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Tag: Rohit Mehrotra

  • The mandate is that for the digital transformation mandate for the Organic Tattva Group

    Langoor Havas bags mandate for Organic Tattva

    By A Correspondent

     

    Langoor Havas, a digital agency that’s part of the Havas group, has won the digital transformation mandate for the Organic Tattva Group, a leading brand offering Organic food.

     

    Said Venugopal Ganganna, Chief Executive Officer, Langoor Havas: “This is a terrific win for us. Organic Tattva is a category leader, with over 200+ products. With our deep platform thinking capabilities and experience in marrying data, creative, and technology, we are looking forward to transforming the brand. We have a unique strategy in place, and we are very excited to get started on it.”

     

    Added Rohit Mehrotra and Kriti Mehrotra, Founders of Organic Tattva: “Our brand promise and connection to consumers is now going to extend to the digital world and we found a perfect partner in Langoor Havas to ideate and co-create this journey with us. We look forward to taking this journey to new heights by leveraging the integrated data, design, and digital marketing capabilities of Langoor Havas.”

     

     

  • The campaign attempts to inspire its listeners to look at the brighter side of things

    My FM extends ‘Jiyo Dil Se’ proposition further in latest brand campaign

     

     

    My FM, the radio arm of DB Corp, has launched a new brand campaign with the punchline ‘Chalo Aaj Kuch Achcha Sunte Hai”, which stems from the brand proposition of ‘Jiyo Dil Se’. The idea takes form through a print and outdoor campaign supported by the station jingle. DDB Mudra is the creative agency.

     

    Said Harrish M Bhatia, CEO My FM: “My FM believes that it has larger role to play in people’s life than just entertainment, our attempt is to bring back the unadulterated entertainment, light hearted purposeful listening that radio promises. The current campaign is a huge reflection of that.”

     

    Commenting on the launch of the new campaign, Rohit Mehrotra, Brand Head, My FM, added: “We want to take the brand to the next level. The idea is to position ourselves as a complete “family listening radio station”. Chalo Aaj Kuch Achcha Sunte Hai’, is in sync with the product promise of providing content that’s meaningful, positive and energetic, the attempt is to inspire listeners to look at the brighter side of things.”

     

    Speaking on the campaign, Vandana Das, President & Management Partner, DDB Mudra North said: “My FM is a pioneering radio brand and it needed a campaign that was personal and had a connect with the listeners; a connect which will help evoke a sense of pride and ownership towards the radio station. This campaign does exactly that.”