MxMIndia

Tag: Rohit Kapoor

  • The pitch was for the entire portfolio of brands and involves only offline duties. The multi-agency pitch saw participation from other leading agencies

    Wavemaker India retains Perfetti

    By A Correspondent

     

    Wavemaker has announced the retention of media duties for Perfetti Van Melle India. Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India way back in 2006.

     

    Speaking on the successful retention of the business, Kartik Sharma, Managing Director – South Asia, Wavemaker said: “We are extremely delighted to continue our decade long partnership with Perfetti. It is a huge moment of pride as this is the first win for us as Wavemaker. We couldn’t have asked for a better start to this year.”

     

    Added Navin Khemka, Managing Partner, Wavemaker India: “Working with Perfetti, one of the largest confectionery manufacturers in the world, has been a great experience right from the start of this journey. We have together built iconic brands and continue to deliver unmatched media value for them.”

     

    Said Rohit Kapoor, Director – Marketing, Perfetti Van Melle India: “[The] Wavemaker (erstwhile Maxus) team has played a significant role in building our brands over the years. We are excited to share that our partnership with Wavemaker will continue after a comprehensive media agency validation process. Wavemaker has consistently demonstrated adequate capabilities to support us to achieve key business objectives, drive performance and innovation rigour.”

     

    The pitch was for the entire portfolio of brands and involves only offline duties. The multi-agency pitch saw participation from other leading agencies.

     

     

  • Center Shock will be available at Rs. 2 per gum in an attractive jar for high in shop visibility

    Perfetti Van Melle bring back Center Shock

    By A Correspondent

     

    Perfetti Van Melle India has announced the launch of Center Shock in the Indian market; a sour flavoured gum in line with the growing sour flavours trend worldwide.

     

    Commenting on the launch, Rohit Kapoor, Director – Marketing, Perfetti Van Melle India said:  “We have continuously been asked by consumers to bring Center Shock back on our Facebook and other social media handles. Given the amount of interest we see from consumer memory, and the fact that consumers are more accepting of sour flavours now, we have worked to get to launch Center Shock. It’s a joy to bring back a brand basis consumer demand. We will be supporting the launch on social media exclusively, with the same loved communication (designed by Ogilvy) as before. It will be available as a limited edition.”