By A Correspondent
Glance, the mobile default lock-screen content company, has inked a content partnership with Autocar India. Glance replaces the default mobile lock-screen with an AI-powered recommendation engine to provide personalized content, product and services.
Said Hormazd Sorabjee, Editor, Autocar India: “At Autocar India, we’ve always prided ourselves for being the first and last word on all things automotive. So, whether you’re a buyer or just want your daily fix of the latest on cars and bikes, Autocar India is your one-stop shop. We are very excited about our partnership with Glance and are happy to be able to reach out to our fans through what is a new and visually exciting medium. We are sure enthusiasts will enjoy the quality content from Autocar India as well as the intuitive and pioneering Glance platform.”
Added Rohan Choudhary, Vice President Product & Founding Team, Glance: “Every product and service can always do with more distribution. If content is king and distribution is the queen, this partnership then becomes the ace of trumps. It’s a perfect intersection of Autocar India’s content, hinged on quality and Glance’s distribution that’s second to none available on the mobile lock screen. Glance with 28 million DAUs and 65 per cent mobile penetration on new smartphones has unparalleled distribution making this content accessible and available on the only screen that matters – the mobile lock screen aka screen zero.”