MxMIndia

Tag: RSH Global

  • Mimi Chakraborty to spread awareness among regional markets

    Kriti Sanon ropes in for Joy Personal Care campaign

    By Our Staff

     

    Joy Personal Care, a skincare brand from the aegis of RSH Global, has announced a new campaign for its winter care product Honey & Almonds Body Lotion. Bangla actor Mimi Chakraborty will be seen endorsing the same campaign, targeted at the Bengal market.

     

    Said Sunil Agarwal, Chairman, RSH Global: “Winter-time is extremely crucial for skincare routines as the air is dry and our skin requires nourishment along with moisturizing. Honey & Almonds body lotion is our flagship product and is loved by our customers as well. This is why the lotion is a giant in the body lotion category in India. Kriti and Mimi are beloved faces in their industries and will help us drive the message of using desi ingredients. With life returning back to normalcy, we are expecting demand to be strong in this category during the upcoming winter season.”

     

    Speaking on the creative aspects of the campaign, Poulomi Roy, Chief Marketing Officer, RSH Global added: “Honey and Almonds hold a special place in Indian culture and households due to their immediate relation with ‘nourishment.’ These special ingredients have stood the test of time and still stand relevant despite the new-age esoteric ingredients brought in by the western influence. Through this campaign we break another stereotype that exists in beauty and personal care, that not everything exotic and westernized is superior for skin. As the movement for supporting local products and ingredients gains more momentum by the day, we believe our audiences will resonate with the idea. We are glad both Kriti and Mimi believe in this thought and support the same.

     

  • Will be responsible for their e-commerce development

    WatConsult clinches tech mandate for Joy Personal Care

    By Our Staff

     

    WatConsult, the hybrid digital agency from the house of Dentsu India, has won the tech mandate for personal care brand, ‘Joy’, from the house of RSH Global Pvt. Ltd., following a multi-agency pitch. As per the mandate, WatConsult will be responsible for the e-commerce development for Joy Personal Care.

     

    Sunil Agarwal
    Sunil Agarwal

    Said Sunil Agarwal, Chairman, RSH Global: “We launched around 25 products for the e-commerce platforms from December 2020 to April 2021. These are differentiated products which are not a part of our general trade and modern trade portfolio and are priced 25-30 percent higher than its offline range. We will further strengthen our product portfolio by adding more products, specially targeted to the online consumer. As of now, the e-commerce business is around 4- 5 percent of our annual GMV and is driven by various marketplaces. We want to increase it to 10 percent in the next two years, while we strive to get the overall turnover to 1000 crore by the same time. To achieve this, we understand that having our own exclusive marketplace would be a key factor, and hence I’m happy to welcome WatConsult on-board to help us with a website that gives us a window to sell our products to our online consumers.”

     

    Commenting on the win, Heeru Dingra, CEO, WatConsult added: “Covid – induced online buying habits has led to a drastic rise of e-commerce. Today, consumers even from tier II + cities are flocking online to shop.  To make the most of this opportunity, there is a need for companies to upgrade/build a virtual infrastructure that is relevant to consumers and their evolving behaviours. We are happy that Joy Personal Care recognises this as a key strategy for the brands growth and we look forward to helping them conquer in this new world.”

     

  • Madison Media will be responsible for the entire media mandate including print, television, radio, outdoor and digital

    RSH Global assigns its mandate to Madison

    By A Correspondent

     

    Leading skincare company RSH Global has appointed Madison Media as its Media Agency of Record (AOR) for its flagship brand ‘Joy’ and its men’s grooming brand ‘X-Men’. The account was awarded following a multi-agency pitch. Madison Media will be responsible for the entire media mandate including print, television, radio, outdoor and digital.

     

    Said Sunil Agarwal, Chairman, RSH Global Private Limited: “I welcome Sam, Vikram and the entire Madison team for partnering with us to handle our media & digital mandate. I’ve been very impressed with the kind of work they’ve done for many Indian brands over the last two decades and I’m confident they’ll play an instrumental role in the rapid growth of the brand and the business.”

     

    Added Poulomi Roy, Chief Marketing Officer, RSH Global Private Limited: “We are happy to have Madison as a partner in our journey to strengthen our position in key markets and explore new geographies. We are confident that with the ever-changing media scenario, Madison with their experience and in – depth understanding of the consumers of our country will be able to develop a robust media & digital strategy for our brand and add momentum to all our marketing initiatives.”

     

    Said Sam Balsara, Chairman, Madison World: “I am super-excited to partner with RSH Global, an ambitious personal care company operating successfully in the tough personal care segment with ambitious plans to help them meet their growing ambition, with Madison’s experience and expertise.”

     

    Added Vikram Sakhuja, Group CEO Media & OOH, Madison Media: “It’s a big win for Madison coming out of Kolkata. RSH Global is expanding its business and we’re happy to be their choice when it comes to their Media agency. Looking forward to a growth-filled partnership.”

     

     

  • Mithila Palkar and Divyendu Sharma will promote its range of face wash with natural extracts

    Joy Personal Care promotes its facewash range in latest ad campaign

    By A Correspondent

     

    Joy Personal Care has launched a new campaign with actors Mithila Palkar and Divyendu Sharma to promote its range of face wash with natural extracts.

     

    Talking about the campaign, Divyendu, Poulomi Roy- Chief Marketing Officer- RSH Global said: “According to our estimates, Facewash in India is a Rs. 1600 crore category and largely the user base is youth hence connecting with them is crucial. We have chosen Mithila and Divyendu for this campaign as they have immense influence over the younger generation and bring a fresh youthful vibe to Joy and we are confident that the youth will be able to connect with them and the story. Simultaneously as a brand, we do not believe in creating artificial standards for beauty, instead we strongly promote our philosophy of being ‘beautiful by nature’ and the communication in this TVC also revolves around the same. We see a great interest in natural based products amongst the youth and all Joy products are made from natural extracts which helps in maintaining healthy skin.”

     

     

  • Seeks to address typical conventions that a ‘conventionally beautiful woman lacks intelligence’ 

    Mouni Roy appointed brand ambassador for JOY

    By A Correspondent

     

    RSH Global has launched a new marketing campaign for its brand JOY with actress Mouni Roy. The TVC conveys the message that every woman is endowed with both intelligence and beauty but it’s our perspective that needs to be changed.

     

    Speaking at the launch of the campaign, Poulomi Roy, Chief Marketing Officer, RSH Global, said: “We do not believe in typecasting beauty, we discuss and debate on the various stereotypes that are attached to a woman’s appearance. The beauty of a woman lies not just in the way she looks but also in the way she exudes confidence, pride and smartness. We believe in our brand philosophy that every woman is born beautiful and it translates into our products which are made from the goodness of nature (natural extracts).”