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Tag: Roger Pereira

  • Will continue to evolve and face challenges

    IAA India Chapter completes three decades

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) completes thirty years in the service of the marcom industry.

     

    Said IAA President Megha Tata: “This is a landmark year for us. The IAA has evolved into what is arguably the most prominent association in the country representing marketing, advertising and the media. We commit ourselves to remaining relevant and doing what is in the best interests of our constituents as well as our consumers. Though we are still in the midst of the pandemic we have rolled our several initiatives and you will see many more beginning this month itself. I salute all the past Presidents and members who have contributed to the growth of IAA.”
    Added Srinivasan K Swamy immediate past president IAA Global: “The India Chapter has been addressed by everyone from the Prime Minister, to several Union Ministers to film and sports celebrities. It has shown its capability to host one of the biggest and best World Congresses ever held. It has a varied bouquet of initiatives and events catering to its wide spectrum of constituents and has been recognized by the IAA World Board as its Best Chapter several times. I wish the members all the very best and exhort them to evolve and face the challenges of a dynamic environment.”

     

    Veteran mediaperson Roger Pereira, the person who brought IAA to India in the first place said: Forty years ago, I still remember reading with rapt attention Prof Theodore Levitt on Globalisation and thought to myself: How could India not possibly be part of it! Founding the India Chapter was certainly the first step. Thank you, RBI Governor IG Patel”.

  • NS Rajan, Managing Director, Ketchum Sampark was elected Vice-Chairman and Shashidhar Sinha, CEO, Mediabrands India P. Ltd was reappointed as honorary treasurer at the same meeting

    Subhash Kamath is ASCI chairman

    By A Correspondent

     

    Subhash Kamath

    Subhash Kamath, Chief Executive Officer at BBH & Publicis Worldwide, India, has been unanimously elected chairman of the Board of Governors of the Advertising Standards Council of India (ASCI). The vote was held at the Board meeting that followed the 34th Annual General Meeting on Thursday, September 10, afternoon.

     

    NS Rajan, Managing Director, Ketchum Sampark was elected Vice-Chairman and Shashidhar Sinha, CEO, Mediabrands India P. Ltd was reappointed as honorary treasurer at the same meeting.

     

    The Board of Governors includes: Abanti Sankaranarayanan, Co-Chairman & Board Member, ISWAI;  D Shivakumar Group Executive President, Aditya Birla Management Corporation P. Ltd; Girish Agarwal, Director, Dainik Bhaskar Group ; Harish Bhat, Director, Tata Consumer Products Ltd; KV Sridhar, Chief Creative Officer (Global), Nihilent Ltd; Madhusudan Gopalan, CEO, Procter & Gamble Hygiene and Health Care Ltd; Rohit Gupta, President – Network Sales & International Business, Sony Pictures Networks India P. Ltd; Prof SK Palekar, Centre For Developmental Education, IFIM Business School; Priya Nair, Executive Director Beauty and  Personal Care, Hindustan Unilever Ltd; Prasun Basu, President – South Asia, Nielsen (India) P. Ltd; Sivakumar Sundaram, President Revenue, Bennett Coleman & Co. Ltd; Umesh Shrikhande, CEO, Taproot India Comm. P. Ltd.

     

    Said Kamath: “It’s a genuine privilege to accept this role as Chairman of ASCI. Having served ten years on the board, I have had the honour of working and learning from very senior and experienced leaders of the industry. More importantly, I have learned the immense value of self-regulation and the far reaching impact of the work ASCI has done over the years. Our industry today is at a crucial stage. With the digital revolution influencing brand messaging and engagement with consumers, advertising is evolving rapidly. And with the recent formation of the Central Consumer Protection Authority constituted by the government, self-regulation will be even more crucial in promoting consumer confidence and trust. As I have always said, with great creative power, comes great responsibility. So I look forward to working closely with the ASCI team to continue the good work set up by my predecessors and to introduce some newer, more future-facing initiatives as well.”

