MxMIndia

Tag: Rohit Jindal

  • The initiative was carried out in UP, Uttarakhand, Jharkhand and Bihar

    Harpic takes an innovative approach towards changing mindsets to build toilets

    By A Correspondent

     

    Home hygiene brand Harpic has launched its ‘Matrimonial’ campaign focused towards curbing open defecation.

     

    Commenting on the campaign launch, Rohit Jindal, Marketing Director, RB India, said: “As a brand, Harpic intends to not just assist people in using clean and hygienic toilets but aims at attacking the mindset which is callous towards defecating out in the open. Harpic is committed towards building Swachh India and hopes more and more people will introspect and make a conscious decision towards adopting a dignified and respectable lifestyle.”

     

  • Moov scales up its marketing strategy launches new series of ads

    Moov pushes brand positioning further in latest campaign

    By A Correspondent

     

    Pain-removing aid Moov announced its new ad campaign ‘Apno ke liye Moov karo’. In one of the TVCs, Olympic medallist PV Sindhu is seen standing up to the nation spreading the key campaign message that Moov enables you to live through the expectations of your loved ones.

     

    Talking about the campaign and the association, Rohit Jindal, Marketing Head, RB India said: “Moov has a legacy of helping people get instant pain relief. With the new campaign we want to say that pain is a sign of pushing yourself to try harder. PV Sindhu is the pride of our nation and her dedication and determination towards her game is unmatched. We are proud to associate with her as a brand ambassador for Moov.”

     

    Talking about the thought behind the new campaign, Prasoon Joshi, CEO, Mc Cann World Group India said: “Moov is a dynamic brand and this an insight campaign to further create a stronger brand connect. We really value our relationship with Reckitt Benckiser. We have already taken Dettol from strength to strength with a great partnership with the entire team.”

     

  • According to a recent study on one-upmanship in relationships, when a person begins to play with a mobile phone, their partner tend to spend even more time on his or hers

    Durex unveils the ‘Love Bug’ this Valentine’s Day

    By A Correspondent

     

    On occasion of Valentine’s Day, Durex takes on the bold move to ignite the passion among lovers with ‘Look Up For Love’. In an era where technology has become an addiction, where lovers are too immersed in their virtual world on mobile and miss their real love,Durex has come up with a new campaign that when utilised properly, technology can rekindle the romance.

     

    According to a recent study on one-upmanship in relationships, when a person begins to play with a mobile phone, their partner tend to spend even more time on his or hers. Where 71.4 per cent of people admitted using mobile phone very often and 61per cent agreed that their partner uses a mobile phone frequently, the figure shows how relationships are affected because of the technology and importance of creating a ‘technology-free’ zone with your loved one.

     

    The campaign aims to bring together couples who are estranged because of the frequent usage of technology and encourage them to have a more real conversation with each other. To enhance the relationship and build true connection, Durex has launched the Love Bug – A reminder for your partner that you want to be #TrulyConnected.

     

    Speaking about the new campaign, Rohit Jindal, Marketing Director – RB India said “The campaign is an attempt to inspire couples to ditch the technology, have a more real conversation and connect with each other this Valentine’s Day. We believe that key to a healthy relationship is staying engaged and appreciating every moment with each other.”