MxMIndia

Tag: Roca

  • In this role, he will be responsible for leading the marketing activities for Roca and Parryware

    Roca appoints R Sreenivasan as Head of Marketing

    By A Correspondent

     

    R Sreenivasan

    Roca has announced the appointment of R Sreenivasan as the Head of Marketing for India operations. In this role, he will be responsible for leading the marketing activities for Roca and Parryware in India by focusing on emerging market opportunities.

     

    Commenting on the appointment, KE Ranganathan, Managing Director, Roca Bathroom Products said: “We are glad to welcome back Sreeni as the new Head of Marketing for our Indian Operations. RBPPL today, is the leading and fastest growing Bathroom Productions Company in India. Our endeavour to provide the best of products, services and experiences to our customers is further reinforced with the induction of Sreeni into our high profile management team. With his rich experience in the category and Indian market and his deep understanding of our customer needs, we are poised to further grow aggressively and continue to lead the Indian bathroom Industry.”

     

     

  • Launches #FlushTheAwkwardness campaign to raise awareness about the importance of menstrual hygiene

    Roca partners We Are Water Foundation to break myths around menstrual hygiene

    By A Correspondent

     

    To break the taboo around menstruation and to address the existing awkwardness, Roca, along with its CSR wing, We Are Water Foundation India has launched an integrated campaign on World Menstrual Hygiene Day. The brand kicked-off a holistic campaign comprising of various initiatives including a digital campaign for mass awareness, installation of unique pad library for female employees and installation of sanitary pad vending machines across nine schools in rural India for free access to sanitary pads.

     

    Commenting on the initiative, Mayuri Saikia, Marketing Head, Roca Bathroom Products said: “This Menstrual Hygiene Day, our initiative is to sensitise males and apprise them with the challenges faced by women during their menstruation cycle and lending normalcy to it. Being reminded that a woman is menstruating affects the perception of her competence and likeability. Along with sensitisation, Roca has also initiated the concept of keeping a Pad library at workplace and urges other corporates to do the same. Roca along with We are Water Foundation India has also installed sanitary pad vending machines across various schools in the country. We hope that this will be followed by other corporates and industry at large.”

     

    Additionally, the foundation has set up sanitary pad vending machines across nine schools in Bhiwadi, Alwar, Vellore and Chennai to help girls adopt hygienic practices and access free pads to live a healthy life.