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Tag: RPG Enterprises

  • The jury panel was headed by Harsh Goenka, Chairman, RPG Enterprises

    IAA Leadership Awards to be presented on July 25

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) will present its prestigious Leadership Awards on Monday, July 25, in Mumbai. These awards are presented to the leaders of the marketing fraternity who have excelled in their respective fields.

     

    Said Committee Chair Nandini Dias said “We are privileged to have a prestigious all-CEO jury panel headed by the indomitable Harsh Goenka, Chairman, RPG Enterprises along with other eminent jury members – Pawan Goenka, Chairman INSPACe and Ex-MD & CEO, Mahindra & Mahindra Ltd; Hemant Malik, Divisional Chief Executive – Foods, ITC Limited; Suparna Mitra, Chief Executive Officer- Watches and Wearables Division, Titan Company Limited; Vineet Bhatnagar, Managing Director & CEO PhillipCapital India; Vivek Sunder, Chief Executive Officer, Cuemath & Arijeet Talapatra, CEO, Transsion India.

     

    Over the years, we have come to evolve a streamlined and structured process that takes into account rigorous data points to arrive at the shortlist for each predetermined category. This enables the jury to conduct exhaustive and well-founded deliberations before they arrive at the final winners.”

     

    Added IAA President Megha Tata, “the Leadership awards are known for the superlative audience they attract. Apart from the marketers, there are also special awards for categories like Business leader of the Year, IAA Creative Agency Leader of the Year, IAA Media Agency Leader of the Year, IAA Media Game Changer of the Year, IAA Media Person of the Year, IAA TV Anchor of the Year.

     

  • Thetook its cue from the group’s vision statement that harbours a bright square smiley, alongside values such as ‘Unleash Talent’, ‘Touch Lives’ and ‘Outperform

    Dentsu Webchutney, RPG Group launch ‘Hello Happiness’ campaign

    By A Correspondent

     

    The RPG group has partnered with Dentsu Webchutney to launch a campaign featuring four films with their brand tagline ‘Hello Happiness’.

     

    This new campaign, notes a communique, took its cue from the group’s vision statement that harbours a bright square smiley, alongside values such as ‘Unleash Talent’, ‘Touch Lives’ and ‘Outperform’. Spread across six weeks, the campaign, driven largely via short films, illustrates how the group has brought happiness into the lives of diverse stakeholders.

     

    Said Manjira Sharma, DGM – Corporate Brand & Communications, RPG Enterprises: “At RPG, we believe that if we are able to bring any change into the lives of people, we have done justice to the group’s existence. And this change is only evident through people’s smiles; that is the bar we have set to measure our success. This is the reason we had to own the position of ‘Happiness’.”

     

    Nishi Kant, EVP and Branch head, Dentsu Webchutney says, “Real happiness is very tangible and each RPG film brings this home for the viewer – whether that be a child jumping around at an unexpected happiness, the tears streaming down a mother’s cheek at her daughter’s achievement, the boundless joy experienced by a grandfather in his grandchild’s company or the cheerful confidence of a happy employee. The term Hello Happiness means the active expression of Happiness and that is what the RPG Group stands for.”