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Tag: RPG Group

  • Challenges perceptions and creates awareness about its diverse brands

    RPG Group launches Gen AI-powered campaigns

    By Our Staff

     

    RPG Group is doing its bit in the world of generative artificial intelligence.

     

    Said Shalini Singh, Group Head – Brand & Communications at RPG Group: “We at RPG Group believe in the transformative power of innovative communication. Our Gen AI-driven campaigns exemplify our commitment to pushing boundaries and reshaping the narrative. As we navigate the dynamic landscape of AI, we aim not only to engage but to inspire, demonstrating that technology, when harnessed creatively, can truly elevate the human experience.”

     

  • Showcased new Aramid-based Bias Belted Tyres for the Royal Enfield Bikes

    Ceat is tyre sponsor for Rider Mania 2022

    By Our Staff

     

    Ceat Limited, the tyre manufacturing company owned by the RPG Group, was the exclusive tyre sponsor for Rider Mania 2022, the annual motorcycle festival organised by Royal Enfield Bikes.

     

    At Rider Mania 2022, Ceat also sponsored Ceat Adventure Trail and Ceat Dirt Track events. Royal Enfield’s newest flagship offering ‘The Super Meteor 650’ was unveiled at the Rider Mania. As the exclusive Royal Enfield Tyre Partner for the Super Meteor 650, Ceat showcased its new Aramid based Bias Belted Tyres for the Royal Enfield Bike. Ceat also organised ‘Tread Your Way’, a fun activity for the participants, wherein participants were asked to design the most suitable tread using clay and tools for various riding conditions. Ceat Tyres also sponsored a women riders’ team who drove from all the way from Kerala for Rider Mania.

     

    Commenting on the event, Lakshminarayanan B, Chief Marketing Officer, Ceat Tyres said: “We are delighted to be the exclusive sponsors for Rider Mania 2022. It is a one-of-its-kind event for biking enthusiasts. The event gives a slice of differentiated challenges for the riders’ abilities and helped them acquire knowledge and experience to tackle difficult terrains. We were overwhelmed by the huge level of participation in the event. At Ceat, we will continue to support the motoring talent of India and look forward to more such events in the future.”

     

  • To take charge of digital marketing mandate of CEAT Specialty tyres for Europe and India

    Hyper Connect Asia partners with Ceat

    By Our Staff

     

    Ceat Specialty, the off-highway tyre brand of RPG group, has chosen Hyper Connect Asia as their digital agency of record. Hyper Connect Asia will be responsible for the end-to-end digital marketing mandate of CEAT Specialty in Europe and India. The brand partnership will primarily focus on digital communication of the OTR and agriculture tyre categories of CEAT Specialty.

     

    Said Vijay Gambhire, Chief Executive – CEAT Specialty: “Europe is a key market for OHT business, and initial acceptance of our products and services has been very good. In order to further build on the initial momentum, we realise our digital communication will play a key role in our efforts to connect with our end customers. We want a capable and creative digital marketing agency, and Hyper connect fits the bill.”

     

    Added Ankur Pujari, Co-Founder & Business Lead, Hyper Connect Asia: “Our team is upbeat to be associated with a legacy brand name like CEAT (RPG group) and partner with them in their India and Europe growth story. As a young and growing digital marketing player, we are always enthusiastic about exploring brand innovations and the challenges that tag along with it. Associating with such great brands enables us to scale up our expertise and understand the dynamics of the local and international consumer behaviour.  It also strengthens our foothold in one more sector.”

     

     

  • Thetook its cue from the group’s vision statement that harbours a bright square smiley, alongside values such as ‘Unleash Talent’, ‘Touch Lives’ and ‘Outperform

    Dentsu Webchutney, RPG Group launch ‘Hello Happiness’ campaign

    By A Correspondent

     

    The RPG group has partnered with Dentsu Webchutney to launch a campaign featuring four films with their brand tagline ‘Hello Happiness’.

     

    This new campaign, notes a communique, took its cue from the group’s vision statement that harbours a bright square smiley, alongside values such as ‘Unleash Talent’, ‘Touch Lives’ and ‘Outperform’. Spread across six weeks, the campaign, driven largely via short films, illustrates how the group has brought happiness into the lives of diverse stakeholders.

     

    Said Manjira Sharma, DGM – Corporate Brand & Communications, RPG Enterprises: “At RPG, we believe that if we are able to bring any change into the lives of people, we have done justice to the group’s existence. And this change is only evident through people’s smiles; that is the bar we have set to measure our success. This is the reason we had to own the position of ‘Happiness’.”

     

    Nishi Kant, EVP and Branch head, Dentsu Webchutney says, “Real happiness is very tangible and each RPG film brings this home for the viewer – whether that be a child jumping around at an unexpected happiness, the tears streaming down a mother’s cheek at her daughter’s achievement, the boundless joy experienced by a grandfather in his grandchild’s company or the cheerful confidence of a happy employee. The term Hello Happiness means the active expression of Happiness and that is what the RPG Group stands for.”