MxMIndia

Tag: Rohit Malkani

  • Elevates Rohit Malkani and Kartik Smetacek to CCOs

    L&K Saatchi & Saatchi strengthens Creatives

    By Our Staff

     

    L&K Saatchi & Saatchi, a part of Publicis Groupe India, has elevated Kartik Smetacek and Rohit Malkani, its Joint National Creative Directors, to the roles of Chief Creative Officers (CCOs). The duo will continue reporting to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India.

     

    As Chief Creative Officers, both Kartik and Rohit will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.

     

    Commenting on Rohit and Kartik’s new role, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India said: “Kartik and Rohit have been true partners to me in every way over the last few years. They have been integral members of our leadership team, aligned with the vision for our agency and its product in the country. They have contributed significantly to the agency’s evolution. The last few years at the agency have been marked by creative renaissance and strong business growth. Now, as we embark into the next phase of our journey, with bigger goals and ambition, the nucleus of powerful leadership at L&K Saatchi & Saatchi, with Kartik & Rohit as CCOs and Snehasis as CSO, will play an even more significant role.”

     

  • Focuses on "Hottest day mein bhi Jaldi Cooling"

    Crompton’s TVC for new range of aircoolers

    By Our Staff

    Crompton Greaves has launched a multimedia campaign for its new Optimus Air Cooler range. Conceptualized by BBDO, the short film shows Crompton’s perfect summer solution – “Hottest Day Main Bhi Jaldi Cooling” with its Optimus Desert Air Coolers.

    Said Rohit Malkani, Vice President, Marketing, Crompton Greaves Consumer Electricals Ltd.: “We wanted to communicate the superior performance of our product in an interesting and entertaining manner that not only underlines our key messaging but also highlights our technology in an effective way. Our Optimus Air Cooler range follows the basic consumer insight of wanting instant cooling the minute one feels the heat. Our thoughtful design has incorporated a lot of small features in the product that actually make “jaldi cooling” possible like the larger fan blades, a larger ice chamber that’s easy to maintain hence providing uniform cooling. Apart from this there are mosquito nets & an auto drain pump on account of which mosquitos will not find our coolers to be a breeding ground. Our lighthearted tongue-in-cheek messaging not only adds humour but also captures the basic and most important benefits of what our product offers in the long run.”

  •  “Silence Bhi aur Energy Savings Bhi” is what the campaign is called

    Crompton launches new TVC campaign

    By A Correspondent

     

    Crompton Greaves Consumer Electricals has unveiled its latest multimedia campaign called “Silence Bhi aur Energy Savings Bhi” for the launch of a new range of SilentPro ceiling fans. It is conceptualised by BBDO India.

     

    Speaking about the company’s latest campaign, Rohit Malkani, Vice President, Marketing, Crompton Greaves Consumer Electricals Ltd. said: “We are very pleased to launch this campaign for our new range of ceiling fans called SilentPro that captures the very nuances of everyday life. Crompton has consistently innovated to provide meaningful solutions that ease the consumers’ life. We understand that the fan is one of the most essential/fundamental necessities at home. At the same time, energy efficiency is also one of the driving factors in trying to save costs as well as doing our bit in contributing to the environment. Hence, keeping in mind how everyone needs a little bit of peace and quiet today more than ever before, we hope that the campaign addresses the same and our product helps in bringing comfort, long term benefit in energy savings as well as (mental) peace to the people.“

     

    Said Hemant Shringy, Chief Creative Officer, BBDO Mumbai: “The noise of a fan is something that we are so used to that we don’t realise how we have compromised our lives around it. We speak loudly, we keep the television volume high and often miss out some moments and conversations. Only once we experienced Crompton SilentPro did we realize what we were missing, and that we can experience silence even when the fan is on. Innovations like these make communication a lot easier. We really just highlighted the reactions that we all had. Because just like the husband in the film, we too felt, ‘Sab fans awaaz karte hain’ (all fans make noise). And that made room for interesting banter between our couple. This film adds to the world of the Crompton couple that we have so far lived with featuring the various offerings and innovations from Crompton – from fans and lights to coolers and home appliances.”

     

     

  • The duo will report to Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi

    L&K Saatchi & Saatchi strengthens creative team in Mumbai

    By A Correspondent

     

    L&K Saatchi & Saatchi has announced two key appointments for its creative teams in Mumbai. Joining the agency are Chandani Samdaria, who comes on board as Senior Creative Director and Nikita Goswami who has joined as Creative Director. The duo will report to Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi.

