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Tag: Ruchi Mathur

  • Will be responsible for expanding growth metrics for Mindshare

    Mindshare elevates Ruchi Mathur to CGO

    By Our Staff

     

    Mindshare India has announced the elevation of Ruchi Mathur to Chief Growth Officer. Mathur, who was previously Head – Client Leadership, Mindshare North & East, will now be responsible for expanding growth metrics for Mindshare through new business development and unlocking growth opportunities within existing businesses. Along with Mindshare, she will closely work with the GroupM leadership to scale in partnerships, and capability offering and drive Mindshare’s good growth agenda.

     

    Said Amin Lakhani, CEO – Mindshare South Asia: “Ruchi is a passionate leader and has a proven record of driving excellent business results within the Mindshare group, in the North and East especially. She is instrumental in boosting operational efficiency for helping our clients achieve their objectives. With more than two decades of media expertise, Ruchi brings in a unique set of perspectives and skills that will help hone our strategic direction and grow our organization. I am looking forward to her continued contribution within the system and am confident that with her expertise, we will continue leading towards client delight.”

     

  • Bags Apna.com, Launch My Career, WinZo, etc

    Mindshare North wins several tech mandates

    By Our Staff

     

    Mindshare, GroupM’s flagship agency, has witnessed a great start to the new year. The North region has seen a number of wins across the new age consumer-internet and data-tech category.

     

    The recent wins Mindshare saw are apna.com – professional network site, Launch My Career – a data-tech driven online career guidance platform and WinZO – social gaming app.

     

    Said Ruchi Mathur, Senior Vice President – Client Leadership – Mindshare North & East India: “Several wins across a sector like consumer-internet and data-tech is a testament to the client’s trust in our work. Brands today are looking for a strategic partner who can co-create communication with smart data and tech to deliver efficient campaigns and brand messaging. Clients are increasingly opting for agencies who have the capability to deliver full- funnel solutions and we are fully capable of delivering on these requirements. We are proud to have won these accounts in these emerging categories and we are confident of delivering the best to the clients.”

     

    Added Parthasarathy Mandayam, CEO – Mindshare South Asia: “These wins contribute to our vision of growth. While Mindshare continues to deliver in the traditional media space, there is increased focus on performance, data, tech, content as well. It is a privilege to see our teams continue to work hard and adapt to these difficult times and an honor to have clients put their trust in us, this is what makes Mindshare. These wins show that the team’s hard work and our strategy is paying off.”

     

  • To oversee digital strategic direction and leadership within the digital group

    Mindshare appoints Prashant Nandan as Digital Lead for North and East

    By Our Staff

     

    Mindshare announced the appointment of Prashant Nandan as the Digital Lead for North & East.

     

    In his new position, Nandan will be responsible for digital strategic direction and leadership within the digital group to deliver communications plans. His role will focus on building a high growth business & driving revenue strategy for Mindshare India.

     

    On the appointment, Gopa Menon, Digital Head – Mindshare South Asia said: “I am very happy to have Prashant join us. He comes with diverse experience in Digital Marketing, Media Planning and Trading. He will play an important role in driving the digital growth for Mindshare North and East.  As Mindshare now re-orients its business around the pillars of Acceleration, Outcome and Good Growth, I am looking forward to working with him to shape the continued phase of growth and transformation for our clients.”

     

    Added Ruchi Mathur, Senior Vice President – North and East, Mindshare India said, “ The shape of our business is changing. While we continue to partner with our existing clients in their transformation journeys, we are also seeking new clients from the brand new world. Prashant with his experience and passion will play a key role in driving this new, seamless and good growth narrative for us. Extremely excited to have him on board and look forward to getting into 2022 with a bang.”

     

  • To drive business and brand transformation

    Mindshare partners with clients in the East

    By Our Staff

     

    Mindshare reports an acceleration in its business in the East market with many major brands exploring marketing strategies beyond traditional media.

     

    Said Ruchi Mathur, Senior Vice President – Client Leadership – Mindshare North & East India: “We aim to continue consolidating existing businesses and rapidly grow with new business wins in the east, particularly in the Kolkata market. We believe in the significant, but the hitherto untapped potential of this region. Digital and e-commerce are increasingly emerging as areas of prime interest hence they will be our priority. Our team in this market is what makes us so strong, and I am proud to see our talent partner with our valuable clients on this journey of transforming their marketing experiences and building trust within them. Mindshare is fully committed to developing and expanding its footprint in the East.”

     

    Added Parthasarathy Mandayam, CEO – Mindshare South Asia: “As part of our ‘good growth’ agenda, we are committed to building stronger brands in this market. Brands are keener than ever before to revamp their strategies basis the changing consumer preferences. The capability and potential of the East market is huge. It’s exciting to see the Mindshare Kolkata team partner with prestigious brands across categories on their transformation journey.”

     

  • Set of inspirational real-life stories narrated by actor Amitabh Bachchan

    Muthoot Finance launches ‘Sunheri Soch’ radio campaign

    By A Corrrespondent

     

    Muthoot Finance has entered into a partnership with Red FM to launch a series of real-life inspirational stories that break stigmas around gold loans in India.  Muthoot Finance’s brand ambassador Amitabh Bachchan narrates these stories in an all-new avatar.

