MxMIndia

Tag: Ronita Mitra

  • The former Unilever Country Manager Marketing in Sri Lanka has taken charge of a position left vacant after Ronita Mitra exited the telecom major in July 2015

    Siddharth Banerjee to head marketing at Vodafone

    By A Correspondent

     

    Former Unilever Country Manager Marketing in Sri Lanka Siddharth Banerjee has taken charge as head of brand marketing and consumer insights at Vodafone.

     

    The position was lying vacant after the exit of Ronita Mitra who left the telecom major in July this year.

     

    His position will also look at activitation and digital media.

     

    In his 15 years of FMCG / CPG experience, including the last 13-odd years in Unilever, Banerjee  has worked across Country P&L roles and Global / Regional Brand Marketing roles, with rich exposure across Developing and Emerging Markets.

     

  • Culture Machine'sBeing Indian has been roped in to turbo charge theVodafone 3G Campaign with viral content for greater reach

    Maxus ESP initiates project with Culture Machine for Vodafone

    By A Correspondent

     

    Maxus ESP has initiated a brand new content project partnering digital video entertainment company Culture Machine with Vodafone for its 3G campaign ‘Speed is Good’. They roped inYoutube star ‘Being Indian’ whointelligently placed them for content on fast internet in a video titled ‘Mumbai on #SpeedisGood’. This co-branded video has already garnered half a million views in a week.

     

    The Vodafone 3G campaign which was rolled out during the IPL has already struck a popular chord with the audiences looking for high speed uninterrupted internet availability.

     

    The ‘Speed is Good’ campaign aims at articulating speed with the benefit of the fastest 3G network substantiated with hard functional claims basis an analysis of OoklaSpeedtest data during the period September 2014 to February 2015. The Vodafone network was adjudged to allow 22 per cent faster download and 43 per cent faster upload experience with its 3G data network as compared to the next best operator.

     

    Shailja Saraswati, Regional Director- Content (South East Asia & South Asia), Maxus ESP said, “We are looking to amplify the connection between speed and Vodafone through digital content to bring out the concept of ‘Speed is Good’. Given the popularity of the YouTube sensation—Being Indian, we have designed the campaign to reach out to a wider audience. It must be mentioned that we also collaborated with BIG FM and helped to create the “SPEED IS GOOD” philosophy using the programming framework of the radio station. There was a spike in participation when the radio campaign went live and it was attributed as one of the many factors for success. With the campaign now taking a digital course, the Vodafone 3G SPEED IS GOOD Campaign is all set to capture more hearts”.

     

    Ronita Mitra, Senior Vice-President, Brand Communications and Insights, Vodafone India added, “For Vodafone, youth is a significant component of our target audience. For this generation, their smartphones and mobile internet are their primary source of content consumption. The YouTube Stars are very popular and command a huge fan following. As part of our 360 degree campaign for Speed is Good, we co-created content with Being Indian, a very popular YouTube channel to connect with the Youth.”

     

  • The new campaign showcases everyday moments to bring alive the benefits of a Faster Data Network

    Speed is good, affirms Vodafone in new campaign

    By A Correspondent

     

    Vodafone has announced a new campaign to communicate its proposition “Speed is Good”. This comprises of a series of television commercials that Vodafone will air during the 7-week long tournament. The campaign is made up of short but memorable stories where Vodafone customers use their fast 3G network to bring a smile to someone’s face.

     

    This “Speed is Good” campaign aims at articulating speed with the benefit of the fastest 3G network substantiated with hard functional claims basis an analysis of Ookla Speed test data during the period September 2014 to February 2015. The Vodafone network was adjudged to allow 22 per cent faster download and 43 per cent faster upload experience with its 3G data network as compared to the next best operator. This campaign will endeavor to strengthen the 3G network credentials through new campaign.

     

    As a build-up to the IPL campaign, Vodafone launched the idea of ‘Speed is Good’ with two commercials “Farewell” and “Haircut” earlier. The commercials which are on air tell the story of technology and in the process touches hearts. The stories also effectively establish the idea of ‘Speed is Good’. To build on this idea, Vodafone will be releasing two new spots called “Baby” and “Library”. The “Baby” spot is about how a crying baby is pacified by a teenage boy with the help of faster video downloads on Vodafone. And the “Library” spot tells the story of how a group of friends break into a silent celebration in a library when the news of someone’s birthday spreads quickly on Vodafone 3G.

     

    Commenting on the campaign, Ronita Mitra, Senior Vice President – Brand Communications and Insights, Vodafone India, said: “IPL is the biggest sporting platform in the country designed to appeal to a wide audience with high clutter and frequency during a very compact period. In line with our brand promise of always enabling consumers to be confidently connected, we are launching the ‘Speed is Good’, campaign that reinforces Vodafone’s network credentials in an evocative and engaging manner. The high decibel campaign aims to position Vodafone as the fastest 3G network in the country.”