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Tag: Rohan Srinivasan

  • Started by Rafi Q Khan and Rohan Srinivasan

    PR captains launch Compass Communications

    Public relations industry seniors Rafi Q Khan and Rohan Srinivasan have joined hands to launch an independent communications consulting firm, Compass Communications.

    Headquartered in Delhi NCR, Compass Communications is a full-service agency and will provide end-to-end services and training to clients seeking senior counsel. Currently, the Compass team has under a dozen consultants and the agency works with affiliates across the country.

    Said Khan announcing the launch: “Our team’s diverse backgrounds and experience of working across leading global MNCs, listed companies and start-ups, means we’re flexible and agile to ensure our operations and team are aligned with our client’s needs from the start. We simply aim to be the ‘Compass’ that guides and delivers on our clients’ communication objectives for optimal business impact.”

    Added Srinivasan: “We’ve already managed to sign up brands across diverse sectors such as Auto, Consumer, HR, Education, Real Estate and Technology. At our core, we will be true to ensuring our clients get the best of both worlds—an agency that implements and understands global best practices and yet appreciates what it takes to deliver results locally.”

  • Rohan will be responsible for heading Marketing, Branding, Internal and External Communications and go to market strategies for all Vyoma Media's product Innovations

    Vyoma appoints Rohan Srinivasan to head marketing &comms

    By A Correspondent

     

    Vyoma Media has announced the appointment of Rohan Srinivasan as Chief Marketing and Communications Officer. He will oversee the company’s overall brand and marketing strategies in addition to internal and external stakeholder communications.

     

    Commenting on the appointment, Shriranga Sudhakara, MD & Founder, Vyoma Media said: “We are thrilled to welcome Rohan to the team. His insights and experience of working with both global and domestic brands will be extremely valuable in driving our company’s overall business development and vision. He has a proven track record of building long-standing relationships with business partners, scaling up businesses from scratch and charting out impactful and highly visible media strategies.”

     

    Speaking about the role, Srinivasan, said: “I am delighted to take on the role of custodian of Vyoma Media’s overall narrative and communications efforts and to join its growing and ambitious team. We are well poised to take the market by storm especially as we foray into new transit verticals. We already engage with 4 million consumers daily across our locations and with our aggressive plans we will be reaching out to a huge majority of all consumers on the go across the country.”

     

     

  • Italian beer Peroni Nastro Azzurro has appointed Eulogy! India as its PR and communications partner.

    Eulogy! India wins PR mandate for Peroni

    By A Correspondent

     

    Italian beer Peroni Nastro Azzurro has announced the appointment of Eulogy! India as its PR and communications partner. As part of the mandate, the agency will develop and handle strategic communications for the brand and will start with launching their campaign ‘Storie di Stile’ that celebrates an exciting milestone.

     

    Commenting on the association, Darioush Afzali, Marketing Director, SABMiller India, said, “With its robust set of lifestyle clients we feel, Eulogy! has a good understanding of the national lifestyle media landscape and will be able to create the positioning we are looking for. We are happy to announce this partnership and look forward to exciting times ahead”

     

    Said Rohan Srinivasan, Director, Eulogy! on winning the account: “Peroni Nastro Azzurro is an iconic Italian brand and I am delighted to partner with them on their ambitious vision that could transform the beer industry in India.”