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Tag: Rural Marketing Association of India

  • The awards were instituted way back in the year 2006 and this was the 11th edition of the awards

    RMAI hold 11th edition of Flame Awards

    By A Correspondent

     

    Rural Marketing Association of India (RMAI), the not-for-profit industry body devoted to furthering the cause of rural marketing in Asia, announced the winners for RMAI’s Flame Awards Asia 2020 at a ceremony held virtually.

     

    The awards were instituted way back in the year 2006 and this was the 11th edition of the awards. RMAI had received just 50 nominations in the first edition and over the years we have improved our credibility and quality, making a reach to 300+ nominations. However, owing to Covid, the numbers were comparatively less.

     

    This edition’s jury was chaired by Mr. S Sivakumar, Group Head – Agri. & IT Businesses, ITC Limited. The Jury comprised business leaders, brand custodians, marketers, media/advertising professionals, and domain experts in rural marketing. The entries were officially tabulated by Ernst & Young (EY).

     

    Said Biswabaran Chakrabarti, President, RMAI: “The current situation has taught us how to keep continuity in this new normal. Flame Award Asia, went into a virtual platform on its 11th edition. No compromise on the vigour of its evaluation process, no compromise on our quality checks, it is only re-imagined and re-invented. I am extremely happy to share that there was no short of enthusiasm from the participating organisations and our jury team has analysed each and every entry in minute details. My best wishes to all the winners”.

     

    Added jury chair S Sivakumar, Group Head – Agri. & IT Businesses, ITC Limited: “In today’s new normal, everyone has figured new ways of doing things, so has RMAI. The 2020 edition of Flame Awards came to you in a new hybrid format, in an attempt to deliver the same exhilarating experience in celebrating excellence in rural marketing. In fact, the virtual component enabled the jury to collaborate across cities without any limitations”,

     

    At the 11th edition, Impact Communications bagged the maximum metals including 13 Golds & 5 Silvers, while The Brand Brewery won 5 Golds & 6 Silver metals in different categories.

     

    Highlighting the execution of the event Dr Anup Kalra, Vice President – Rural Marketing Association of India & Director, Ayurvet Limited said: “This edition of the event is special as for the first time we went on virtual platform. The team thought to execute it with puppetry theme and it came out really well, which was also appreciated by the participants.”

     

     

  • At the 15th AGM, Rural Marketing Association of India (RMAI) has appointed Biswabaran Chakrabarti as its next president

    RMAI elects a new leadership team

    By A Correspondent

     

    Biswabaran Chakrabarti

    The Rural Marketing Association of India (RMAI) conducted its 15th Annual General Meeting on September 25 where Biswabaran Chakrabarti, was re-elected as the President of RMAI for the second consecutive term. Said Chakrabarti: “I thank our members for finding me suitable for this position. I thank the leadership team and all members for keeping the association active during these trying times. Way forward, my core objective for the association would be to keep us relevant for the diverse sectors that our member organisations represent, and many others too. Let RMAI add value to the way of working of the many business sectors, working in and working for the rural domain of our country.”

     

    The newly elected committee of RMAI, headed by Chakrabarti as President shall include Dr Anup Kalra from Ayurvet Ltd as Vice President; Veerendra Jamdade from Vritti Solutions Ltd as Treasurer and Himanshu Shah from SOI Live Marketing as General Secretary for the term.

     

    The Executive Committee includes Nidhi Singh, COO, Impact Communications; Kadambari Lokhande, COO, Rural Relations; Venkatram Vasantavada, MD and CEO, SeedWorks International; Amit Rangra, Executive Business Director & VP, Wunderman Thompson; Khurram Askari, Managing Director, Insight Outreach Pvt Ltd; Sandip Bansal, Chief Client & Field Officer, Dialogue Factory (GroupM Media); Sunny Vohra, CEO, Anugrah Madison; Varun Agarwal, Head Retail Marketing – GWI, Tata Steel Ltd; Sanjay Pragat, Director, Vision Force; Deepak Mittal, CEO, Mittal & Associates; Dr. D. Ravinath, Professor – Marketing, Vignana Jyothi Institute of Management; Kiran Zende, Director, Yadnya Brandscapes Pvt. Ltd  and Rahul Nayyar, Executive Director, R S Infomedia And Films.

     

    Chakrabarti requested the nominated National Advisory Council of RMAI to continue their active support.  This council includes Sanjay Kaul, Founder & CEO, Impact Communications as Chairperson; Raj Kumar Jha, Director, Rural Campus; Sanjay Panigrahi, Former Chief Customer Officer, Pidilite Industries; Pradeep Lokhande, Founder, Rural Relations and Puneet Vidyarthi, Director of Sales & Marketing, CNH Industrial.

