MxMIndia

Tag: Roca Parryware

  • The brand leverages print and social media platforms to reach out to consumers

    Parryware launches integrated marketing campaign

    By Our Staff

     

    Parryware, the sanitaryware brand, has launched an integrated marketing campaign #TapToPOT for ‘Parryware Safe Buy’. As part of the campaign, the brand leverages print and social media platforms like Facebook, Instagram, and Google properties to reach out to consumers. It gets extended to various other platforms via Display networks, search, discovery ads, and in-app targeting. The campaign in a form of TVC highlights that Parryware Safe Buy brings the safest and most convenient shopping experience.

     

    Said KE Ranganathan, Managing Director, Roca Parryware: “We at Parryware, strive to provide innovative solutions that are easy, safe and quick.  With us being at the cusp of tech-revolution, offerings like Safe Buy fits perfectly in today’s world where people are becoming extremely tech-savvy and opting for online purchase. When finalising the #TapToPOT campaign TVC, we ensured to take a playful approach to the problem and suggesting ‘POT’ as the solution for bathroom fittings.”

     

     

  • To oversee media strategy, planning, and buying for both brands, Roca and Parryware

    Dentsu X to be media partner with Roca Parryware

    By Our Staff

    Dentsu X India has won the media account for Roca Bathroom Products Private Limited, or Roca Parryware. As per the mandate, Dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware. The agency won the account following a media pitch.

    KE Ranganathan
    KE Ranganathan

    Said KE Ranganathan, Managing Director, Roca Parryware: “Our company is back to healthy double digit revenue growth since October, 2020. Looking into the year ahead, there is huge optimism to sustain and grow even higher. To drive this growth momentum we are embarking on a focused brand campaign through mass media for our power brands – Roca and Parryware. While these two brands enjoy high brand recall among our customers, it is important for us to continue to stay on top-of-the-mind and embed relevant brand attributes. With this agenda we looked towards dentsu X for a solution. We were impressed by their understanding of our target audience and the bathroom space. Their proprietary tools and strategy will help us optimise each platform and enhance our reach. We are excited to work with dentsu X and develop innovative new media plans.”

    Divya Karani
    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X: “We are delighted to be the strategic media partners to Roca Parryware. We look forward to partnering them in scaling new heights.”