     

    Said Malkani: “At L&K Saatchi and Saatchi Mumbai, we are at the crux of a fabulous tomorrow, with a slew of new brands, leadership and energy. In the sea of prospective candidates that I met over the last few months two individuals stood out for me. They were bright, articulate and talented of course, but above all, they both had minds that were buzzing with fresh perspectives and a hunger for great work that I have rarely seen. Thank you Nikita and Chandani for teaming up for this gig and we’re looking forward to some seriously differentiated work from you!”

     

    While Samdaria has joined the agency from Leo Burnett, Goswami was last with Ogilvy India. Both appointments are effective immediately and based out of Mumbai.

     

     

  • TVC urges viewers to secure their loved ones’ financial futures by trusting Max Life’s 99.22% claims paid ratio achieved for FY 19-20

    Max Life unveils ‘Bharose Ka Number’ TVC

    By A Correspondent

     

    Max Life Insurance has unveiled its newest ad campaign ‘Bharose Ka Number’ highlighting the company’s performance in claims paid ratio in the last five years.

     

    Said Aalok Bhan, Director and Chief Marketing Officer, Max Life: “Claims and life insurance can sometimes be difficult to comprehend, but we believe this to be the most apt time to make the two topics relatable and relevant for our customers as financial protection is paramount in our current reality. Delivering the same message in a lighthearted father-son banter through the means of our newly launched TVC, we wish to create greater customer awareness of the importance of claims paid ratio that one must trust when buying a life insurance policy. At Max Life, our claims paid ratio or Bharose Ka Number is the ultimate hallmark of our credibility and trust, and reflects our promise to our customers, reassuring them of the kind of security they can expect should an eventuality arise.”.

     

    Added Rohit Malkani, National Executive Creative Director, L&K Saatchi & Saatchi: “The ‘Bharose ka Number’ project as it has come to be known, is our very first project with Max Life. The entire process from pitch to execution, was done on video calls, con-calls and online groups. It’s been an exhausting but fabulous collaborative experience with a marketing team that has backed us to the hilt. And while we couldn’t have asked for a better beginning to the relationship, I say: the best is yet to come!”

     

     

  • The campaign has been created by L&K Saatchi & Saatchi

    Sterling Holidays TVC on joy of holidaying

    By A Correspondent

     

    Sterling Holiday Resorts Limited has unveiled a TV and digital campaign for pan-Indian audiences. The campaign captures Sterling’s brand philosophy of Holiday Differently by showcasing the various curated holiday experiences and discoveries that the brand offers to its guests.

     

    Speaking on the launch of the campaign, Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts said: “Sterling has evolved from being a pure play time share company to a holiday company, catering to both our Sterling members and the FIT segment. In order to position ourselves as an experiential holiday company, we re-launched our brand in December 2017 with the brand promise of Holiday Differently! We now want to bring alive this promise to our target audience by launching the brand communication on TV and digital media.”

     

    Said Rohit Malkani, National Creative Director, L&K Saatchi & Saatchi:  “From shooting sunrise in the highest tea estate in India to discovering local sweets we never knew existed, the film is a glorious, non-stop montage of these discoveries and experiences. Shot with a mixture of GoPro and a Mini Alexa, we’ve shot with natural light and minimal frills to keep the traveller experience authentic and inviting.”

     

    The TV campaign will be aired on national media commencing from February 2019. Sterling is also planning to amplify the brand campaign through digital, social, OTT, press and cinema.

     

     

  • Kartik will be responsible for the creative teams in Mumbai, Rohit will be responsible for the creative teams in Delhi & Kolkata

    Delna Sethna exits L&K Saatchi & Saatchi; Kartik Smetacek and Rohit Malkani elevated to Joint NCDs

    By  A Correspondent

     

    L&K Saatchi & Saatchi has announced that its Chief Creative Officer, Delna Setha will be moving on from the agency after a five-year stint in order to pursue other interests.

     

    The agency has also rolled out a new creative organisational structure which will be led by Kartik Smetacek and Rohit Malkani who have been elevated to Joint National Creative Directors, with immediate effect.

