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Tag: Rohit Saraf

  • Campaign created by Wavemaker and Ogilvy

    Rohit Saraf and Alaya F cast for Centre fresh gum film

    By Our Staff

     

    Center fresh chewing gum, the flagship brand of Perfetti Van Melle, has launched a new digital campaign to promote their brand and commemorate Fresh Breath Day (August 6th). The campaign features Rohit Saraf and Alaya F.

     

    The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from Ogilvy India. The campaign will be further amplified through YouTube and other social media platform promotions.

     

    Commenting on the film, Rajesh Ramakrishnan, Managing Director – Perfetti Van Melle India (PVMI) said: “Center fresh has been synonymous with ‘freshness’ at its core for almost three decades. The brand has pivoted on fresh breath confidence with contextual snippets and narratives that are relatable & resonate with the youth. This Fresh Breath Day, our endeavour is to bring the magic of first meetings and have a fresh take on stereotypical & classical rules that cloud the youth. We’re happy to onboard Alaya and Rohit as they truly represent the youth of today: confident, non-conformist, spontaneous, and strongly resonate with the brand personality.”

     

  • Created by DDB Mudra

    Alia Bhatt entices with Cornetto in new film

    By Our Staff

     

    Cornetto, the frozen desserts brand by Hindustan Unilever, has launched a film featuring Rohit Saraf and brand ambassador Alia Bhatt. The campaign, ‘Make the first move’, is aimed at breaking the stereotype around the expression of love, which expects men to always make the first move.

     

    Speaking on the campaign, Maya Ganpathy, General Manager, Kwality Wall’s said: “Cornetto has always been the wingman for youngsters to express love and make the first move. In our latest campaign, Cornetto goes a step ahead to change the language of love by asking one out ‘with a Cornetto’ and ‘to be their Cornetto’. It also breaks stereotypes by entrusting the girl to make the first move, an idea that is sure to spark a conversation and perhaps a new trend. We couldn’t have asked for a better team than Alia, Rohit, and Gauri (Shinde), who have done a spectacular job of bringing this idea to life!”

     

    Added Pallavi Chakravarti, Creative Head – West, DDB Mudra: “It’s not easy telling that special someone you like them. So, the next time words or even emoticons fail you, don’t worry. A Cornetto will suffice when you want to make your move. The campaign is light, sweet and ends on a high note – much like the Cornetto itself.”

     

  • Onboards Rohit Saraf to connect with GenZ

    Fastrack unveils smart watch, Reflex VOX

    By Our Staff

     

    Fastrack announces the launch of its first smart watch Reflex VOX with a digital campaign including multiple touch points to engage with its audiences. The brand has onboarded actor Rohit Saraf as its ambassador.

     

    Said Fastrack’s Marketing Head Ajay Maurya: “Fastrack has always established a great synergy between communication and innovation that enables us to lead the conversation regarding youth fashion and tech trends. With Fastrack Reflex VOX as we introduce a new category that caters to our audiences and gives us the right opportunity to collaborate with a personality that resonates with the spirit of our audiences. This association with Rohit has been a fun one and we are highly excited to introduce you all to him as the new face of Fastrack for its fash-tech portfolio. Rohit represents the generation of youth with unbridled spirit and enthusiasm and that is what the brand Fastrack represents.”