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Tag: Rohit Sharma

  • To create awareness on ease of paying education fees

    Rohit Sharma campaigns for Financepeer

    By Our Staff

    Financepeer, a Google incubated education fees financing company, has launched a digital campaign featuring cricketer Rohit Sharma. The campaign – through a series of videos by the right-handed cricketer, is aimed at creating awareness among parents and aspiring students on ease of paying education fees through collaborating with Financepeer.

    The video has been posted by Rohit Sharma on his Instagram handle and is being amplified by Financepeer across platforms. The campaign is live across platforms with the tagline #Fee Payment karni hai, toh Financepeer hi karo.

    Added founder of Financepeer, Rohit Gajbhiye: “We are extremely honoured to collaborate with Rohit Sharma for this campaign. We constantly strive to create a positive impact in the education sector and ensure that every student gets access to quality education. Also, we strongly believe that fees should not be a constraint for education and through our campaign, we want to enable parents and educational institutes to make quality education accessible.”

  • The cricketer is is exclusively handled by the talent arm of IMG-Reliance

    Rohit Sharma is Brand Ambassador for Dr Trust

    By A Correspondent

     

    Healthcare brand Dr Trust has announced the signing of cricketer Rohit Sharma as its new Brand Ambassador. The cricketer is is exclusively handled by the talent arm of IMG-Reliance.

     

    Said Aryan Goyal, CEO of Nureca Ltd which owns the brand: “Rohit Sharma is a strong, celebrated man and an advocate for others – he is the perfect ambassador to talk about the importance of health and wellness and the importance self-monitoring healthcare products play in everyday life. Dr Trust admires him for his principles, his talents and his ability to juggle a demanding cricket career while being a great family man too.”

     

     

  • The campaign has been conceptualised by Burgundy Communications led by senior ad industry professional Subhrajit Kar

    IIFL gets Burgundy to craft ‘Seedhi Baat’ with Rohit Sharma

    By A Correspondent

     

    IIFL Finance has launched its Brand Ambassador cricketer Rohit Sharma to communicate the value and meaning of its credo ‘Seedhi Baat’.

     

    In a series of three TV commercials each featuring a slice-of-life situation, Sharma delivers the message of via commitment, valuing relationships, and honesty.

     

    Said Nirmal Jain, Chairman  and CEO of IIFL Finance: “One of the key reasons of IIFL’s success has been in relentlessly keeping our customers’ interest above all else. Therefore, it is important to be absolutely transparent and flexible at the same time. Much like our choice of ambassador in the superbly talented Rohit Sharma who is cherished by the nation for his clean shot selection and effective approach to batting. Even as a leader, he leads from the front. We liked the idea behind the TVCs and resonated well with the campaign thought of Seedhi baat”

     

    The campaign has been conceptualised by Burgundy Communications led by senior ad industry professional Subhrajit Kar. Added Kar: “Seedhi Baat is even more relevant in today’s times when the common man is faced with financial challenges and uncertainty; they need someone who talks straight. Someone who truly partners you and is on the same side of the table.”

     

    The films have been directed by film-maker Rensil D’Silva. Said D’Silva: “Every day. we come across people who either avoid commitment or are not completely honest with us. Using light humour, these three stories present relatable situations, in which we expect but do not always receive honest answers. The idea to integrate Rohit Sharma within the storyline was key to bringing alive the proposition in a credible and memorable manner without being preachy.”

     

     

  • IMG already manages Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya and Shreyas Iyer

    IMG Reliance will now manage Shikhar Dhawan

    By A Correspondent

     

    IMG Reliance announced that it has signed on cricketer Shikhar Dhawan for an exclusive worldwide marketing and management arrangement. IMG already manages Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya and Shreyas Iyer.

     

    Said Nikhil Bardia, Head-Talent & Sponsorship, IMG Reliance: “Shikhar possesses enormous talent and character, a unique combination that along with cricket will help us build a brand. It is our absolute delight to be representing a talent like Shikhar who ranks amongst the best cricketers India has produced. We have put together a great team around Shikhar, whose expertise across various verticals will help him achieve the goals.”

