MxMIndia

Tag: Rupeek

  • To drive momentum further via tech-led gold monetization (GoMon)

    HiveMinds bags digital marketing mandate for Rupeek

    By Our Staff

     

    HiveMinds, a Bengaluru-based online marketing strategy and services firm, and a unit of Madison World, a digital agency, has won the digital marketing mandate for Rupeek, gold finance company, following a multi-agency pitch.

     

    Said a spokesperson of Rupeek: “Rupeek is the first brand that has digitized the entire process of obtaining secured credit against gold holdings, allowing users to get instant credit from the comfort of their homes. As we continue to grow and unlock gold backed credit for a billion Indians, digital marketing will play an important role in driving this momentum further via tech-led gold monetization (GoMon) in over 120 cities across the country. We are happy to partner with HiveMinds in this digital led growth.”

     

    Added Deepti Bhadauria, Chief Strategy Officer, HiveMinds: “Gold asset loan is a $2 Trillion opportunity in India. There is a massive consumer segment looking for access to cheap capital and monetization of gold assets that can be unlocked using digital marketing effectively. I am happy that we will be partnering Rupeek, in scaling and building India’s largest digital asset-backed fin-tech platform.”

     

  • To strengthen the  brand as a financial services company

    Pitchfork to lead strategic communication for Rupeek

    By Our Staff

     

    Rupeek, the asset-backed digital lending platform, has appointed Pitchfork Partners Strategic Consulting as its public relations and digital consultancy. Pitchfork will be responsible for providing strategic communication and digital counsel to strengthen Rupeek’s brand image and enable storytelling that would help increase the preference for doorstep gold loans amongst consumers.

     

    Said Shalabh Atray, Senior Vice President – Marketing & Digital, Rupeek: “We are delighted to partner with Pitchfork Partners. At Rupeek, we aim to transform the business of gold loans and democratize access to credit for all. Pitchfork’s integrated strategic approach will assist us in our storytelling efforts to make Rupeek the largest digital lender in the years to come.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We look forward to this great partnership and are delighted to expand our expertise. With Rupeek’s commitment to gold loans and its unique offerings, it not only has an edge with India’s consumers but it can also disrupt the market. We are privileged to partner with such an inventive company.”