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Tag: Rushabh Gandhi

  • The film is a humorous take on life after death and how the protagonist makes sure he protects his family’s future

    Sony LIV crafts a short film in association with IndiaFirst Life Insurance

    By A Correspondent

     

    Sony LIV has crafted a new short film for India First Life Insurance. The promotional film titled ‘Tera Mera Pyaar Amar’ is said to be a humorous take on life after death and how the protagonist makes sure he protects his family’s future in his absence.

     

    Said Uday Sodhi, EVP and Head-Digital Business, Sony Pictures Networks (SPN): “At SonyLIV we strive to tell compelling stories that mirror society’s trends. We are very happy to partner with IndiaFirst Life Insurance and help them take their brand message to the masses. We are humbled that brands believe in us and we will continue to create content which will resonate with the new age digital consumer.”

     

    Added Rushabh Gandhi, Director- Sales & Marketing, IndiaFirst Life Insurance: “The exponential growth of digital media has changed the way our audience consumes content. Earlier the shelf life of short films was limited to tele-films and film festivals but now smartphones and apps have revolutionised our lives, giving us access to a plethora of content on-the-go. Players like SonyLIV, create path-breaking content that helps reach a wider target audience and we are delighted to be associated with this interesting short film – Tera Mera Pyar Amar. This association is close to our heart as the storyline is in-line with IndiaFirst Life brand messaging.”

     

     

  • Aims to spread awareness about Life Insurance as a tool to provide adequately for certainties and life goals

    Because life is full of certainties, says IndiaFirst Life

    By A Correspondent

     

    IndiaFirst Life Insurance, a joint venture between the Bank of Baroda, Andhra Bank and Legal and General, UK, has an advertising campaign titled, “Because Life is Full of Certainties”.

     

    Said Rushabh Gandhi, Director, Sales and Marketing, IndiaFirst Life Insurance: “It was imperative for us to get our brand positioning aligned to our customers first philosophy. From here stemmed the idea of ‘Because Life is Full of Certainties’, a proposition born out of the understanding that life isn’t full of accidents waiting to happen. In fact, it is full of certainties like getting married, having children, getting them married and retiring. So instead of worrying about things that most likely won’t happen, why not prepare for those that certainly will.”

     

    Added Prakash Nair, Executive Vice President, Ogilvy & Mather: “One of the biggest barrier to insurance in India is the Superman Syndrome- the “I don’t need it. Nothing will happen to me” attitude. And the best way to convince these folks is straight talk – no jargon and no emotional overdose! The best way to get them to sit up and take a second look at us would be to tell them what will happen versus what could, maybe, happen. Thus was born the thought ‘Life is full of certainties’. It’s a simple and refreshing view of life insurance, one that will create a distinct identity for the brand”.