     

    Commenting on the association, Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said: “We have always launched path-breaking campaigns that have brought attitudinal transformation in the lives of people. Gold loans have huge potential as Indian households have 26000 tons of gold and just 2-3% of this is monetised by way of gold loans. We at Muthoot Finance are the guardians of trust who empower society to realise the power of their dreams by unlocking the true value of their emotional currency. Our Sunheri Soch campaign brings inspirational real-life stories to life to help common people realise their dreams”

     

    Added Abhinav Iyer, General Manager, Marketing & Strategy, Muthoot Finance: “Sunheri Soch is a series of life-transforming stories that can inspire a million others. As humans-beings, we feel inspired by great success stories. With a little help from Muthoot Finance, these are people who realised their dreams. With +2.5 Lac customers being served every day, it wasn’t easy to hand-pick a few success stories. Mr Bachchan’s incomparable voice and amazing delivery has just brought in the magical touch to this campaign”

     

    Said Nisha Narayanan, COO & Director, Red FM and Magic FM: “We are excited to announce our collaboration with Muthoot Finance, one of the most trusted financial services brand in India to feature inspirational success stories and break all the prevailing apprehensions associated with gold loans. With deeper engagement being the primary need of clients, we have taken a different approach in sharing some of the extraordinary real stories of Muthoot Finance Gold Loan customers”

     

    Added Ruchi Mathur, Senior VP, Mindshare: “Magic happens when real life and storytelling come together. Especially in times like these when consumers and listeners are looking for something positive to latch on to. With this idea, we are not selling a brand or a product, but we are bringing hope to the many who have a dream, but just need the inspiration and a little help. We at Mindshare Content+ are proud to partner Muthoot Finance Sunheri Soch and hope this platform will bring the change we feel it can.”

     

     

  • On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice

    Mindshare creates ‘senso-bot’ for oral care advice

     

     

    On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice. To do this, Mindshare created a chatbot, which when invoked through Google Assistant, by simply saying ‘Hello Sensodyne’, discussed oral care problems with users.

     

    Ruchi Mathur

    Said Ruchi Mathur, Senior Vice President, Client Leadership, Mindshare North & East: “Our constant endeavour is to deliver solutions that are rooted in relevant consumer insights and create a strong impact for our brands in the marketplace. While many brands in the industry have been using conversational UI to deliver campaigns, we wanted to link it to a tangible benefit for the consumer. This troika of partnership between Sensodyne, Lybrate and Google Voice helped us create this industry first.”

     

    Added Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare: “Tooth Sensitivity is a common condition not only in India but around the world. The lack of awareness of this condition makes many consumers give up the simple pleasures of enjoying their favorite food and drinks. We are excited to launch this breakthrough, first-of-its-kind tech innovation ‘Hello Sensodyne’ that will address queries of individuals on tooth sensitivity and allow them to take actions towards leading a sensitivity free life.”

     

     

  • The move is intended to help Mindshare expand its offerings and grow its presence in the industry

    Mindshare India solidifies leadership team to drive business

    By A Correspondent

     

    Mindshare has announced further organisational restructuring.

     

    Ruchi Mathur who was responsible for growth with Mindshare – North now has an expanded remit as Senior Vice President, Client Leadership, Mindshare North & East. Mathur will work with Amin Lakhani, President – Client Leadership India in her new role.

     

    Meanwhile, Saket Sinha will work with Prasanth Kumar, CEO, Mindshare South Asia, and lead m/six India as Senior Vice President, Client Leadership, m/Six India, focusing exclusively on growing and leading the brand.

     

    Speaking on the elevations, Prasanth Kumar, CEO, Mindshare South Asia, said: “Ruchi and Saket are both dynamic leaders with strong networks in the market, as well as with consumers and clients. We are very excited with the opportunities across the landscape and we are sure that the army of leadership we have in the organisation will produce great results to our clients and therefore a successful journey for us.”

     

     

  • Maps has been an integral part of the agency's success story, maneuvering brand strategy for some of the largest and most challenging domestic and international brands in India

    Mindshare realigns S Asia leadership

    By A Correspondent

     

    Mindshare APAC, the global media agency network part of WPP has realigned senior leadership in South Asia, as part of the ongoing commitment to delivering adaptive planning and thinking, for clients and dynamic markets.

     

    M A Parthasarathy

    M A Parthasarathy, popularly known as Maps, currently Chief Client Officer, has been named Chief Product Officer – South Asia. In his new role, Maps will lead a community of Communications Strategy & Analytics experts across 10 Mindshare offices in South Asia.

     

    He will drive usage of Mindshare’s proprietary “Original Thinking” framework, and evolves the bespoke set of tools, strategic product partnerships and crafts analytics solutions to address diverse marketing issues. Having been with Mindshare for over six years, Maps has been an integral part of the agency’s success story, maneuvering brand strategy for some of the largest and most challenging domestic and international brands in India.

     

    Ruchi Mathur

    Ruchi Mathur has been appointed as Leader, Client Leadership – North. In her previous role as Principal Partner on the Pepsico business, Ruchi spearheaded a range of ground breaking activity. With over ten years at Mindshare, her acute knowledge of brands coupled with her infectious energy has resulted in making Pepsico one of the most coveted brands in the country.

     

    Saket Sinha returns to the Mindshare family as Principal Partner leading Rodeos and the East Zone. In his previous role, Saket was championing business in new geographies for GroupM, creating expansions for the network in several new markets.

     

    Saket Sinha

    Saket will be reporting in to Ruchi Mathur for Rodeos and Prasanth Kumar, CEO Mindshare – South Asia, for the East Zone. Maps and Ruchi in turn will report into Prasanth Kumar directly.

     

    Commenting on this re-alignment, Prasanth Kumar, CEO Mindshare – South Asia said: “As pioneers in adaptive marketing, we are focused on creating a team that continues to open up more possibilities and set ourselves apart, with the capability to merge strategy with market intelligence. As we advise our clients to change mindsets that reflect in the communication they partake in, so does our commitment strengthen to ensure our best talent to service the brands we work with. Maps, Ruchi and Saket have always been an integral part of the Mindshare family. Each one of them brings their expertise to the table and I am confident that they will continue to take Mindshare to greater heights.”