     

     

  • This win is the largest for any Nepali agency in the international forum

    Nepal ‘Outreach’ maxes at Flame Awards Asia 2017

    By A Correspondent

    Kathmandu-based Outreach Group has won big at Flame Awards Asia 2017 held in New Delhi recently. The agency won the accolade from amongst international entrants competing with best works in South Asia Category. It won four Golds, three Silvers and two Bronze awards on behalf of campaigns done for different brands in the year 2016. This win is the largest for any Nepali agency in an international forum, notes a communique.

    The Flame Awards are presented by the Rural Marketing Association of India (RMAI). Ujjwal Shakya, who is Managing Director of Lemon, a full-service agency specialising in activation, BTL and rural marketing and part of the Outreach group, was felicitated with the Flame Leadership Awards 2017 for his work to assist the reach of brands to the last mile in rural areas for business growth.

  • Over 300 business leaders, corporates, GOI & leading rural marketing agency representatives attended the presentation ceremony

    RMAI Flame Awards rewards winners across Asia

    By A Correspondent

     

    Rural Marketing Association of India (RMAI) announced the winners of the 7th edition of Flame Awards Asia and Flame Leadership Awards 2016, during a gala evening held at Taj Vivanta, New Delhi recently. RMAI Flame awards recognize campaigns targeted at rural India. Over 300 business leaders, corporates, GOI & leading rural marketing agency representatives attended the presentation ceremony.

     

    With six Gold awards, Vritti Solutions were the recipients of maximum gold awards, followed by four by PHD Media and three by JWT.

     

    Vritti Media’s spokesman Rajesh Radhakrishnan said, “This is an important milestone which we have achieved with the help and trust of our clients. RMAI Flame awards recognize campaigns targeted at Rural India and I am proud to say that we got most of the Gold’s for our work.”

     

    RMAI also felicitated Business leaders, industry professionals for their extraordinary contribution in rural marketing & development sector.

     

    Some notable award winners were:

    :: Vritti Solutions Ltd – Best use of technology for rural reach Syndicate bank Ludhiana Activity
    :: Mahindra & Mahindra Financial Services Limited – Community empowerment & development initiative Swasthya Bima Jagruti Abhiyan
    :: Ministry of Agriculture and Farmers Welfare – Effective use of technology in Agriculture (Livestock Initiatives) Nowcast – Extreme Weather Alerts
    :: Grey RC&M Farmer Connect – (Contact programme/Initiative of the year) Mahindra Jashn Josh Ka
    :: Coromandel International Ltd – Integrated Campaign of the Year Promotion of Organic manure usage – Godavari Gold
    :: Vritti Solutions Ltd Integrated – Campaign of the Year Goodknight Fastcard Pandharpur Activity
    :: Vritti Solutions Ltd – Promotion and Activation (Brand Awareness) Goodknight Fastcard Pandharpur Activity
    :: Geometry Global India Pvt Ltd – Promotion and Activation (Brand Awareness) 3 Roses – Godavari MahaPushkaram – ‘Sip of Strength’
    :: Vritti Solutions Ltd – Promotion and Activation (Sales Promotion) Emami Navratna – Nashik Kumbh Mela activity
    :: Vritti Solutions Ltd – Promotion and Activation (Sampling & Trial Generation) Godrej No 1 – Nashik Kumbh Mela Activity
    :: Vritti Solutions Ltd – Promotion and Activation (Sampling & Trial Generation) Iodex-Pandharpur Activity
    :: GroupM Dialogue Factory Promotion and Activation (Small Budget) Greenlight Sunking Ujaale Ki Udaan

  • Sanjay Kaul, head of Impact Communications, Sanjeev Shukla, Head of Rural Vertical at Hero MotoCorp Ltd and Rajkumar Jha of Ogilvy have been re-elected Vice President, Secretary and Treasurer respectively

    Pradeep Kashyap re-elected President of RMAI

    By A Correspondent

     

    Rural marketing expert Pradeep Kashyap was re-elected President of the Rural Marketing Association of India (RMAI) at its eighth annual general meeting held last week (July 12).

     

    Sanjay Kaul, head of Impact Communications, Sanjeev Shukla, Head of Rural Vertical at Hero MotoCorp Ltd and Rajkumar Jha of Ogilvy have also been re-elected as Vice President, Secretary and Treasurer respectively. Besides the above, the other committee members inducted are Seshu Kumar, head of rural retail business at ITC, Himanshu Shah, Chief Mentor of SOI Live Marketing and Vivek Dwivedi, Head – North & East at Percept Limited.

     

    The executive body has been further expanded, given the enhanced potential and opportunities in rural India. Sandip Bansal, Chief Client Officer of Dialog Factory (Group M) and Ranga Rao, Director of RSR Lemon Media Pvt Ltd, have been inducted as Joint Secretaries to spearhead RMAI’s endeavours in West & South respectively.