Tag: Rohit Bansal

  • Snapdeal appoints Kanika Kalra as VP-Marketing

    By A Correspondent

     

    Snapdeal announced the appointment of Kanika Kalra as Vice President – Marketing. A seasoned global marketing professional with a career spanning over 12 years, Kanika joins Snapdeal after several triumphant stints at Hindustan Unilever limited, Pepsico and GlaxoSmithKline Consumer Healthcare Limited.

     

    At Snapdeal, Kanika will be focused on making the business more customer-centric and ensuring creativity and impact in all communication.

     

    Welcoming Kanika, Rohit Bansal, Co-Founder, Snapdeal said, “We are thrilled to welcome Kanika. She comes with a vast and distinguished experience in brand marketing. As we look at defining more innovative solutions for our customers, I am sure she will add tremendous value and further fuel our growth”.

     

    Speaking about her appointment, Kanika Kalra said, “As ecommerce continues to revolutionize the Indian economy, I am confident that Snapdeal is poised to play an even bigger and more impactful role in the coming years. I am excited to be a part of Snapdeal’s journey and to shepherd the company’s growth as the country’s most preferred retail brand.”

     

    During her eight year stint as the Global Brand Director for Hindustan Unilever Limited, she spearheaded key innovations in the skincare category. Prior to that she was a part of the brand marketing teams at Pepsico and Glaxo Smith Kline Consumer Healthcare Limited.

     

    Kanika holds a Post Graduate degree in Marketing from IIM, Lucknow and a Bachelor’s degree in Mathematics from Delhi University.

     

  • Snapdeal acquires Letsgomo

    By A Correspondent

     

    In a move to further strengthen its leadership in the m-commerce domain, Snapdeal has announced that it has acquired Letsgomo Labs, a mobility solutions company.

     

    Letsgomo Labs provides end to end mobility solutions to businesses that are looking to harness the power of mobile. Founded by Manav Kamboj and Vikas Banga, the 76 member team with expertise across mobile technologies, design and strategy; consults businesses right from building mobile strategies to conceptualization of applications and mobile sites to implementation and hosting. The company also works with leading e-commerce companies to help them strengthen their mobile capabilities.

     

    With the acquisition, Letsgomo team, now a part of Snapdeal family will focus on further strengthening the organisation’s mobile technology capabilities. Mobile is one of the key growth drivers of e-commerce in the country and building a robust mobile commerce platform has been a key focus area for Snapdeal. With the acquisition of Freecharge in April 2015, Snapdeal has become the largest m-commerce company in the country. Already, 75 per cent of the orders on Snapdeal come via mobile based transactions. The recent acquisition of Martmobi – a mobile technology start up, was also a step towards further strengthening Snapdeal’s mobile platform.

     

    Rohit Bansal

    Speaking about this, Rohit Bansal, Co-Founder, Snapdeal said, “Mobile is one of our key focus areas and in a span of just 2 years, the medium has proved to be one of the biggest growth drivers for the company. Delivering a great user experience across varying data connections and numerous handsets being used in the country is the guiding principle for our mobile initiatives. Over 75% of our sales now come through mobile platforms and Letsgomo team becoming a part of our family will further propel our efforts in this direction.”

     

    Manav Kamboj, Co-Founder, Letsgomo said, “Snapdeal is focused on building strong mobile capabilities and we are truly excited to be a part of the Snapdeal family. We strongly believe that new age technology innovations will happen here. Mobile will continue to drive e-commerce in the country and how companies utilize this platform will be a key success determinant. We look forward to building world class mobile technology at Snapdeal and set new benchmarks for the industry in this space.”

     

  • Snapdeal strengthens appoints Bhuvan Gupta as VP-Engineering

    By A Correspondent

     

    Snapdeal.com has appointed Bhuvan Gupta as Vice President-Engineering. In his new role, Bhuvan will be responsible for further strengthening the company’s technology platform by building technology which further eases merchants to sell online. This is in continuation with the company’s vision of helping a million merchants to go online in three years.

     

    Snapdeal has been ramping up its engineering team aggressively to further build and enhance customer and seller experience on its site. With the aspiration to become a globally renowned technology leader, Snapdeal’s 1000+ people strong engineering team aims to continue raising the bar on technology that enables great buyer and seller experience.

     

    Bhuvan comes with a vast experience across technology positions in multinational companies across industries, successfully leading technology functions and galvanizing their growth. With over 15 years of experiences, he holds an engineering degree from Birla Institute Technology and Sciences (BITS), Pilani and a business degree from the prestigious Faculty of Management Studies (FMS), Delhi. Prior to joining Snapdeal.com, Bhuvan was the CTO at BSB Portal (JV between BSB and Yahoo Japan). At BSB, he built the engineering team that developed popular Hike Messenger, Wynk Music and One touch internet, powering key mobile data initiatives for Airtel.