     

    Said Anil Nair, CEO, CEO & Managing Partner, L&K Saatchi & Saatchi: “It is always a sad moment to say goodbye to someone who has been an integral part of our growth story over the last five years. I’d like to thank her for being an exceptional leader and paving the way for path-breaking work along with her team. I wish Delna the very best for her future endeavor.”

     

    Said Sethna: “All through life I’ve only ever followed my heart, and I think I’m much too old now to mend my ways. I wish everyone at Saatchi much luck.”

     

    On the newly appointed roles Nair said: “Rohit and Kartik have played a critical role in shaping L&K S&S’s creative product. They have been an integral part of the Leadership team for many years now. It was quite natural to look within and choose them to take on this larger mandate. I am absolutely certain that both of them will surpass everyone’s expectations in raising the creative bar further.”

     

     

  • #HappyRainbowBox is 360 degree campaign encompassing both ALT and BLT marketing vehicles

    Srei dials in happiness in latest brand campaign

    By A Correspondent

     

    Srei has launched a corporate campaign, #HappyRainbowBox, dialing in happiness as its raison d’etre. The TVC which has been conceptualised by Law & Kenneth Saatchi.

     

    Said Amitava Sinha, Group Head – Corporate Communications & Branding at Srei: “Considering this is perhaps the first time Srei is communicating with the general public whose lives we touch meaningfully but implicitly every day, we believe the #HappyRainbowBox will serve as an inspiring icon of our world view. We hope our message will encourage each of us to dip into our respective Happy Rainbow Boxes to inject just that little incremental dose of happiness and optimism around us.”

     

    Added Rohit Malkani, National Creative Director, Law & Kenneth Saatchi: “This has been a particularly rewarding project. The Power of Positivity is something that resonates with me personally and I think we were extremely fortunate to have a set of clients who pushed us to think beyond the category cues.”

     

     

  • The agency's Mumbai office will handle Bauli’s brand portfolio

    L&K Saatchi & Saatchi bags creative mandate for Bauli India

    By A Correspondent

     

    Italian MNC Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications.

     

    Said Raghav Ravichandar – Senior Marketing Manager, Bauli India: “We are excited to have one of the world’s leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”

     

    Added Rohit Malkani – Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi: “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”

     

  • He has worked on brands like Vivo Smart Phones, India Gate, Vodafone, Tata Chemicals, Zee Networks, Sun Pharma amongst others

    Tushar Pal joins L&K Saatchi & Saatchi as ECD

    By A Correspondent

     

    Tushar Pal

    Tushar Pal joins Law & Kenneth Saatchi and Saatchi from Lowe Lintas. He has over 15 years of experience across agencies like DDB Mudra, Ogilvy, FCB Ulka& Lowe Lintas previously. He will be based out of the Gurugram office of the agency.

     

    Said Rohit Malkani – Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi: “Tushar is the kind of advertising professional and creative bloke you would love to have on your team. His calm exterior hides an unrestrained creative soul, always willing to push the envelope and backed with solid brand work. He comes in at a perfect time, when things are hotting up at Law & Kenneth Saatchi & Saatchi Gurugram. Having Tushar at the helm in Gurugram at this crucial time is an asset and I am looking forward to working shoulder to shoulder with him”

     

    Said Pal on joining L&K S&S: “The agency has an inspiring vision and the firepower to deliver only the best. I look forward to leading the team and push the creative envelope that results in awe-inspiring work.”

     

  • He will be based out of the Mumbai office of the agency

    Rohit Malkani joins Law & Kenneth Saatchi & Saatchi as ECD

    By A Correspondent

     

    Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience across agencies like Rediffusion DY&R, JWT, Grey Worldwide, Planetasia.com, Publicis Ambience Advertising, Bates 141, Publicis Singapore & Minority Brand Creation and Management. He will be based out of the Mumbai office of the agency.

     

    He has worked on brands like Kingfisher, Van Heusen, Unilever, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, Virgin Mobile, ICICI Bank, Citibank, Legrand, Siemens amongst others

     

    Said Anil S Nair – CEO & Managing Partner, Law & Kenneth Saatchi & Saatchi on the appointment: “Rohit is a fantastic addition to our creative leadership team. His expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

     

    On joining Law & Kenneth Saatchi & Saatchi, Malkani said: “These are exciting times at Law & Kenneth Saatchi & Saatchi. The agency is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible offer and I can’t wait to bring my brand of infectious energy to the organization.”