MxMIndia

Tag: Rohit Chadda

  • To expand ET Now’s business news offerings to digital viewers

    ET Now launches ETNowNews.com

    By Our Staff

     

    Leading English business News has announced the launch of its digital business news platform, ETNowNews.com.

     

    Rohit-Chadda
    Rohit Chadda

    Said Rohit Chadda, President & COO – Digital Business, Times Network said, “Serving holistic business news to the nation at large, we are delighted to expand ET Now’s unparalleled business news offerings to digital viewers. Powerful content enhanced by visual storytelling and simplified information to deliver easy-to-consume stories on business, stock market and economy, the website has been carefully designed and curated to appeal to the content preferences of all cohorts of users consuming business news online. With powerful and impactful multimedia content and a strong editorial team, I am confident ETNowNews.com will further fuel our mission in driving financial empowerment and will act as an enabler of financial freedom for every discerning Indian.”

     

    Added Nikunj Dalmia, Managing Editor, ET Now and ET Now Swadesh said, “ET Now has been committed to India’s growth story for over a decade and we are now thrilled to launch our digital arm, ETNowNews.com, a multimedia business news platform that truly integrates ET Now’s Live stream, exclusive content, special shows, videos, and compelling analysis. Pioneering a revolution of financial empowerment and progress for millions of Indians, ET Now has delivered breakthrough stories that have redefined the Indian economic landscape. I am confident that ETNowNews.com will resonate with the audience, fulfilling their dreams and aspirations to Rise with India.”

     

  • ZenithOptimedia has bagged the media mandate for Foodpanda.in

    ZenithOptimedia wins media mandate for Foodpanda

    By A Correspondent

     

    ZenithOptimedia has won the media mandate for Foodpanda.in after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning & buying, and will include digital duties as well. Foodpanda.in is an online food ordering platform has launched a new TV ad campaign. The two TVCs, created by Cheil India, highlight the core value proposition of foodpanda, that of ensuring customer delight at every point in the food delivery process. The key message, “If foodpanda likes it, you will love it!” spells out the fact that anything one orders through the portal has already been screened through stringent yardsticks of quality to ensure maximum satisfaction.

     

    Hari Krishnan
    Anupriya Acharya

    Commenting on the win Hari Krishnan, MD, ZenithOptimedia said, “We are happy to bring on board a client like Foodpanda and look forward to doing some really exciting work with them.”   Rohit Chadda, MD and Co- Founder of Foodpanda.in added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”

     

    Anupriya Acharya, Group CEO, ZenithOptimedia says, “Over time we have expanded our presence in this sector where the ROI can be tracked 24X7. Also, this further consolidates our relationship with Rocket Internet, beyond Jabong and FabFurnish.”