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Tag: Ruder Finn

  • First communication agency to mint its own NFT

    Ruder Finn wins WazirX NFT Marketplace mandate

    By Our Staff

     

    Ruder Finn, an integrated communications consultancy, has been entrusted with the communications mandate for WazirX NFT Marketplace- non-fungible tokens (NFTs) marketplace. Cementing this win, Ruder Finn India has jumped on the NFT bandwagon by minting its own NFT.

     

    Vishakha Singh
    Vishakha Singh

    Said Vishakha Singh, VP, WazirX NFT Marketplace: “With Ruder Finn India, we aim to drive communication for the growing scope of NFTs in India. Pioneering the NFT segment in India and South Asia, WazirX NFT Marketplace provides unique opportunities to our native creators and artists to sell their digital works and boost their incomes.  Building on Ruder Finn’s diversified knowledge and experience, we want to educate end-users about the scope of NFTs as we expand our footprint in the NFT business.”

     

    Atul Sharma
    Atul Sharma

    Commenting on the partnership, Atul Sharma, Managing Director India, Ruder Finn added: “Being the first agency to use technology as a disruptor, at Ruder Finn, we have always believed that the potential of technology is unparalleled. From our latest offerings in voice, data, predictive analytics to media training for crisis management, tech is fundamental to everything we do. Leveraging our partnership with WazirX NFT Marketplace, the pioneers in the NFT space in India, we aim to steer impactful conversations about the scope of NFT in India and create awareness. Given the boom in NFT space, we at Ruder Finn India are also dropping our very own NFT, being the first communication agency to do so.”

     

  • Content preferences of 1,648 respondents across six Southeast Asian countries offer specific opportunities for content creators

    New Ruder Finn research offers brands insight into content consumption

    By A Correspondent

     

    Ruder Finn has announced results from its latest research, “Entertain Me. Inform Me. Inspire Me. Feed Me: How to Satisfy Southeast Asia With Your Content”. Conducted among 1,648 people — from Malaysia, Indonesia, Singapore, Thailand, the Philippines and Vietnam — the research offers insights into what consumers prefer, consume, share and believe with respect to online content. Malaysia-based respondents made up 16 percent of the sample size.

     

    The study notes that 69 percent of local consumers surveyed said they made an unplanned product purchase motivated by online content. The top three reasons Malaysia-based consumers were influenced to make a purchase: 1) the content provided detailed information about the product or service; 2) the content offered an incentive or promotion, and 3) the content was visually attractive.

     

    Consumers in Malaysia have a heavy appetite for content, as 56 percent are asking for more content that provides entertainment; 56 percent want more content that informs and educates; and 50 percent want more help and advice — which is higher than the regional average. In addition, 54 percent prefer content from international brands as opposed to content from local.

     

    Said Martin Alintuck, managing director, Southeast Asia for Ruder Finn: “Clearly, consumers in Malaysia are open to, interested in and motivated by brand content, and companies should be proudly labelling their content with their brands,”. “The work to be done by brands revolves around ensuring their content creates a perception among consumers of authenticity, honesty and reality.”

     

    Despite the accepted opinion that video is king, the research shows that half of consumers (51 percent) prefer to read content as opposed to watch it. An overwhelming majority — 73 percent — prefer digestable content they can continually return to for more information. In addition, 86 percent would rather consume factual content versus emotional content.

     

    “The research argues for brands to strike a balance between appealing to the emotional needs of a consumer while also sharing the relevant information to influence the purchasing decision,” added Alintuck. “At the same time, consumers seem to desire an ongoing story or flow of content that brings them back to familiar information and places. And they are very open to not just watching content but reading it as well.”

     

     

  • Through these wins, Ruder Finn will be rolling out their integrated communications mandate for these three internationally acclaimed brands

    Ruder Finn wins communication mandates for Lee Jeans, Lowe’s India and WeWork

    By A Correspondent

     

    In a move to expand its business portfolio in India, Ruder Finn has won three key communication mandates for Lee, Lowe’s India and WeWork. These wins come after a series of multi-agency and competitive pitches. Through these wins, Ruder Finn will be rolling out their integrated communications mandate for these three internationally acclaimed brands.

     

    Commenting on the wins Radha Roy, Country Head – India, Ruder Finn said: “It’s a great opportunity for us to work with such esteemed and reputed clients. At Ruder Finn, we aim to deliver meaningful, measurable campaigns through insights and data-driven storytelling”

     

    Added Divya Narayan, Branch Head – Bangalore, Ruder Finn: “It’s an exciting phase for us as we continue to strengthen the south India operations at Ruder Finn. These wins are a testament of our new age communications approach, which is not just limited to traditional PR. We wish to engage with clients and drive campaign’s which are in sync with their current requirement and needs”.