MxMIndia

Tag: Rohan Mehta

  • FCB Group India has announced that it is accelerating its digital media

    FCB launches FCB/Six, Ankit Banga is Chief Business Officer

    By Our Staff

     

    The FCB/Six leadership team

    FCB Group India has announced that it is accelerating its digital media, CX and performance offering in India with the launch of the creative data speciality division, FCB/Six.

    One of FCB group’s initiatives, FCB/Six helps clients around the world activate their data, performance media and customer experiences by offering a suite of digital services such as Digital Media Planning & Buying, E-commerce Marketing, UI/UX Design & Development, CRM & Martech Solutions, Search Engine Optimisation, App Store & E-commerce Optimisation, Creative Performance Production Hub, Data Studio and a Command Centre for Listening & Online Reputation Management. The practice works closely with IPG’s data specialist Acxiom and external partners Meta, Google and Salesforce.

    The launch of FCB/Six in India follows on the heels of FCB Group India’s recent acquisition of Kinnect, newly rebranded as FCB Kinnect. FCB/Six India will leverage Kinnect’s team of 115 platform and data experts to drive full-funnel marketing, including retention, engagement and loyalty, using its global proprietary tools and techniques.

    FCB Group India has appointed Ankit Banga as Chief Business Officer to lead the operations for FCB/Six in India. Banga — who has over a decade of digital experience and has extensively led digital transformations, brand building and customer experience in the past — is excited over this new role. He will be supported by Bharatesh Salian, Sr. VP of Marketing Science and Customer Experience, FCB/Six India and Dhruv Shah, VP – Web Strategy & Organic Search, FCB/Six India.

    Said Tina Allan, FCB Global Partner, Data Science and Connections: “FCB Group India’s acquisition of Kinnect has perfectly positioned us to grow FCB/Six in the region and deliver on the timely business activation needed to fuel timeless brand value for clients. By bringing FCB/Six to the market, we will continue to build new capabilities and evolve our services to create India’s most future-focused integrated advertising network.”

    Speaking on the development, Rohit Ohri, Chairman and CEO of FCB Group India, said: “We are consistently evolving how we think about and approach working with media and technology thanks to our continuing investment in data-fuelled creative. With our latest acquisition, Kinnect, FCB Group India is better positioned to provide its clients with interdisciplinary, integrated digital creative solutions and propel FCB/SIX’s expansion. A recent collaboration between FCB Kinnect, FCB India and FCB Chicago to create the influencer “Chatpat” helped the NGO SOS Children’s Villages of India raise awareness and money to aid the homeless and destitute and is a perfect testament to our continued investment in data-fuelled creative.”

    Regarding leading FCB/Six in India, Rohan Mehta, CEO of FCB Kinnect and FCB/Six India, said, “FCB/Six’s launch in India signifies the focus on delivering full-funnel value to our customers. The media, CX and Martech landscape are changing dynamically, and FCB/Six is well-poised to help clients navigate this market. I am super excited about this launch and Ankit’s helming this capability. Ankit’s extensive experience in transformational leadership and executional excellence will be a valuable asset to the entire leadership team at FCB/SIX India as we work towards creating meaningful consumer experiences for our brands across national and international markets.”

    On his appointment, Banga said, “I’m grateful for the trust and confidence placed in me and excited to collaborate with FCB Group India’s leadership team to drive growth and scale for our clients. The launch of FCB/Six in India represents our commitment to unlocking the true value of digital through data-driven innovation, breaking media silos and delivering exceptional customer experiences. With comprehensive digital services and strategic partnerships, FCB/Six India is poised for success.”

  • The digital creative-led agency was founded by Rohan Mehta and Chandni Shah in 2011

    Finally! FCB acquires equity in Kinnect

     

    By Our Staff

     

     

    Marketing services conglomerate Interpublic and FCB have announced the acquisition of equity stake in Kinnect, billed as India’s largest independent digital marketing agency. While the agency will partner FCB Group India, it will continue to operate under the management of its current leadership.

     

     

    We’ve prefixed the headline with a ‘Finally’ because this has been in the works for a while, and was in fact going to be announced before the pandemic or around the time. With this acquisition, the FCB group beefs up its digital media arsenal.

     

     

    Founded by Rohan Mehta and Chandni Shah in 2011, Kinnect has over 350 employees working across offices in Mumbai, Delhi and Bengaluru. Awarded Campaign South Asia’s Independent Agency of the Year multiple times, and Digital Agency of the Year 2020, Kinnect has clients such as Amazon, Asian Paints, HDFC Bank, P&G Group (Ariel, Tide & Old Spice), Disney+Hotstar, Bytedance Group (the TikTok owners), TVS Motors, RPSG Group, and more.