     

    “We are thrilled to have Bhuvan join the Snapdeal family.  Bhuvan comes with a rich experience and has been at the heart of key mobile and technology innovations in his previous organizations. Technology and innovation are at the core of our company, and we are positive that his passion for technology will ensure that Snapdeal continues to innovate and create life changing experience for buyers and sellers. His onboarding is in line with our plan of onboarding over 1000 of the top computer engineers in the country to make Snapdeal a technology powerhouse,” said Rohit Bansal, Co-founder at Snapdeal.com.

     

  • JS Verma, Illustrious Allahabadi and a Standard By Himself. Tribute by Rohit Bansal

    By Rohit Bansal

     

    In the middle of 2008, the chase for ratings had forced yet another low in the quality of television news stories. Correspondingly, there was the fear that government may slam a content regulator. To stay a step ahead, the then triumvirate of News Broadcasters Association (NBA), G Krishnan of TV Today, Samir Manchanda of TV18, and KVL Narayana Rao of NDTV, proposed that we should have a regulator of our own.

     

    The board latched on to their idea immediately.

    ‘Who’ was the next question.

     

    The required credentials were simple enough. The man – actually, Justice (Ms) Ruma Pal’s name came up too! – was expected to carry the kind of credibility that government would have no option but to slam the brakes on its own plans.

     

    I remember the short discussion on who the first call should go to. Rao, if I remember correctly, suggested Justice JS Verma.

     

    I do remember hinting to the triumvirate and the others – Chintamani Rao of Times, Barun Das of Zee News, Shazi Zaman of Star (Ashok Venkatramani replaced him in the coming weeks) – that Justice Verma won’t just torpedo the government’s designs. He’ll set us right too!

     

    Everyone laughed, but that’s what happened.

     

    When the draft of the News Broadcasting Standards, rules by which NBA channels would agree to regulate themselves, authored by Arnab Goswami and fine-tuned by legal eagle Harish Salve, and his own terms and conditions were delivered to Justice Verma for consent, he made only two corrections: a salary of Rs 1 per month instead of Rs 1.5 lakh that was being offered, and the power to issue notices ‘suo motu.’

     

    Delighted that we’ll be saving Rs 18 lakh per year, we saw the other condition as a non-issue. But it is these two ‘corrections’ that gave the News Broadcasting Standards Authority (NBSA) its social contract. The chairman could walk away any day; and he needn’t wait for someone to make a complaint after paying Rs 1000, the amount prescribed under the rules. A walk in the park could be a sufficient trigger.

     

    Justice Rajinder Sachar did that to us in India TV. He mentioned to Justice Verma that Farzana Ali, a US-based researcher known to him had been wronged by the channel; linking her to the CIA, when she, in fact, was with Rand Foundation. Also, that the comment made by Ali on the 9/11 attacks was to the Associated Press, but India TV had para-dubbed the quote and, allegedly, passed it off as their own.

     

    Bang came Justice Verma’s notice! I wrote an elaborate defence, but the judge refused to grant us a hearing. Everyone, including those who didn’t quite like us or the story, confessed that Justice Verma was wrong. That the ‘right to be heard’ was, well, our right! But Justice Verma was unrelenting. Not only did he fine us Rs 1 lakh, in my book his way of asserting the freshly-minted NBSA’s writ, he also issued a long clarification citing case law that if a judge is convinced, he doesn’t necessarily have to hear a defendant!

     

    India TV resigned from the NBA. The press splashed the story. Is this the opportunity that government had been waiting for? I remember the stormy exit meeting where Annie Joseph, our faithful secretary-general who also serviced the NBSA, confided how she had taken my petition to Justice Verma’s rented home in Noida. But the judge virtually shut the door on her, saying there was no need for him to read anything more!

     

    A brouhaha followed. India TV went public on questioning the judge. Krishnan didn’t want the government to take advantage of NBA’s shattered unity. He and Rao organized a ‘peace meeting’ at The Chambers in the Taj. Justice Verma showed up. He was respectfully briefed that the channel had remitted the fine and deferred to the apology prescribed by the NBSA. Would he hereon close the chapter? I was advised not to say anything, much less state that we should’ve been heard! I didn’t have to. For I was privy to what was perhaps the only weak spot this judge ever had! In one word, it was “Allahabad.”

     

    “Allahabad,” said with a deep sigh, is a synonym for large-heartedness and camaraderie of an innocent India that’s past us by. It binds those of us associated with the university town, me via my father.What nobody in our Board knew was that Justice Verma and he were classmates! Both would talk a few times in the year of circa 1950-1953 when they had both immigrated to study under the feet of the masters. In one such nostalgia meeting, when it fell upon me to go and pick up my father from the judge’s residence, Justice Verma shared, “the meaning of Allahabad.” As the incoming chief justice (CJ) of Madhya Pradesh, his relations with the then chief minister of Madhya Pradesh were frosty. “So much so that in the swearing in, I didn’t even plan to smile! This was bad news for the prosecution! But just as I was walking, the wily CM got the better of me. He had a group of students organized to meet me. I was breezing past them, when one of them shouted, ‘Sir, we are from Allahabad!’ I couldn’t help but stop…and I did for a long time…and I smiled a lot at the CM thereafter!”  So, at The Chambers meeting, the right hand came on my shoulder fleetingly, a glint in the eye reserved for fellow Allahabad is followed, and the ghost of the Farzana Ali episode was buried!

