MxMIndia

Tag: RSPL

  • A vaccine of hope, #TeekaUmeedKa

    ADK-Fortune Communications partners with Ghadi detergent for Covid vaccine

    By Our Staff

     

    Ghadi detergent has launched a film campaign to tackle misguided hesitancy and misinformation about Covid-19 vaccination programme. The campaign thought of TeekaUmeedKa is a clarion call from Ghadi that proves vaccines not only offer a way out of the pandemic, but they are a ray of hope for all of us in these tough times. The film has been scripted and executed by ADK-Fortune Communications.

     

    Speaking about the initiative, Rahul Gyanchandani, Joint Managing Director, RSPL, said: “Ghadi being the leader brand in its category has always taken a lead in issues concerning social change. The pandemic is a challenge like no other for each one of us. And with this campaign, our attempt is to convince people that vaccination is the only way to a brighter future.”

     

    Added Nakul Sharma VP and ECD, ADK-Fortune Communications: “The idea was to craft a hard hitting and non-preachy message. We are overjoyed by the initial response and hope that this initiative by Ghadi detergent motivates people to go for their TeekaUmeedKa.”

     

  • The account will be handled by Madison Media Plus out of Delhi

    Madison Media bags RSPL’s TV biz

    By A Correspondent

     

    Madison Media has announce that RSPL Group, the makers of Ghadi detergent, amongst other brands, has moved its TV business to the agency. This part of the TV business was previously handled by Wavemaker, a GroupM company. The account will be handled by Madison Media Plus out of Delhi.

     

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Ghadi has been an inspiring Local Brand story that has grown only stronger as MNC brands have entered the market. It is a proud moment for Madison to partner with RSPL.” Added Rajul Kulshreshtha, CEO, Madison Media Plus: “We’re happy to have won the account of RSPL Group, a win that has emerged before the festive season begins. We look forward to a great association.”

     

     

  • The television commercial would be aired on all leading satellite TV channels

    Venus Crème Bar appeals citizens to vote in its latest brand campaign

    By A Correspondent

     

    Venus Crème Bar has launched its latest socially-conscious brand campaign #MeraDeshMeriZimmedari, to drive awareness among citizens about the need to vote.

     

    Commenting on the campaign, Rahul Gyanchandani, Joint Managing Director, RSPL said: “Our latest brand campaign underlines the commitment of RSPL Ltd and Venus Crème bar to be a responsible corporate citizen. The 17th Lok Sabha Elections 2019 is on and the onus is on every citizen to vote and make an impact. With the core message of #MeraDeshMeriZimmedari, our TVC aims to drive awareness among citizens  about their responsibility towards the nation, the power of  a single vote and  encourages them to exercise their franchise.”

     

  • The account will be handled out of the agency’s Gurugram office

    ADK-Fortune to handle creative duties of Pro-ease and Xpert

    By A Correspondent

     

    RSPL Group announced the appointment of ADK-Fortune as their creative agency for two of their brands Pro-Ease Sanitary Napkins and Xpert dishwash. The agency will lead the development of all brand campaigns of both the brands in India. The account will be handled out of the agency’s Gurugram office.

     

    Commenting on the association, Sanjay Tandon. Consumer Marketing lead at RSPL said: “We welcome ADK-Fortune on board once again and this time for two of our important brands – Pro-Ease and Xpert Dishwash. We have had a great partnership with the team on our brands like Ghadi, Namaste India and Furo. Their enthusiasm, commitment and vision on the brand matched ours and we are sure we will strengthen our partnership further.”

     

    Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune added: “We are delighted to partner RSPL group on Pro- Ease sanitary pads and Xpert Dishwash. Both are important brands in their portfolio with enormous potential. It reinforces their faith in us and belief in the kind of work we are doing including the one recently done for Xpert”