MxMIndia

Tag: Royal Stag

  • One really has no idea what’s happening out here. It’s okay to be a bit arty sharty in ads, but not at the cost of comprehension

    Debrief: Royal Stag: Nothing royal about this

    By Anil Thakraney

     

    Didn’t know Royal Stag whisky is such a huge brand. They have hired the services of two very expensive movie stars for one single commercial. Wow! Thinking of the likely budget for this one makes me want to reach for a Patiala peg. And their claim that this TVC is for Royal Stag ‘mega music’ collection makes me want to dive into a vat full of booze.

     

    The commercial, featuring Shah Rukh Khan and Saif Ali Khan, is a load of nonsense. The visuals make very little sense, one really has no idea what’s happening out here. It’s okay to be a bit arty sharty in ads, but not at the cost of comprehension. All you see is various shots of the two heroes lost in deep thought, while flashing certain strange expressions, as the voiceover continues non-stop about competing with one’s own self, or some such heavy-duty stuff.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=DfyE2ENhX1o[/youtube]

    For one, both the heroes are neither royal nor stag. Both are much married, and both go around beating up people in public places. (Maybe those are the sort of dudes Royal Stag targets.) Both are also overused in advertising, so brand recall will be zilch. Therefore am not sure how much the brand gains with all this mega expenditure. I think the least the makers of Royal Stag should have done, having signed up SRK and Saif, is to create thrilling little movie films with them. That would have ensured some entertainment happens and the brand scores some points too.

     

    This looks like a half done ad. The VO says: “Abhi Shah Rukh Banna Baaki Hai.” I think abhi ad banna baaki hai.

     

    Rating: (On a scale of 1-5): 1. Gobbledygook.

     

  • The fourth Mirchi Music Awards honoured music talent across 24 categories as Radio Mirchi paid its tribute to music with much extravaganza and fanfare. Royal Stag was the title sponsor.

    Rockstar wins album of the year at Radio Mirchi Awards

    By A Correspondent

     

    The fourth Mirchi Music Awards honoured music talent across 24 categories as Radio Mirchi paid its tribute to music with much extravaganza and fanfare. Royal Stag was the title sponsor of Mirchi Music Awards. The awards were held on Wednesday, March 21, 2012.

     

    Bollywood personalities like Saif Ali Khan, Shreya Ghoshal and Bappi Lahiri, Mika, Sonu Nigam, Shankar Ehsaan Loy, Lalit Pandit, Salim-Suleiman, Ram Sampath, Sajid Wajid and Leslie Lewis were also among those personalities that performed during the awards night. Ash King, Harshdeep Kaur, Neha Bhasin, Anushka Manchanda, Tochi Raina, Shweta Pandit, Dominique and Clinton Cerejo, Kamal Khan, Suman Shridhar, Shefali Alvares, Benny Dayal and Ritu Pathak were among other celebrities at the Awards.

     

    There were 24 categories of awards at the fourth Mirchi Music Awards. The winners were decided by a jury that consists of notable personalities from the Indian film and music industry – Javed Akhtar, Ramesh Sippy, Ashutosh Gowariker, Sooraj Barjatya, Prasoon Joshi, Sameer, Shankar Mahadevan, Anu Malik, Aadesh Srivastava, Lalit Pandit, Kailash Kher, Louis Banks, Kavita Krishnamurthy, Alka Yagnik, Sadhna Sargam, Suresh Wadkar, Talat Aziz and Ila Arun.

     

    The Mirchi Music Awards – Winners List is as follows:

    1. Best Programmer & Arranger – Abhijeet Nalani & Giorgio Tuinfort for Chammak Challo from RA One

    2. Best Song Representing Sufi Tradition – Kun Faya Kun from Rockstar – A.R. Rahman, Javed Ali, Mohit Chauhan and Irshad Kamil

    3. Best Raag Inspired Song – Khoya Kya from Kashmakash – Hariharan, Sanjoy Das, Raja Narayan Deb

    4. Special Recognition to Pandit Channulal Misra

    5. Best Upcoming Singer of the year Male – Kamal Khan for Ishq Sufiyana from The Dirty Picture

    6. Best Upcoming Singer of the year Female – Tia Bajpai for Sheet Leher from Lanka

    7. Best Upcoming Music Director of the year – Harshit Saxena for Hale Dil from Murder 2

    8. Best Upcoming Lyricist of the Year – Seema Saini for Sheet Leher from Lanka

    9. Best Song Recording – Vijay Dayal and Mark ‘Exit’ Goodchild for Chammak Challo from Ra One

    10. Best Background Score – Ram Sampath for Delhi Belly

    11. Best Item Number Song – Ooh La La from The Dirty Picture – Bappi Lahiri, Shreya Ghoshal, Rajat Arora and Vishal-Shekhar

    12. Best Album of the Golden Era – Awaara (Shankar Jaikishen and Raj Kapoor)

    13. Royal Stag Make it Large Award – Dhanush and Anirudh – Special Award

    14. Jury Award for Outstanding Contribution to Hind Film Music – Babla Shah

    15. Best Indipop song – Mera Kya Hain Sab Hain Tera – Dil Ki Baatein – Javed Ali, Alaap Dudul Saikia & Ravi Basnet

    16. Best Song of the Year Mirchi Listeners Choice – Nadaan Parinde from Rockstar – A.R. Rahman, Mohit Chauhan and Irshad Kamil

    17. Best Album of the Year – Mirchi Listeners Choice – Rockstar

    18. Best Lyricist – Javed Akhtar for Khaabon Ke Parinde from Zindagi Na Milegi Dobara

    19. Best Music Director – A.R. Rahman for Nadaan Parindey from Rockstar

    20. Best Female vocalist – Sunidhi Chauhan for Ishq Sufiyana from The Dirty Picture

    21. Best Male Vocalist – Kamal Khan for Ishq Sufiyana from The Dirty Picture

    22. Best Song of the year – Senorita by Shankar Ehsaan Loy

    23. Best Album of the Year – Rockstar

    24. Lifetime Achievement Award – Khayyam