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Tag: Royale Health Shield

  • The TVC infuses fun banter to drive the message of using the revolutionary Anti-Bacterial technology to keep your home safe & beautiful

    Asian Paints unveils campaign for Royale Health Shield

    By A Correspondent

     

    As a part of the national campaign for ‘Royale Health Shield’, Asian Paints has launched its second TVC that encourages consumers to choose an anti-bacterial paint that cares for your health. Conceptualised by Contract India, the ad is directed by Vivek Kakkad and stars Deepika Padukone and Ranbir Kapoor.

     

    Speaking about the new ad campaign, Amit Syngle, COO, Asian Paints Limited said: “Safety and hygiene has become a pressing matter today. People believe that the health of one’s home reflects one’s personal health and this is what makes Asian Paints “Royale Health Shield” a healthy choice for a concerned consumer. With Silver Ion Technology, as recommended by the Indian Medical Association (IMA), Asian Paint’s Royale Health Shield not only ensures that walls are bacteria-free, but offers the finest looking walls ever. Our second TVC with our brand ambassadors brings to light this very message but in a friendly and casual way.”

     

     

  • It brings together Deepika Padukone & Ranbir Kapoor for the very first time in a brand campaign

    Asian Paints launches national campaign for Royale Health Shield

    By A Correspondent

     

    Asian Paints has launched a campaign to promote its new offering, Royale Health Shield. Conceptualised by Contract India, the ad is directed by Vivek Kakkad. The film stars Ranbir Kapoor and Deepika Padukone.

     

    Speaking about the new ad campaign, Amit Syngle, COO, Asian Paints Limited said: “Today’s consumer is more aware and believes in making healthy choices that are safe and hygienic, especially when it comes to their homes. Asian Paints “Royale Health Shield” is one such healthy choice for a consumer to make to ensure their walls are bacteria-free. This revolutionary paint contains Silver Ion Technology, as recommended by the Indian Medical Association (IMA), making it the first such paint brand to receive this distinction.” Speaking on the two most sought after personalities in the new TVC Syngle added: “We are beyond excited to launch this new film with Deepika Padukone & Ranbir Kapoor. It is for the very first time that they are coming together to launch our brand campaign to advocate the best of what our brand has to offer”.

     

    Said Sagar Mahabaleshwarkar, Chief Creative Officer, Contract: “The idea was to tell a story of a paint that cares for you through two friends who care for each other. While the intention was emotional, the tonality was playful. Achieving this fine balance wouldn’t have been easy otherwise, but we had two powerhouse actors in Deepika and Ranbir. And the result is evident in their performances.”