     

     

    Speaking about the acquisition, Rohit Ohri, Chairman and CEO, FCB Group India, said, “We believe that today creativity needs to be fueled by technology and data. Our ideas must not only generate greater long-term brand value but also activate business in the short term. This new partnership between the FCB Group, India’s most awarded creative agency, and Kinnect, India’s largest independent digital agency, will actualize this vision and mission for all our clients.”

     

     

    In addition to creative work, the agency also has a media planning and buying arm called Media Kinnect. Although not spelt out, it’s not unlikely if it works closely with Lodestar, the media that’s part of the larger FCB network.

     

     

    Kinnect also has divisions for specific activities: for influencer amd talent outreach it’s Kinnect Outreach, for reputation management and listening – Kinnect 24/7, Kinnect Tech and Kinnect Productions for production activity.

     

     

    Discussing the partnership with FCB Group India, Rohan Mehta, CEO, Kinnect, said: “This development represents an exciting new chapter in our journey! As part of a global network, we see a huge opportunity to learn from their experiences and apply them in an Indian context. We will continue building new capabilities and evolving our services based on the needs of the markets while focusing on delivering the most effective solutions for our clients.”

     

     

    Added Chandni Shah, COO, Kinnect:  “We are thrilled to be joining forces with the FCB Group. Leveraging their expertise in building brands over decades, we hope to achieve similar legacies for our clients. Together we look forward to engineering a more transformative and holistic experience for brands and are excited about the possibilities of what we can achieve together.”

     

     

  • Will help change policies and procedures to gear up for new phase and work culture

    Kinnect appoints Vibha Sharma as VP – HR

    By Our Staff

     

    Vibha Sharma
    Vibha Sharma

    Kinnect, digital marketing agency, has appointed Vibha Sharma as Vice President-HR, for its operations across India.

     

    Rohan Mehta
    Rohan Mehta

    Expressing his views on the development, Rohan Mehta – CEO at Kinnect, said: “KinnectEdge – our culture – has always been the key differentiator and has underpinned our success as a company. In a people driven business, HR is literally the most important function, and with the pandemic, it has become even more important. Given the new work from home environment, we see lots of things changing in terms of policy and procedures and hence Vibha’s knowledge and domain expertise will help us get ready for this new phase and the new work culture that the pandemic has exposed us to.”

     

    Added Shara on her move: “Leading Human Resources at a culture-driven company like Kinnect is an exciting opportunity. As Kinnect continues to expand its footprint in the digital spectrum, talent will continue to be at its top priority. This makes it even more vital that every Kinnector has the same great experience. The HR function will be key in ensuring this, and I look forward to creating an impactful talent strategy by streamlining existing processes and implementing new initiatives for the company’s positive growth.”

     

  • The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office

    Kinnect wins digital mandate for Maple

    By Our Staff

     

    Maple Digital Technologies has awarded Kinnect its digital media mandate. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

     

    The agency will undertake digital media planning and strategic requirements for the brand, including social media management, web solutions, influencer outreach and online reputation management.

     

    Talking about the partnership, Tushar Bhatia, Chief Marketing Officer, Maple, said: “We are on a high growth trajectory and while last year has faced us with COVID-19, we took this opportunity to re-invent ourselves. As a first step towards thriving in this environment, the focus was to give our customers a seamless experience online and offline, across buying, upgrading and being serviced during these times where #WFH is the new normal and travel is restricted. For this, We needed a partner who could understand our vision. We chose Kinnect after going through their profile and their adept understanding of customers across an array of brands. With the right mix of ideas and innovation, together we look forth to drive value and create experiences for our customers.”

     

    Rohan Mehta

    Added Rohan Mehta, CEO – Kinnect: “As one of Apple’s premium resellers, Maple is in an exciting space and we are delighted to partner with them. Our intent to drive meaningful brand communications coalesced with Maple’s top-notch holistic experience, will strengthen the brand goal of being synonymous to Apple – in predominant regions of operations. So when someone thinks of Apple, they think Maple!”

  • The account will be handled by the agency’s Mumbai office

    Kinnect wins creative digi mandate for Himalaya Men

    By A Correspondent

     

    Himalaya Men, from the house of The Himalaya Drug Company, has awarded its digital creative mandate to Kinnect. The account will be handled by the agency’s Mumbai office and was won following a multi-agency pitch.

     

    Said Ashwani Gandhi, Head of Men’s Grooming and E-commerce verticals for Himalaya: “Successfully influencing the male consumer, especially with regards to personal care, is both challenging as well as rewarding. With the number of users and the time spent on digital mediums showing an increase day-by-day, digital becomes an imperative medium for brands, and more so for brands that cater to men. Kinnect comes with strong credentials and has a team of highly motivated and passionate individuals. We’re confident that together we will be able to efficiently build digital as a vital growth driver for Himalaya Men.”

