MxMIndia

Tag: RR Global

  • Will be the official sponsor for KKR this season

    RR Kabel joins IPL bandwagon

    By Our Staff

    RR Kabel, a part of RR Global’s USD 850+ million conglomerate and a leading wire and cable manufacturer in India, has marked its debut this IPL season. The company is the official sponsor for Kolkata Knight Riders this year.

    Said Kirti Kabra, Director, RR Global: “We are elated to be a part of a magnanimous celebration like IPL and about our partnership with Kolkata Knight Riders. The Eastern region markets are critical for RR Kabel where we are strengthening our market position further. And what better way to execute this than an association with a religion like cricket. This strategic collaboration gives us a great opportunity to promote our brand to a larger audience. RR Kabel shares the same brand sentiments as KKR team which makes our partnership more meaningful with them. We are confident that this alliance will be fruitful for both the teams and we are definitely rooting for KKR’s big win this season.”

    Added Kaustubh Jha, Marketing Head, Kolkata Knight Riders: “RR Kabel is one of the most prestigious brands globally and we are elated that they chose to partner with KKR for their first IPL. We aim to forge a strong partnership and create great value for the brands who collaborate with us. KKR looks forward to having a successful season with RR Kabel on board.”

     

     

  • PR Pundit will be responsible to manage the communication of RR Global’s foray in the two-wheel electric segment in India

    PR Pundit wins RR Global mandate

    By A Correspondent

     

    Electrical equipment major RR Global has mandated PR Pundit for its comms needs. PR Pundit will be responsible to manage the communication of RR Global’s foray in the two-wheel electric segment in India.

     

    The scope of work includes strategic planning along with media and influencer engagement to introduce and build the new brand – Bgauss. This will be a pan-India launch and sustenance programme to be executed by PR Pundit’s team across New Delhi, Mumbai and Bengaluru.

     

    Said Priyanka Kabra, Brand Director, RR Global/ Bgauss:  “We were impressed by the creative approach, passion and agility demonstrated by PR Pundit. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership as we prepare to introduce BGAUSS and nurture an ecosystem of clean & green urban mobility in India.”

     

    Added Neha Singhvi, Chief Operating Officer, PR Pundit: “RR Global has a strong legacy in the electrical industry and we are truly honoured to have been awarded this responsibility. RR Global was looking for out-of-the-box thinking, beyond the conventional PR route and our blended approach based on insights, struck the right chord. With the future of urban mobility being electric, we are excited to partner RR Global to drive a paradigm shift in daily commute and lifestyle. We aim to execute an innovative and high-impact PR campaign to build aspiration for the brand.”