     

     

  • IIFL Finance and Rohit Sharma come together to say #SeedhiBaat’

    IIFL Finance signs Rohit Sharma as First-Ever Brand Ambassador

    By A Correspondent

     

    NBFC IIFL Finance has signed up cricketer Rohit Sharma as its first ever Brand Ambassador.

     

    Speaking on the association, R Venkataraman, Managing Director and Co-Promoter, IIFL Group said: “We are glad to announce India’s leading batsman, Rohit Sharma, as IIFL’s brand ambassador. He is renowned for his straight drives. We believe in ‘Seedhi Baat’ or doing business the straight way.  We do this by being customer centric, offering relevant and simple products and ensuring transparency in our processes. Rohit is a living representation of brand IIFL values.”

     

    The first campaign by IIFL Finance with Rohit Sharma, informs a communique, is not a product promotion campaign but a public service message advising people on safety guidelines and rules to follow during lockdown to fight Covid19 outbreak.

     

     

  • The run machine will be the face of Noise’s Fitness Wearables Category

    Noise ropes in Rohit Sharma as its brand ambassador

    By A Correspondent

     

    Noise, a consumer electronics brand, has announced its partnership with cricketer Rohit Sharma.

     

    Said Gaurav Khatri, Founder of Noise: “We’re delighted to announce our partnership with Rohit Sharma, who truly is one of the greatest cricketers of our time. His dedication to the sport adequately mirrors the commitment we feel towards providing our customers with the best. Together, we look forward to propagating a positive message; One which resonates with youngsters, advocates following one’s passion, and encourages the youth to listen more carefully to their inner noise.”

     

     

  • The Indian cricketer is the first ever non-footballer brand ambassador appointed by LaLiga globally

    Rohit Sharma appointed LaLiga’s brand ambassador in India

    By A Correspondent

     

    Leading India batsman Rohit Sharma has joined hands with LaLiga as its brand ambassador in India. According to a communique, he is the first non-footballer in the history of the league to have been appointed to the role.

     

    Said Jose Antonio Cachaza, Managing Director, LaLiga India: “India is a very important market for LaLiga from a global perspective, we came here in 2017 to get a better understanding of the pulse of the nation. Over the past two years, and after several ground-breaking initiatives, it is obvious that India has a huge appetite for football. Rohit Sharma is the perfect example of this, inspite of being the most renowned face in Indian cricket right now, he is also an ardent football and LaLiga fan. In his persona on and off the field, Rohit embodies the LaLiga standards and principles. We are elated to have him as LaLiga’s first ever non-footballer brand ambassador and as the face of our brand in India.”

     

     

  • As India takes on New Zealand in the semis today, we do a quick recap of the Cup so far via our fav Amul ads

    Utterly Butterly World Cup-ilicious

     

     

    As India takes on New Zealand in the semis today, we do a quick recap of the World Cup so far via our favourite Amul ads. Watch on…

     


    India Vice -Captain breaks World Cup record! – (July’ 19)

     


    Rohit Sharma, first Indian to score four centuries in a World Cup! – (July’ 19)

     


    87 year old Super Fan cheering Indian cricket team makes social media waves! – (July’ 19)

     


    India pip brave Afghanistan via Shami hattrick! – (June’ 19)

     


    India convincingly beat Pakistan in CWC 2019! – (June’ 19)


    Matches washed out at CWC 2019! – June’19

  • The campaign has been shot through a unique behind the scenes approach in a user-generated content style

    Adidas launches ‘Never Stop Creating’ ad campaign

    By A Correspondent

     

    Adidas India announced the launch of its campaign #NeverStopCreating’. Featuring cricketers Rohit Sharma, Kuldeep Yadav and Rishabh Pant, the campaign builds on the brand’s belief that creativity never stops, on or off the pitch.

     

    Speaking on the launch of the film, Sharad Singla, Brand Marketing Director, Adidas India said: “At Adidas we believe in the infinite power of creativity. “Never Stop Creating” is a campaign which has been developed keeping in mind this belief and the personalities of the three creators who lead adidas’s voice in cricket. The entire campaign has been focused keeping in mind digital media. It will appeal to creators and the consumers who are hooked online and are seeking fresh and exciting content on their favorite topics and heroes.”

