MxMIndia

Tag: Rungta Steel

  • To revamp brand image

    Rungta Steel unveils TVC with SRK, Alia & Ranbir Kapoor

    Rungta Steel, an integrated steel company, is revving up its branding with the launch of a TVC starring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor.

    Said Arvind Kumar, AVP- Sales & Marketing (TMT & Wire Rod), Rungta Steel: “It is always a pleasure sharing our latest endeavours with you, this time with the second TVC starring the esteemed Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor. This campaign reflects our drive and ambition to being India’s most sought-after TMT Bar brand. With steadfast focus, it is our continuous pursuit to position ourselves in the best possible light, ensuring smooth business and expand our reach to connect with both our valued and potential customers.”

  • Highlights the core facets of brand and company- lasting relationships

    Alia-Ranbir star in third TVC of Rungta Steel

    By Our Staff

     

    Rungta Steel of Rungta Mines Limited (RML), unveiled its third television commercial harping on one of the core facets of their brand and company- lasting relationships.

     

    Starring actors Alia Bhatt and Ranbir Kapoor, the actors are seen in an exchange where Ranbir is seen discussing the standout features of what Alia assumes one to be about their relationship but turns out it was Rungta Steel TMT Bar that Ranbir talks about- one that is long lasting, strong, shock-absorbent and stays by your side. The TVC ends with the tagline ‘Ekdum Solid’ indicating the presence of Rungta Steel TMT Bars.

     

    Said Arvind Kumar, Senior GM and Head, Sales & Marketing (TMT): “The third part of our TVC campaign was conceptualized to communicate the key role of Rungta Steel TMT Bar and services that has enabled our customers to confidently use our product in a plethora of applications. The core thought for the campaign was to bring to focus our relationship with all our stakeholders that is at the heart of everything we do.”