     

    Rohan Mehta

    Added Rohan Mehta, CEO – Kinnect: “The male grooming category that was neglected for years, is a growth driver in the personal care segment today. We are truly excited to partner with Himalaya MEN, a fantastic brand known for leading innovations in this category. With the brand looking to explore new opportunities on digital, we have outlined a creative approach and social media strategy that will elevate the brand portfolio amongst its targeted audience. Our endeavours are focused on making the brand an integral part of men’s daily personal care routine and make it what it truly is – synonymous with men’s grooming!”

     

     

  • Kinnect will be responsible to fuel TikTok’s growth and solidify its base in India

    TikTok India awards digital marketing mandate to Kinnect

    By A Correspondent

     

    Kinnect has been appointed as the digital agency for TikTok India. Kinnect will be responsible to fuel TikTok’s growth and solidify its base in India.

     

    Rohan Mehta

    Commenting on the account win, Rohan Mehta, CEO – Kinnect said: “We are extremely excited that TikTok India has decided to partner with us. TikTok is giving wings to the creativity of emerging India and is evolving as a prime platform of self-expression. We are eager to further grow its usage across markets and ensure that people across categories are able to become a part of this fast-growing creative community.”

  • The agency's Bangalore office will handle the account

    Casagrand awards digital media mandate to Kinnect

    By A Correspondent

     

    Kinnect has been awarded the digital media marketing mandate for Casagrand, South India’s real estate company. The agency’s Bengaluru office will handle the account.

     

    Commenting on the account win, Rohan Mehta, CEO – Kinnect said: “Casagrand is an exciting mandate to secure, and we are elated to add this prominent brand to our esteemed clientele. Using tech, creative, and data to complement our strong media strategy, we aim to deliver substantial business outcomes for the brand on digital.”

     

     

  • Kinnect will be responsible for executing and driving social media campaigns on all platforms for HDFC Bank

    Kinnect wins social media mandate for HDFC Bank

    By A Correspondent

     

    Kinnect has won the social media marketing mandate for HDFC Bank. Won after a multi-agency pitch, the mandate includes digital creative strategy and social media campaign creation and execution. Kinnect will be responsible for executing and driving social media campaigns on all platforms for HDFC Bank. Along with this, the agency’s Kinnect Outreach division will also execute influencer-led campaigns for the brand.

     

    Said Ravi Santhanam, CMO, HDFC Bank: “HDFC Bank understands that its customers are moving to the digital world and seek to engage with their bank as well as manage their banking needs through digital channels. We have been at the forefront of leveraging digital technology in providing banking solutions through digital channels in a frictionless manner. Through this strategic partnership, we aim to enhance our engagement with customers on social media platforms in a big way and make it a key approach to reach out to our younger, millennial audience.”

     

    Rohan Mehta

    Commenting on the account win, Rohan Mehta, CEO – Kinnect added: “HDFC Bank is a forerunner of the Indian market, and has always followed international standards. Digital has been an important platform for them, from a marketing as well as customer relationship standpoint. It remains the key medium to reach new customers who are early in the bank adoption process. With HDFC Bank launching new products targeted to millennials, this is the perfect time to help the brand launch digitally-forward campaigns that resonate perfectly with this audience.”

     

     

  • The campaign consists of three social media videos that would focus on Tata Capital’s key retail loan offerings

    Tata Capital promotes financial freedom in latest digital film

    By A Correspondent

     

    Tata Capital has launched its new social media campaign empowering consumers to achieve financial freedom with its consumer loan offerings.

     

    Commenting on the campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “This Independence Day, Tata Capital emphasises on being financially free through a series of social films. This campaign captures everyday life situations which are funny and moves away from serious finance discussions. This concept helps us build a stronger connect with our young customers, enhance brand awareness and amplify reach.”

     

    The advertisements were conceptualized by digital marketing agency Kinnect. Said Rohan Mehta, CEO at Kinnect: “As a creative agency we wanted to approach Independence Day and the aspect of freedom differently, in a way that would resonate with the youth and help the brand stand out amidst the digital clutter. The team really believed in this unique, light take on breaking free and we’re really looking forward to creating a solid mark in the digital space with this campaign, and thereby laying the foundation for many more to come!”

     

     

  • The mandate includes digital marketing strategy, influencer outreach, and driving and delivering the overall social media requirements

    Asian Paints awards digital marketing mandate to Kinnect

    By A Correspondent

     

    Kinnect, formerly known as Social Kinnect, has been awarded the digital marketing mandate for Asian Paints. The mandate was won following a multi-agency pitch.

     

    The mandate includes digital marketing strategy, influencer outreach, and driving and delivering the overall social media requirements of the brand.

     

    Commenting on the account win, Rohan Mehta – CEO, Kinnect said, “It has been a pleasure working with the Asian Paints team thus far, and to have our relationship grow with them this way. They have bestowed a great responsibility on us – to be their custodians on digital – and we’re excited to take it on. We’ve devised campaigns like ‘Donate A Wall’ that have struck a chord with audiences across India and helped Asian Paints remain socially relevant. We look forward to continuing in this vein and doing category-leading work on digital”.