     

    Large-heartedness following a sharp rebuke were Justice Verma’s middle name. So was the narrative that he never had money to buy himself a home. The image got Manish Tewari, the minister for information and broadcasting, to come calling at the judge’s rented quarters within a few days after swearing in. It gave Uday Verma, the MIB secretary, an experience of a lifetime, following someone bright idea during the Raj Path protests after the Nirbhaya rape that NBSA must caution member channels not to criticize the government. “Pray, why?” the learned judge is believed to have asked the secretary. “Sir, they are at Raj Path, wanting to enter Rashrapati Bhavan. What would you do if you were the President?”

     

    “I would open my door and step out to meet the children protesting on my door,” Justice Verma replied. It is this no-nonsense approach that got Sonia Gandhi to telephone him to apologize for the late-night knock on the door by a messenger carrying the Congress’s suggestions on rape laws. RIP, Justice Verma. May your tribe increase.

     

    The writer is a former editor and NBA Board member. He is CEO & Co-Founder, India Strategy Group, Hammurabi & Solomon Consulting. Email: rohitbansal@post.harvard.edu.

     

  • The Anchor: Rohit Bansal on 5 must-dos for the sun to rise on Digitization on Nov 1

    By Rohit Bansal

     

    1. Govt and Ambika Soni must stay

    To state the obvious, for The Cable Television Networks (Regulation) Amendment Act, 2011 to kick in the mandatory switchover of the existing analogue cable TV networks to Digital Addressable System (DAS) in the four metros of Delhi, Mumbai, Kolkata and Chennai, the government must survive.

     

    Even if that’s a given, the minister Mrs Ambika Soni mustn’t be allowed to meander into party work. If she does, a new minister will take his or her own to time settle down, and pernicious lobbies for a status quo will have an upper hand.

     

    2. Ambika Soni and her babus get three states into action

    Though Shastri Bhavan bears the mantle of implementing the Act, the ministry of information and broadcasting (MIB) has no boots on the ground. So, unless Maharashtra, Tamil Nadu andBengalsee the DAS in their own interest, Mrs Soni, Uday Varma and Rajeev Takru, her two key satraps, won’t make progress beyond impotent bluster.

     

    3. There’s deeper monitoring and a few scalps on the lamp post

    Albeit coming late, TRAI regulations on Tariff & Interconnection would have had enough time since April 30 to sink in. The Quality of Service Regulations and the Consumer Complaint Redressal Regulations would have existed since May 14, requiring every Broadcaster and MSO to publish its Reference Interconnect Offer within 30 days of issue of the regulation, and the stipulated 30 days for negotiations between Broadcasters and MSOs, and thereafter, the MSOs and LCOs to arrive at agreements for us ordinary Joes would have been exhausted many times over. No one could then cite lack of time for fuzziness over the terms and conditions for installing Set Top Boxes and the prices of channels on an a-la-carte as well as on a bouquet basis. Also, every MSO or its linked Cable Operator would have no excuse for failing to put a Consumer Complaint Redressal System consisting of a complaint centre with toll free consumer care number, web based complaint monitoring system, as well as appoint or designate one or more nodal officers and publish consumer’s charter for DAS.

     

    Thus Verma and Takru have their tasks cut out. Implementation is their dharma, the concerned states their believers.

     

    4. ISRO delivers the promised launch

    For any stick that Takru and Varma may hold, the cable operator is wily enough to dodge them. What she can’t is if Indian Space Research Organisation’s much-delayed GSAT-7 multi-band satellite, carrying payloads in UHF [ultra-high frequency], S-band, C-band and Ku-band, leaves the ground and starts doing some work. It would then be left to Doordarshan’s Tripurari Sharan to show his mettle and put together a free-to-air DTH platform of 200+ channels on GSAT-7. If Sharan can swing that, the cablewalla will embrace DAS with a measure of fear if not conviction.

     

    5. The DTH Gorilla Begins to Maraud

    These folks have sat on their backsides sleeping over the opportunity that “DAS Confusion” presents to them. If only they can get cable operators to become LMOs and leverage some Rs6,000crore residing in their war chests, the pure-play cablewalla will see more in digitization than what the long-arm of the regulation can ever achieve by scaring him.

     

    Rohit Bansal is CEO & Co-Founder, Hammurabi & Solomon Consulting