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Tag: Rohan Lavsi

  • To further enhance cricketing action in India

    Viacom18 bags TV and digital rights for Abu Dhabi T10

    By Our Staff

     

    Viacom18 has bagged the TV and digital rights for the Abu Dhabi T10. Facilitated by sports management firm Rise Worldwide, Viacom18’s multiyear partnership with Abu Dhabi T10 will further enhance cricketing action in India.

     

    Speaking about the partnership Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom 18 said: “Sporting events have always attracted a wide spectrum of audiences and we have been successfully experimenting with sports content on our network. The Abu Dhabi T10 collaboration is a bold step in further enhancing our sports content mix and we are hopeful it will help us expand our viewer and sponsor base.”

     

    Added Rohan Lavsi, Business Head – Hindi Movies Cluster, Viacom18: “We are excited to bring to our extensive cricket fanbase in India the unique, snackable, high-energy T10 format. It is our vision and constant endeavour to present our viewers with an unmatched entertainment experience that doesn’t require an episodic commitment. Movies and sports fit this vision and in that sense are quite complimentary as a variated content mix. This belief has been validated by both our viewers and advertisers as we witnessed significant uptakes whenever we have showcased sports – be it the NIDAHAS Trophy or the RSWS.”

     

  • The channel, which will air popular films from after the 1980s, will be available on DD FreeDish other than various broadcast platforms

    Viacom18 to launch on Colors Cineplex Bollywood on April 1

    By Our Staff

    Viacom18 Media has announced the launch of Colors Cineplex Bollywood, a 24×7 Bollywood film channel. The channel will launch on April 1, 2021 across leading platforms. The channel, which will air popular films from after the 1980s, will be available on DD FreeDish other than various broadcast platforms.

    Targeted towards the audiencies of Mumbai and Delhi as well as Hindi Speaking Markets of Maharashtra, Gujarat, Uttar Pradesh, Bihar, Madhya Pradesh and Rajasthan, Colrs Cineplex Bollywood aims to entertain Bollywood movie buffs with its brand proposition of ‘Hit Hai!’. The channel will showcase hits from the 1980s such as Amar Akbar Anthony, Kaalia, Namak Halaal, to the 90s hits like Hum Dil De Chuke Sanam, Raja Hindustani, Jeet, Dil, Kachche Dhaage to millennial favourites like Golmaal, Dabangg, Hera Pheri franchise as well as recent hits like Chhalaang, Padmavaat, Student of the Year 2, Andhadhun etc.

    Speaking on expanding the Network’s Hindi Mass Entertainment Cluster, Nina Elavia Jaipuria, Head Hindi Mass Entertainment and Kids TV Network, Viacom18 said: “The launch of Colors Cineplex Bollywood will bolster Viacom18’s play in the Hindi Mass entertainment category and strengthen our share in the Hindi movie genre specifically. Aimed at appealing to the masses, the channel is a natural extension of our current Hindi movie portfolio. We are excited about this launch and look forward to becoming the ultimate destination for the best of Bollywood on television.”

    Speaking on the channel’s proposition, Rohan Lavsi, Head, Hindi Movies Cluster, Viacom18, added: “The charm of Bollywood movies lies in the unparalleled blend of intense drama, powerful action and soulful music delivered on a grand scale. COLORS Cineplex Bollywood encapsulates wholesome entertainment defining the ultimate movie viewing experience for our viewers. With a robust library spanning decades, the channel has something for everyone. With a brand proposition ‘Hit Hai!’, COLORS Cineplex Bollywood will celebrate the iconic dialogues, unforgivable villains, energetic dancers, superstars and much-loved characters that have not only made an important contribution to Indian cinema but have also become an integral part of our daily lives. We are sure the channel will go on to become an instant hit amongst viewers of all ages.”

    With the launch of COLORS Cineplex Bollywood, Viacom18 will further expand its movie portfolio with an aim to gain significant presence in the Hindi movie space. With the telecast of only Hindi movies, the channel will fulfil the insatiable appetite for Bollywood movies. COLORS Cineplex Bollywood will launch on 1st April 2021 across all leading DTH & Cable platforms including DD FreeDish. The launch will also be accompanied by a robust marketing plan.