By Our Staff
Sony Pictures Networks India (SPNI) and Royal Rajasthan Foundation (RRF) have come together to champion the cause of mental health awareness with a campaign.
The campaign film features Sonali Kulkarni, campaign ambassador, who spotlights women’s lives and experiences from all spectrums of society, highlighting the mental health challenges faced and the need for awareness to deal with them. The campaign launch saw in attendance people from different walks of life like Kamalika Guha Thakurta – Actor and Founder of Artscape, Dr Akanksha Rathi Maheshwari – Consultant Psychiatrist, Bombay Hospital; Dr. Priyanka Mahajan – Consultant Neuro Psychiatrist, Masina Hospital, Diksha Sekhri – Architect (Community Impact), Royal Rajasthan Foundation along with Manu Wadhwa – CHRO, SPNI and Ranjit Barthakur – Chairperson, Royal Rajasthan Foundation, accompanied by campaign ambassador Sonali Kulkarni, who was part of an engaging panel discussion around the importance of speaking up and being heard.
Said N P Singh, Managing Director and CEO, Sony Pictures Networks India (SPNI): “Women are integral to our organisation, and we have always supported and encouraged women’s empowerment. The #KhulKeBolo campaign is a poignant reminder of the mental health challenges that many women fight daily. Our partnership with RRF is driven by a shared vision to break the taboo of silence around mental health issues.”
Added Ranjit Barthakur, Chairperson, Royal Rajasthan Foundation: “Here at the Royal Rajasthan Foundation – the philanthropic arm of IPL team Rajasthan Royals – our journey towards raising awareness around mental health started in 2020 with our series ‘Mind, Body and Soul’ which was led by our first-ever Royal – the late Shane Warne. As we launch the #KhulKeBolo campaign in collaboration with Sony Pictures Networks India, we continue that journey to break the shackles of silence surrounding women’s mental health. We pledge to bridge the gap between questions and solutions, fostering an atmosphere where seeking help is a sign of strength, not weakness. As the understanding of mental health evolves, we must treat this subject as intrinsic to everyone and not as a separate subject. Keeping this in mind, we are working towards a larger vision of making mental health awareness and destigmatisation a vital part of our work across all our projects. Let’s paint a brighter, happier canvas for all the wonderful women out there!”