MxMIndia

Tag: Ruchita Zambre

  • A unique outdoor and digital campaign brings together India’s most influential travel photographers on a journey of exploration and discovery

    Johnnie Walker unveils #TheTravellingBillboard

    By A Correspondent

     

    Johnnie Walker has unveiled #TheTravellingBillboard, a first of its kind campaign that captures the live journey undertaken by a life=size billboard with the brand’s Striding Man logo across some of the most unchartered and exotic locations in India.

     

    Conceptualised by What’s Your Problem, #TheTravellingBillboard will travel to places which only a few people have visited, and also where no billboard has been before.

     

    Speaking about this campaign, Abhishek Shahabadi, VP and Portfolio Head: Premium & Luxury brands at Diageo India said: “Exploration has been at the heart of Johnnie Walker over its 200 years of being. The brand instigates exploration of the rich possibilities of our world to discover experiences that satisfy a thirst for life. Keep Walking is all about pushing boundaries to taste more out of life. This campaign celebrates this philosophy and is aimed at bringing to life the rich character of unchartered India through this exploration.”

     

    Added Ruchita Zambre, Group Creative Director, WYP, & Tejas Mehta, Strategy & Business Head: “The brief from the Diageo team came in to do an OOH led campaign. After studying the international work done by the brand, we all felt that a basic OOH campaign will never do. It had to do more, create conversations, engage consumers. This thinking led us to create #TheTravellingBillboard. An OOH that roams the country in search for unique vistas. Thus, pushing the boundaries of what a billboard campaign can be like. Completely in line with the brand’s philosophy of pushing boundaries. And WYP’s philosophy of coming up with solutions that go across media and are truly integrated. A campaign of this kind required collaborating with various partners – for fabrication, media plan, digital amplification, photography, innovation etc. The campaign hasn’t been easy to execute at all. But where’s the fun in easy, right?”

     

     

  • Ruchita Zambre joins WYP Brand Solutions Pvt. Ltd. as Creative Director

    What’s Your Problem strengthens art team

    By A Correspondent

     

    WYP Brand Solutions has appointed Ruchita Zambre as Creative Director. Zambia has over 12 years of experience having worked with DDB Mudra and Law & Kenneth and last as ACD at Leo Burnett Mumbai. She’s handled various brands like P&G Rejoice, Whisper, General Mills – Pillsbury, Reliance, ITC Vivel, ITC Fiama, Times Now, Indian Terrain, Everyuth, Bombay Dyeing, Godrej Interio, Anchor, Fem, etc.

     

    Said Zambre:”I think all of us in our clan are now heading towards a singular objective of having a strong idea that can bring a change in human behaviour regardless of the medium. I am looking forward to being a part of this extremely enthusiastic team at WYP that believes in the same. Integration is not just a new jargon but definitely an upgrade from just advertising to delivering real brand solutions. I am looking forward to being part of a team, which can not only think medium agnostic but execute in every medium including digital, social media etc.”

     

    Added Amit Akali, Founder and CCO What’s Your Problem: “More and more people working in mainline advertising are realising that the future is in understanding the digital medium – only then can you deliver truly integrated advertising. Integration happens when one team can think and execute in every medium needed. Ruchita shares our beliefs and brings a really sharp sense of design and art direction, which in turn promises to add an edge to the work we do for our clients We welcome her on board and look forward to doing some great work together.”