     

    Recalling his year-long tenure at ASCI, outgoing chairman Rohit Gupta added: “I thank all my colleagues, ASCI members and everyone who was part of this incredible journey. I am glad I was given an opportunity to drive the body that spearheaded important changes in the advertising industry. This year has been the most eventful for ASCI as we tackled several challenges. The pandemic saw many misleading ads, which were dealt with immediately. The Ministry of AYUSH reached out for help in flagging misleading advertisements regarding prevention and treatment of Covid-19.  We also signed up with TAM to monitor 3,000 digital portals for misleading claims. We successfully met the three objectives we had set: increasing our consumer base, monitoring the digital space and working closely with government bodies. I wish Kamath and the board the very best.”

     

    At the AGM, veteran mediaperson Roger Pereira presented a tribute to Brahm Vasudeva, non-executive chairman of Hawkins Cookers and the first chairman of ASCI, who passed away in July. ASCI members missed his presence at the AGM where Vasudeva would always come up with pertinent and well-researched questions.

     

  • Pereira is also the founding father of IAA India

    Roger Pereira accorded Honorary Life Membership of IAA

    By A Correspondent

     

    Roger Pereira

    The International Advertising Association (IAA) has conferred the IAA Honorary Life Membership on veteran communications advisor Roger Pereira.

     

    Pereira, who led Shilpi Advertising for 22 years ending 1985, established Roger Pereira Communications in 1986. The agency was among the leading PR agencies and had a tie-up with Burson-Marsteller and later Edelman which eventually acquired his primary PR business.

     

    Meanwhile, IAA also announced the winners of the 2017 Inspire Award. IAA World President and Chairman, Felix Tataru, while congratulating the winners said: “In what is now a truly global landscape the International Advertising Association, with its global footprint of over 3000 members, who are practitioners in all sectors of the marketing communications business, we are proud to recognize their accomplishments, commitment and services contributed to our industry.” “The IAA Inspire Awards have been initiated to pay tribute to our members for their many achievements and contributions of Leadership, Vision, Commitment and Service to advance the IAA globally as well as to make a difference in the worldwide arena of marketing communications. They have contributed their professional expertise and inspired the marketing communications community locally, regionally and globally.”

     

    The IAA Inspire Champion Award honours notable leaders for their lifetime achievements, vision, committed services to IAA, as well as their contributions to advancing the IAA and communications in the global marketing communications industry. This year’s five recipients include: Maria Bauernfried, Marketing Director, Kelly GmbH – Austria; Akira Kagani, Executive Advisor, Drill Inc – Japan; Brendan Ripp, Executive Vice President, National Geographic, FOX Networks Group – USA; Anthony Savarimuthu, Chief Executive Officer, Dentsu LHS – Malaysia; Murtaza Tajbhoy, Chief Strategy Officer, Leo Burnett Sri Lanka – Sri Lanka. Sadly, no one from India.

     

    Apart from the above, there is also the IAA Inspire Young Leader Award that recognizes young professional members for their significant service as leaders in the IAA Young Professionals arena and for their dynamic contributions in the marketing communications industry. This year’s five recipients include Iulia Niculae, Marketing Manager, Romanian Football Federation – Romania; Claudiu Petria, Co-Founder, Girofar-Surviving Deadlines – Romania; Hasnaa Rkhami, Global Online Marketing Manager, The Estee Lauder Companies Inc. – USA; Victoria Ryan, Account Director, The Week (Dennis Publishing) – United Kingdom; Ljubica Vukčević, Insight Analyst, Direct Media – Serbia. Again, no one from India.

     

    Also, this year’s IAA Honorary Life Membership Award pays tribute to four venerable members from the international IAA chapters in Italy, Saudi Arabia, and the United States other than Pereira. The other three recipients of the 2017 Honorary Life Membership Award include: Edoardo Brioschi, Professor, Universita Cattolica del Sacro Cuore, Italy; Talal Dhulaymi, Chairman, tph DDB Middle East, Saudi Arabia and Lawrence Levy, President, LJL Associates, USA.