MxMIndia

Tag: RSPL Group

  • The account will be handled by Madison Media Plus out of Delhi

    Madison Media bags RSPL’s TV biz

    By A Correspondent

     

    Madison Media has announce that RSPL Group, the makers of Ghadi detergent, amongst other brands, has moved its TV business to the agency. This part of the TV business was previously handled by Wavemaker, a GroupM company. The account will be handled by Madison Media Plus out of Delhi.

     

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Ghadi has been an inspiring Local Brand story that has grown only stronger as MNC brands have entered the market. It is a proud moment for Madison to partner with RSPL.” Added Rajul Kulshreshtha, CEO, Madison Media Plus: “We’re happy to have won the account of RSPL Group, a win that has emerged before the festive season begins. We look forward to a great association.”

     

     

  • The film has been conceptualised by ADK Fortune and executed by Elements

    Cleanse all dirt this Eid, advocates Ghadi Detergent

    By A Correspondent

     

    The RSPL Group, manufacturers of Ghadi detergent, has unveiled a new campaign under the ‘#SaareMaelDhoDaalo’ brand idea, centred around Eid. The film has been conceptualised by ADK Fortune and executed by Elements.

     

    Said Akashneel Dasgupta, National Creative Director, ADK Fortune: “We are trying to build an emotional connect for the brand through the #SaareMaelDhoDaalo campaign by highlighting the filth in one’s mind, one ‘mael’ at a time. This time we are tackling the issue of double standards which is relevant to every other household. Eid is just an occasion to communicate the message.

     

     

  • The account will be handled out of the agency’s Gurugram office

    ADK-Fortune to handle creative duties of Pro-ease and Xpert

    By A Correspondent

     

    RSPL Group announced the appointment of ADK-Fortune as their creative agency for two of their brands Pro-Ease Sanitary Napkins and Xpert dishwash. The agency will lead the development of all brand campaigns of both the brands in India. The account will be handled out of the agency’s Gurugram office.

     

    Commenting on the association, Sanjay Tandon. Consumer Marketing lead at RSPL said: “We welcome ADK-Fortune on board once again and this time for two of our important brands – Pro-Ease and Xpert Dishwash. We have had a great partnership with the team on our brands like Ghadi, Namaste India and Furo. Their enthusiasm, commitment and vision on the brand matched ours and we are sure we will strengthen our partnership further.”

     

    Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune added: “We are delighted to partner RSPL group on Pro- Ease sanitary pads and Xpert Dishwash. Both are important brands in their portfolio with enormous potential. It reinforces their faith in us and belief in the kind of work we are doing including the one recently done for Xpert”