the remote interiors of India the same privileges that our own children enjoy during this time through the Phone Uthao India Ko Padhao programme. We’re so proud to partner Marico in this initiative and to ensure the next generation of India doesn’t stop their onward march to a better future.”

     

     

  • BookMyShow has also released a humorous film on the plethora of discount and promotion led advertisements

    BookMyShow unveils digital film on eve of Independence Day

    By A Correspondent

     

    This Independence Day, BookMyShow has partnered with the Akshay Kumar-starrer ‘Gold’. BookMyShow has also released a humorous film on the plethora of discount and promotion-led advertisements that usually release around Independence Day.

     

    Said Marzdi Kalianiwala, SVP – Marketing and Business Intelligence at BookMyShow: “Consumers are usually flooded with offer advertisements during holidays and the festive season, and we thought to have a light-hearted take on the situation with our latest film. Even in the case of our past films, the objective was always to be highly relevant and get inspired directly from conversations that take place all around. We hope the audiences will love the subtle use of humour in this particular digital film.”

     

    Added Russell Barrett, Chief Creative Officer & Managing Partner, BBH: “Go to where the people are. It’s that simple. With our advertising for BookMyShow, we’ve been able to tap into conversations that people are interested in rather than force a completely new conversation on the audience. Gold is a brilliant film about India’s first gold medal as a free country at the Olympics. The movie releases close to Independence Day, when the airwaves and newspapers will be filled with “Freedom Sales” and brands exhorting us to “Stand” for something. We just felt it was a great opportunity to capitalise on and we hope the audience enjoys the ad enough to go book a ticket on Book My Show.”

     

     

  • The film has been directed by popular ad film director, DoP & special FX expert Nick Sawyer

    BBH unveils new brand campaign for Behrouz Biryani

    By A Correspondent

     

    Behrouz Biryani has launched its first ad campaign in India. Crafted by BBH India, the film traces the gastronomical journey tracing the origins of biryani. This is the brand’s first integrated campaign extending across digital, print, outdoor and radio.

     

    The film has been directed by popular ad film director, DoP & special FX expert Nick Sawyer best known for his work on international food brands.

     

    Said Sagar Kochhar, Group CMO, FFSPL:”We are extremely delighted to launch our first ad campaign and this is an important milestone in our journey towards being the ‘Royal’ Biryani of the country. This film pivots around the brand story that we created since our inception, a 2000 year old recipe from the lost Persian kingdom of Behrouz, where wars were fought to win this recipe. Being a digital only premium brand with no physical/dine in presence, the campaign is targeted to create brand awareness highlighting its alluring Persian brand persona and a recipe worth indulging when you think of not just ordering a biryani, but actually experiencing finesse. ”

     

    Added Russell Barrett, CCO & Managing Partner, BBH:“To begin with, working on Behrouz has been great. We’ve quite willingly done a lot of research on biryanis. A lot of research. The idea of an origin story for something as ubiquitous as biryani is a story waiting to be told. The film is beautifully crafted and besides taking you on a fantastic journey through time, it makes you want to order a biryani; an impulse which you should absolutely give in to when it comes to Behrouz.”

     

     

  • The film titled ‘Sneaking Out’ is conceptualised and created by BBH India

    DPA unveils second film celebrating relationships

    By A Correspondent

     

    The Diamond Producers Association (DPA), an international alliance of the world’s leading diamond mining companies, launched its second film as a part of their integrated marketing campaign ‘Real is Rare. Real is a Diamond’ in India. The film titled ‘Sneaking Out’ is conceptualised and created by BBH India, with the intention of celebrating the rare moments among couples with a diamond.

     

    Extensive research conducted by The Diamond Producer’s Association in partnership with BBH highlighted, that couples believe there are moments of bonding (apart from anniversaries and birthdays) which actually form the foundation of their relationship. However, these moments, unique and rare to each couple, go unrecognized in the journey of a relationship. Inspired by these real stories, the campaign has recreated such moments of intimacy which couples can relate to and recognise as milestones.

     

    Sharing her thoughts on the launch, Richa Singh, Managing Director – India, Diamond Producers Association, said: “In India, the ‘Real is Rare. Real is a Diamond.’ campaign shares a deep rooted thought of love built through rare instances in the minds of consumers. There are lot of defining moments that make this journey unique and precious and we wanted diamonds to symbolize the successful transformation of the partnership by making them equals. The second TVC brings to light another real life example of such a moment.”

     

    Commenting on the experience of creating the campaign film, Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added: “In many cases, especially with arranged marriages, couples first get married and sometime after, actually fall in love. We’ve tried to recreate an intimate moment in the lives of such a couple. A moment of epiphany when they realise that what they have is special, rare and authentic. No jewellery boxes being whipped out, no jaws dropping, none of the clichés of the category. In its place we wanted to create genuine, honest stories of self- discovery and the role a diamond plays to mark such a relationship.”

     

     

  • Hair & Care Fruit Oils caters to the modern, young woman between the age group of 18-30 years

    Marico unveils new campaign for new Hair & Care range

    By A Correspondent

     

    Marico’s hair nourishment brand Hair & Care has launched a new campaign for its fruit hair oils. With this campaign, the brand aims to reignite a feeling of exhilaration and excitement towards hair oiling amongst its youthful consumers.Starring Hair & Care’s ambassador, Shraddha Kapoor, the ad has been conceptualised and executed by BBH India.

     

    Commenting on the new campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “The new Hair & Care fruit oils address the hair nourishment needs of its young contemporary consumers. It redefines the traditional source codes of nourishment and introduces the much needed stimulating oiling experience amongst today’s youth. The campaign is built to disrupt the category by presenting this product innovation, not through a narrative but by demonstrating the visual delight of its ingredients and hair that is full of energy.”

     

    The new launch, driven by a 360-degree campaign, focuses on key markets of the Hindi-speaking belt. In addition to the TVC, it is being promoted through high impact outdoor and print campaign, an engaging digital campaign and cinema branding, amongst others.

     

    Added Russell Barrett, CCO & Managing Director BBH India: “It’s always wonderful when you’re doing advertising for a product with a genuine, clear and palpable difference. Hair & Care Fruit Oils is a first of its kind hair oil for a younger audience and hence our advertising had to reflect that. What excited us was the innovation of the product, so, we wondered what if we could have people feel the energy and goodness of fruit rather than merely present a logical argument for it. And our partners at Marico said, why not!”

     

  • The agency has named Shreekant Srinivasan as General Manager, Vasudha Misra as Executive Creative Director and Ankit Singh as Strategy Director to lead theDelhi office

    BBH India sets up office in Delhi

    By A Correspondent

     

    The BBH network in India has announced the launch of its new office in Delhi. The agency’s first office in India had launched in 2008.

     

    The agency has named Shreekant Srinivasan as General Manager, Vasudha Misra as Executive Creative Director and Ankit Singh as Strategy Director to lead theDelhi office.  Both the Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi-based clients easy access to the full BBH offer.

     

    Said Neil Munn, BBH Global CEO:  The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead.” Added SubhashKamath, CEO & Managing Partner, BBH India: “Delhi has become a very important market for our industry. Given the recent growth and success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent and experience, but above all, integrity and honesty. I’m looking forward to working closely with them to establish the Blacksheep in this market.”

     

    Said Russell Barrett Chief Creative Officer & Managing Partner BBH India said: “Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.” BBH has clients like real estate portal Makaan.com and Philips in Delhi with several new business projects in progress, notes a communiqué.