     

     

  • The report released in collaboration with Kantar IMRB, estimates the number of mobile gamers in India to rise to 368 million by 2022

    MMA, Kantar IMRB unveil ‘The Power of Mobile Gaming in India’

    By A Correspondent

     

    The Mobile Marketing Association (MMA), with Kantar IMRB have released a report titled ‘The Power of Mobile Gaming in India’, offering the latest data and insights on mobile gaming trends in the country. With India’s mobile app market growing at breakneck speed, mobile gaming platforms are increasingly commanding a substantial share of the advertising pie. The report was released in association with POKKT, a smart phone advertising platform for mobile games.

     

    According to the report, three out of four Indian gamers play mobile games at least a twice a day, for an average of 60+ minutes, each day. Mobile gaming is also quite prevalent in Tier 2 and Tier 3 cities, with similar amounts of time spent on gaming by users in these regions. With over 250 million mobile gamers, India has emerged as one of the Top 5 gaming countries, globally. With so much time spent on mobile devices, there lies a huge opportunity for marketers to tap into the space.

     

    “While it is common to assume that gamers tend come from a younger generation, this research has proven otherwise, and removes the stereotypes of a typical gamer. By changing their perception of what a “gamer” is, marketers can tap into a relatively untouched space and reach out to a sea of customers. Furthermore, since 55% of gamers perceive ads to be more personalised on gaming platforms, there is a much higher level of acceptance,” said Rohit Dadwal, Managing Director of MMA in Asia Pacific.

     

    “The Indian market is already known to be a mobile-first economy. The fact that mobile gamers are on their devices twice a day or more, there is ample opportunity for marketers to get creative in the way they run their marketing strategy. Whether it’s through partnerships or simply putting in an algorithm to retarget customers, the potential for monetisation is huge,” added Moneka Khurana, Country Head, MMA India.

     

    Said Hemant Mehta, Managing Director, Kantar IMRB and Chief Strategy Officer, Kantar South Asia: “Consumers have taken to mobile gaming in a big way, yet it still remains a relatively untapped advertising channel in India. Our study shows that mobile gaming is truly mainstream today, attracting a wide range of audiences. Besides being a highly sticky medium, it offers high engagement levels akin to OTT platforms. Personally, one of the most interesting findings was the low resistance to in-game advertising, as compared to other channels. This is a golden opportunity for marketers to communicate with their consumers, especially since mobile gamers perceive in-game ads to be more personalized and relevant than traditional media,”.

     

    Added Rohit Sharma, CEO & Co-founder, POKKT: “POKKT has today more than 140 million monthly users who are average spending more than 60 minutes every day playing mobile games on average. On top of this we have built huge machine learning and data capabilities to do better targeting for advertisers. Brands can certainly benefit from advertising on mobile gaming platforms due to the longer attention span given to mobile games, agreeing with the fact that mobile games is a huge platform for mobile advertising in India.”

     

     

  • The TVC will go live across multiple platforms including all social media platforms of Aristocrat

    Rohit Sharma unpacks with Aristocrat

    By A Correspondent

     

    Aristocrat has released its latest film as part of the ‘Unpack Your Dreams’ campaign. The TVC starring cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.

     

    Speaking about the brand ideology, Sudip Ghose, CEO at VIP Industries, said: “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious, and working hard to achieve their dreams.”

     

     

  • Shot in two solo parts, one film features Rohit Sharma, where the ace cricketer talks about how his journey to success was not at all easy

    Rohit Sharma & Ashwin endorse brand campaign for Aristocrat

    By A Correspondent

     

    Aristocrat has unveiled its latest campaign featuring recently appointed brand ambassadors Rohit Sharma and R Ashwin. Themed on Aristocrat’s new tag line, ‘Unpack Your Dreams’, the cricketers will be seen in the brand’s philosophy films portraying their stories of hardship and struggle turning their dreams to reality.

     

    Commenting on the outcome of the campaign, Sudip Ghose, Vice President-Sales and Marketing, V.I.P Industries said:  “The philosophy films have compelling stories of two great Indian cricketers who have proved that dreams can be achieved. Through this marketing campaign, we wanted to make the brand more relatable to our target audience who, like these stars, dream of making it big through sheer hard work. The campaign also showcases the new range of stylish, spacious and durable collection of backpacks and strolley bags which is sure to become a huge hit across the country.”The campaign has been rolled out on all social media platforms of Aristocrat.