By Our Staff
Rungta Steel of Rungta Mines Limited (RML), unveiled its third television commercial harping on one of the core facets of their brand and company- lasting relationships.
Starring actors Alia Bhatt and Ranbir Kapoor, the actors are seen in an exchange where Ranbir is seen discussing the standout features of what Alia assumes one to be about their relationship but turns out it was Rungta Steel TMT Bar that Ranbir talks about- one that is long lasting, strong, shock-absorbent and stays by your side. The TVC ends with the tagline ‘Ekdum Solid’ indicating the presence of Rungta Steel TMT Bars.
Said Arvind Kumar, Senior GM and Head, Sales & Marketing (TMT): “The third part of our TVC campaign was conceptualized to communicate the key role of Rungta Steel TMT Bar and services that has enabled our customers to confidently use our product in a plethora of applications. The core thought for the campaign was to bring to focus our relationship with all our stakeholders that is at the heart of everything we do.”